Matterport: Charge us More: We'll Be Happier3058

Originally Posted by @jfantin
I make my living by teaching business strategy to MBA students in three universities in my country.

Besides that, I work as a consultant to different companies and a year ago I started this business with Matterport cameras and other equipment to cover different customers needs. I like innovations and I saw potential in Matterport's technology.

So, after more than fifteen years teaching, researching and consulting on strategic issues, I believe that I have some authority to declare that I have never seen so many strategic errors in the head of a single company in such a short period of time.

Either is it that they are having growing pains, and don´t know how to resolve them, or perhaps it is just plain strategic blindness. They don´t even know which business they are in and hence they are unable to take appropriate decisions.

They think that they are in the business of selling cameras, but in fact they are in the business of providing interactive experiences in the web, based on proprietary technology. Selling cameras is just a secondary business (or should be considered as such if they want to survive and prosper).

Instead of pushing more cameras to real estate agents, they should create conditions to grow the Matterport ecosystem allowing other developers to add value, while they keep charging and collecting processing and hosting fees from a growing base of MSPs.

While one real estate agent with a camera may upload a few models per year, before quitting after realizing it wasn´t such a good business as he thought in the beginning, a MSP could upload hundreds maintaining a continuous stream of monthly fees!

Forcing their branding as if by doing it they would sell more cameras or steal clients from the MSP's base is silly and hurts the relationship with their strategic partners...that is us.

I hope Matterport will react in time. If not, at least it will serve as a nice case study to share with my students.