Recent article [18 February 2018] in Inman, seemed appropriate to share given the Zillow webinar tomorrow [Thursday, 22 February 2018], zillow threads and @GeorgeK “changed” industry vlog


“We are a technology company. No. 1 that means we build the technology. No. 2 that means we hire the technologists …. We are not a real estate company anymore,” Keller Williams co-founder Gary Keller declared today at Keller Williams Family Reunion in Anaheim, California.
...

“We’re losing so slowly we think we’re winning. You hear that? That’s what’s happening. And when a publicly held company or a [venture capital] backed company tells you they won’t do something they are liars. I don’t mean that to offend. It’s the truth,” Keller said.

Zillow doesn’t want agents to go out of business, but it does want to get in the middle of it, according to Keller.

“I’m not saying they’re a good guy or a bad guy. They’re agnostic. They will do what you let them do, so blame the parent,” he said. “If you control your data, you’ll get to decide how relevant you’ll be. Who you decide gets to have it, will determine how relevant you are in the real estate industry.”

Full Article from Inman news….
"Keller Williams debuts AI virtual assistant and referral platform"

Source: Inman