Will Adding Zillow 3D Homes Cannibalize Your Matterport Business?

WGAN Forum Founder & WGAN-TV Podcast Host 31.19K Website Atlanta, Georgia Linked In Facebook Twitter YouTube TikTok Instragram Matterport Service Partner Google Street View Trusted Photographer Zillow Certified Photographer We Get Around Network Member	31.19K DanSmigrod private msg quote post Address this user	plus 1 plus 1 plus 1 4
	The Innovator's Dilemma @OneFineDay There is an entire book on this problem/challenge: ==> The Innovator's Dilemma Companies like Blockbuster went out of business because they did not focus on their customer needs/wants/desires. "For this reason, the next generation product is not being built for the incumbent's customer set and this large customer set is not interested in the new innovation and keeps demanding more innovation with the incumbent product. Unfortunately this incumbent innovation is limited to the overall value of the product as it is at the later end of the S-curve. Meanwhile, the new entrant is deep into the S-curve and providing significant value to the new product. By the time the new product becomes interesting to the incumbent's customers it is too late for the incumbent to react to the new product. At this point it is too late for the incumbent to keep up with the new entrant's rate of improvement, which by then is on the near-vertical portion of its S-curve trajectory," says The Innovator's Dilemma Wikipedia entry. If you focus on what's best for your clients, in the long run, you will come out ahead. If your client(s) switch to Zillow 3D Home only, then: 1. A competitor did not steal a client from you with the same tactic 2. You can/should charge for Zillow 3D Home (plus, you have no processing/hosting charges from Zillow 3. With the money your client saves, offer additional Add Ons When Apple came out with the iPad, they risked business moving to iPads instead of laptops. They were focused on the customer; not on pirating their other business units. Dan
	4 years ago	Post 2 • IP flag post

I had an interesting experience with an agent client of mine which relates to this very topic. All her listings have a Matterport done through me.

I scanned a new listing of hers recently, an unfurnished 7,000 sqft home. A few weeks later my client decided to stage it and requested new still photos. I get to the property only to find a Zillow rep doing the 3D Tour using the Theta Z1 camera.

I was startled to say the least and once the Zillow guy left I started asking questions. The agent proceeded to tell me that her office had some sort of conference call with Zillow this past week. She found out about the Zillow 3D option via the call and basically said to me that the Zillow option is quicker and cheaper.

She also said that on the call Zillow mentioned that they were starting to put restrictions on the type of links you can add into the virtual tour link option, Matterport being one of them. If this is true then Zillow 3D tours will ultimately dominate and monopolize the market in their own space.

I of course highlighted to her all the pros of using a Matterport. She accepted the fact that Matterport is the superior product but it left me uncertain as to whether she will do Matterport again.

Anyone else hearing this disturbing revelation?

26	26 OneFineDay private msg quote post Address this user	plus 1 plus 1 plus 1 3
	I just started working with Zillow 3D Home with a Theta Z1. I can see offering it as an add-on for those agents who have stated emphatically that they do not like Matterport. I am wondering if the agents who currently use me for Matterport shoots will see that I am offering Zillow 3D tours and will begin to order a Zillow 3D Home add-on in place of a Matterport 3D Walk Through. I would appreciate any comments and thoughts on this. Thanks.
	4 years ago	Post 1 • IP flag post

WGAN Standard Member 1.93K Website Bon Secour, Alabama Facebook Twitter Matterport Service Partner Google Street View Trusted Photographer Zillow Certified Photographer We Get Around Network Member	1.93K Chemistrydoc private msg quote post Address this user	plus 1 plus 1 plus 1 4
	@DanSmigrod Another feature of the Zillow 3D Home that most folks don't notice is that you can share a link for an unbranded tour. Which, of course, means that you can create completely "sanitized" links through WP3D Models with all of the customization features provided therein - the hero shot alone differentiates you from the next guy. Also, it seems that these things are hosted in perpetuity, as the first one I ever created can still be accessed through their "share" link, even though the property sold over 18 months ago! I'm even playing with using it for lots and land that are for sale..... Keith
	4 years ago	Post 3 • IP flag post

WGAN Standard Member 1.93K Website Bon Secour, Alabama Facebook Twitter Matterport Service Partner Google Street View Trusted Photographer Zillow Certified Photographer We Get Around Network Member	1.93K Chemistrydoc private msg quote post Address this user	plus 1 plus 1 plus 1 6
	@DanSmigrod Dan, That's exactly what I do- I can further offer a single page property website through WP3D Models, maximizing my investment in both products. Heading to other Topic now.... KF
	4 years ago	Post 5 • IP flag post

WGAN Standard Member 1.84K Website Chicago Linked In Facebook YouTube Instragram Matterport Service Partner Google Street View Trusted Photographer We Get Around Network Member	1.84K rzphotoman private msg quote post Address this user	plus 1 plus 1 plus 1 3
	Most of my clients are now hosting my Matterport 3D Walkthroughs on Zillow. In over 1200 homes scanned, I've never been asked about a Zillow 3D option.
	4 years ago	Post 6 • IP flag post

WGAN Standard Member 1.93K Website Bon Secour, Alabama Facebook Twitter Matterport Service Partner Google Street View Trusted Photographer Zillow Certified Photographer We Get Around Network Member	1.93K Chemistrydoc private msg quote post Address this user	plus 1 plus 1 plus 1 3
	@rzphotoman I hear what you are saying. However, the Matterport 3D does nothing in terms of Zillow rankings (the Zillow 3D Home boost provides double the number of views as a similar listing with no tour). And, Zillow buries the Virtual Tour link to the "More Information" area, which is hard to find. No reason not to do both! Keith
	4 years ago	Post 7 • IP flag post

WGAN Forum Founder & WGAN-TV Podcast Host 31.19K Website Atlanta, Georgia Linked In Facebook Twitter YouTube TikTok Instragram Matterport Service Partner Google Street View Trusted Photographer Zillow Certified Photographer We Get Around Network Member	31.19K DanSmigrod private msg quote post Address this user	plus 1 plus 1 plus 1 0
	@Chemistrydoc Zillow will display one or the other: not both. Dan
	4 years ago	Post 8 • IP flag post

341	341 leeverdon private msg quote post Address this user	plus 1 plus 1 plus 1 0
	I had an interesting experience with an agent client of mine which relates to this very topic. All her listings have a Matterport done through me. I scanned a new listing of hers recently, an unfurnished 7,000 sqft home. A few weeks later my client decided to stage it and requested new still photos. I get to the property only to find a Zillow rep doing the 3D Tour using the Theta Z1 camera. I was startled to say the least and once the Zillow guy left I started asking questions. The agent proceeded to tell me that her office had some sort of conference call with Zillow this past week. She found out about the Zillow 3D option via the call and basically said to me that the Zillow option is quicker and cheaper. She also said that on the call Zillow mentioned that they were starting to put restrictions on the type of links you can add into the virtual tour link option, Matterport being one of them. If this is true then Zillow 3D tours will ultimately dominate and monopolize the market in their own space. I of course highlighted to her all the pros of using a Matterport. She accepted the fact that Matterport is the superior product but it left me uncertain as to whether she will do Matterport again. Anyone else hearing this disturbing revelation?
	4 years ago	Post 12 • IP flag post

Will Adding Zillow 3D Homes Cannibalize Your Matterport Business?12741