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InmanNewsZillowZillow 3D HomeZillow Rentals

Inman: Interest in 3D tours explodes on Zillow, especially for rentals11396

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Video: How to Make Money with Zillow 3D Home with with Zillow 3D Home with Zillow Sr. Director, Product Development, 3D & Computer Vision Josh Weisberg and Zillow Senior Development Manager, Mitch Dawson | Thursday, 9 May 2019

Inman: Interest in 3D tours explodes on Zillow, especially for rentals

Hi All,

Inman (3 April 2020) Interest in 3D tours explodes on Zillow, especially for rentals

"The number of virtual 3D tours being created on Zillow exploded last month and especially in the past week, according to the real estate listing portal and technology company. The increase comes at a time when many states are banning or severely limiting in-person real estate activity," reports Inman.

"For sale listings saw the smallest increase, but still a significant one. Last week, 192 percent more 3D tours were created, over the same week in February and in total, Zillow saw an 89 percent increase in the creation of 3D tours in March over February," reports Inman.

"Multifamily rentals saw the most dramatic jump last week with a month-month increase of 3,714 percent increase. For the whole month of March the was a 2,327 percent increase in 3D tours created for multifamily rentals over February," reports Inman.

"Single-family rentals saw a major uptick as well, last week, climbing 388 percent month over month. For the entirety of March, there were 165 percent more 3D tours created than in February," reports Inman.

"In March, homes with 3D tours received 50 percent more visitors and homes with 3D tours were saved 60 percent more frequently," reports Inman.

Your thoughts?

Dan

P.S Receive a $20 credit on your Inman Select subscription with the WGAN Promo Code for Inman
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Not surprised. Too bad Zillow's "solution" is one of the poorest 360° platforms available. What's really unfortunate is that Zillow has kept their 3D Home (it's not 3D, but only 360°) button exclusive to their smartphone app.

You can create a Video for use on Zillow either using their video app, OR using any video editor, then upload that video to Zillow. Either kind of video plays if a buyer clicks the Video button. But Zillow has NOT done this with the 3D Home button, and now probably never will. They're less interested in quality, more concerned with control. They don't want better quality 360 tours on their platform, like NodalView, EyeSpy360, 3DVista and others. They insist you use their crappy system.

If this has changed, if you can now upload other 3D/360 tours to the Zillow 3D Home button, let me know. I'd love to be wrong. Yes, you can link anything to their View Virtual Tour button but that is buried deep in their interface where no one ever finds it, so that's meaningless.

Someone needs to launch a brand new real estate aggregation website - fast. Not Zillow, Realtor, Redfin, Trulia, none of them. A NEW platform, nationwide, which pulls in the MLS data but has new criteria. The only homes pictured are those with true virtual tours, 3D or 360°. No slideshows, only true tours. These Zillow statistics prove the interest as buyers are driving it. Anyone smart enough? Let me know!
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I have bugged Matterport about this since 2015 with no interest
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Inman (7 May 2020) Zillow CEO: 'You're seeing years of technology progress get accelerated down into months'

"The virtual tools that home shoppers are relying on out of necessity during an era of social distancing are going to be expected of the real estate industry on the other side of this global crisis, Zillow CEO Rich Barton said on an earnings call with investors, Thursday," reports Inman.
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Dan's post from Inman is where this is going. It's also the only reason virtual tours have grown so slowly over the past 5 years - the PUBLIC (meaning buyers) was not expecting or demanding them.

Now the cat is out of the bag as buyers realize what they could have had all along. And it's buyers who run this business, even though listing agents would like to feel they do. Remember, the "asking price" that a seller and agent agree on is nothing more than vapor. The value of a home is what a buyer is willing to actually pay for it.

Imagine a listing agent telling a prospective client that he doesn't plan to include photos of the sellers' home. The seller would cry "Next!" and call someone else. Post-COVID, this will be more the norm as sellers come to realize buyers are looking for the convenience of virtual tours.

The next seller will ask prospective agents "Will you be including a virtual tour?" The agent still won't want to pay for it, and probably will opt for the cheapest, lousiest VT such as a Zillow 3D Home, but the cow has now left the barn.
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