Why/How Asteroom 3D Tours (and others) Will Succeed Despite Matterport $$$$14194
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 WGAN ForumFounder & WGAN-TV Podcast Host Atlanta, Georgia |
DanSmigrod private msg quote post Address this user | |
| Asteroom 3D Tour courtesy of Asteroom (More Asteroom 3D Tour Examples) Why/How Asteroom 3D Tours (and others) Will Succeed Despite Matterport's (Coming Soon) $615 Million in Cash Hi All, Matterport's announced Monday (8 February 2021) that it is going public via Special Purpose Acquisition Company (SPAC) Gores Holdings VI and will receive $615 million at closing to help Matterport scale faster: 1. Deeper into existing verticals and more verticals 2. Deeper into existing and more international markets 3. Deeper into existing and more 3rd party tools/solutions that leverage Matterport's API/SDK Matterport going public, also validates:: 1. the success - and likely consolidation - of 170+ 3D/360 virtual tour software/platforms 2. the success of 50+ 3D/360 cameras (that will continue to get better for the same or lower price) 3. the success of 3rd party tools/solutions for the virtual tour ecosystem I could imagine that some will conclude that Matterport will crush other 3D/360 virtual tour platforms. Actually, the opposite will happen! Matterport succeeds best with enterprise clients where it can leverage the spatial data in spaces under 10,000 SQ FT; and either have Matterport enterprise pricing or a need for a few spaces. For residential real-estate, spatial data - Matterport's strength - does NOT matter and price DOES matter (both to residential real estate agents and to real estate photographers). Here are examples of 3D or 360 virtual tour platforms that can – and will – successfully complete with Matterport on price (and features): ✓ Asteroom ✓ Cupix ✓ EyeSpy360 ✓ iGUIDE ✓ InsideMaps ✓ Metareal Stage ✓ Nodalview "The reports of my death are greatly exaggerated," is likely the chorus of competing virtual tour platforms: and true! Let's take Asteroom, for example. Asteroom is laser-sharp focused on residential real estate in the United States. Asteroom offers: 1. Pricing with - or without - a subscription. 2. Ala Carte pricing for adding floor plans; 360 image editing, 3D Dollhouse, virtual staging 3. A much faster workflow (less time than Matterport) that enables photographers to charge less (and make more) For real estate photographers, for example, Matterport's "new" pricing (implemented in 2019) is upside down. Photographers would prefer to pay for processing and have unlimited hosting rather than received free processing and be charged for hosting. Matterport's pricing model ($69 per month for 25 active spaces) for real estate photographers leaves it vulnerable to pay-as-you-go pricing by Asteroom. That's particularly important for price sensitive real estate photographers just starting out offering 24/7 Open House Virtual Tours. Plus, photographers want to display a gallery of all their virtual tours to show their depth and range of experience. It's one way a photographer shows s/he is an expert in virtual tour photography. For a real estate photographer with 250 active Matterport tours, that's $8,268 annually (when paid month-to-month). (In Matterport Classic Pricing - before 2019 - 300 tours could be hosted for $1,499 paid annually.) MSPs on Classic Pricing will switch on a dime if/when Matterport ends their grandfathered pricing. (Matterport has promised 12 months notice to ending is Classic pricing subscription plans.) Perhaps even more importantly, the time that it takes to shoot an Asteroom 3D Tour - typically 15-20 minutes - is far less that it takes to shoot a Matterport 3D Tour. (To over simplify, one 360 in every room connected with line-of-site 360s - versus shooting every 5-10 feet with Matterport.) This means that a real estate photographer offering Asteroom as an Add On to a photo shoot, can charge $99, $149, $199 or $249 - depending on factors such as market, listings and clients - with the goal of selling an Asteroom 3D Tour as an Add On for every listing (and doubling their income). ✓ CHEAT SHEET: How Real Estate Photographers (YOU!) Can Double Your Income! Matterport Service Providers (MSPs) get a smaller percentage of success offering Matterport as an Add On because the price point for a Matterport 3D Tours are likely higher than Asteroom 3D Tours. This is because of the time it takes the photographer to shoot the tour and the difference in Matterport Cloud (hosting) pricing versus Asteroom Pay Per Tour / Ala Carte Pricing. And, for those whom are new to 3D Tours, Asteroom Pay Per Tour Pricing / Ala Carte Pricing will be super-attracted (and with a path to subscription at the appropriate, predictable consistent volume). Plus, with Matterport competing with its Matterport Service Providers with its Matterport Capture Services Program (expected to be $7.4 million for 2020), it's likely that real estate photographers seeking a 24/7 Open House Virtual Tour solution will seek an alternative to Matterport. While some might argue that the Matterport 3D Dollhouse is better than the Asteroom 3D Dollhouse (or other Dollhouse), that's a feature discussion that is irrelevant to the real estate photographers' pitch Asteroom that it can help real estate agents win more and bigger premium listings more often. Asteroom 3D Tours (and others) are good enough for the real estate photographer to make a sale - for every listing - and helps a real estate photographer double his/her annual income by simply offering a virtual tour Add On (say $199). That adds just 15-20 minutes to the shoot for 2D real estate photos. Plus, with the January 2021 announcements by Asteroom Co-Founder and CEO @EricTsai that it's now possible to seamlessly and easily publish to Realtor.com and Zillow.com, Asteroom is demonstrating its obsession to succeed in the residential real estate space in the United States and make it harder to differentiate Asteroom and Matterport in the residential real estate space. Matterport will focus, as it should, on enterprise clients at scale where spatial data matters in the life cycle of buildings. As Matterport CEO RJ Pittman said Monday (8 February 2021) in an investor call, Matterport is focused on: ✓ scale the enterprise across industry verticals ✓ expand internationally ✓ seamless integration of our platform with third-party systems Smaller 3D/360 virtual tour platforms/software will compete and succeed on value pricing with an offering that is "good enough" to win the business while Matterport is focused on other verticals in other countries with integration of the Matterport SDK/API for enterprise clients. Will Asteroom (and other) platforms succeed despite Matterport's soon-to-be $615 million pile of cash? What are your thoughts? Best, Dan |
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BlueSuiteStudio private msg quote post Address this user | |
| Great thought here Dan, I think you said it best when you interviewed Ben Clairmont...360 tours for real estate is best positioned as a "value add" for real estate photography. My wife is a real estate agent and I've done tours in Matterport, Cupix and 3DVista. (I'm looking forward to giving Asteroom a try.) Home buyers are impatient and their feedback showed they prefer the tours that have less panos. Exploring a home and clicking to move every 5-10 feet was an amazing novelty when 360 was new. But now its been expressed as a headache for larger properties you want to tour. Matterport, I believe will get a rude awakening as their hosting fees and lack of accessibility (natively) to the panos taken with their software turn tour creators against them long term. - Johnny Benton |
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 WGAN3rd Party Service Member Beijing |
JuMP private msg quote post Address this user | |
| I do not agree. If Matterport want to compete Asteroom like solutions, that Matterport must be the winner. Currently the advantage of Asteroom like solutions is caused by Matterport do not care about them. Matterport could roll out pay as you go mode. Matterport can support one~two points per room either if the customer can accept the poor result. Matterport's AI system can handle 360 camera to get better result compare to Asteroom result and more fast. And I estimated that Asteroom's result was processed by manpower not like the automatic cloud process of Matterport. So the process cost of Asteroom can't win. With money, AI, existing user base and long term leading position, Matterport won't loose. What Matterport should do now is: 1. Win back the heart of MSPs; 2. Rolling out the features that MSPs wanted for long time. If money is not very important, some features would be rolling out by Matterport soon. Most of them are not delayed by technical reason but old business reason (or for money). If Matterport can get money from share holder, Matterport could focus on how to expand area and how to get more market share. |
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Gerhard private msg quote post Address this user | |
| @JuMP they just need to change the hosting fees that is the only way they will win as back for good... | ||
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