Fotello just hit $10M in Annual Recurring Revenue!21553
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 Owner,Managing Editor and Publisher of WGAN Forum and WGAN-TV Podcast Fairfield, California |
TomSparks private msg quote post Address this user | |
| Fotello is a We Get Around Network Marketing Partner Fotello: "We Just Hit $10M ARR and It Feels Like a Warning" Published by: We Get Around Network | LinkedIn Fotello co-founder Raghav Agg dropped a LinkedIn post today that's worth a read for anyone in real estate media. The short version: Fotello just crossed $10M ARR, and instead of a victory lap, he's calling it a warning sign that they're still thinking too small. The stat that caught my eye: open Zillow, look at four listings, and odds are one of them was processed by Fotello. Raghav says nearly 1 in 4 U.S. real estate photos moves through their pipeline every day. If that number is right, Fotello is already the quiet infrastructure layer behind a huge chunk of what buyers see on the MLS and on Zillow, Redfin, Realtor.com, and every brokerage site pulling that feed. The more interesting part is where he says Fotello is heading next. Photos got them in the door, but he's now framing the opportunity as building the system that runs the entire real estate media business, not just the photo processing piece. He says they're going to ship more zero-to-one products in the next six months than most Series B companies ship in their entire lifetime. Some will miss. A few will land. Classic "we don't actually know what this company is yet" moment, which for a founder at $10M ARR is a pretty honest thing to say out loud. For WGAN members running real estate photography, 3D tour, and virtual staging businesses, this is worth watching. If Fotello expands from photo processing into a full media operating system, it touches every workflow we talk about on this forum: image editing, virtual staging, floor plans, tour delivery, MLS handoff. Raghav ended the post with "DM open" and said he'd rather share the next six months than survive them alone. Read Raghav Agg's full LinkedIn post: https://www.linkedin.com/posts/raghavaggsss_we-just-hit-10m-arr-i-should-feel-like-activity-7452026224106790913-RYBP Try Fotello (WGAN Marketing Partner): https://wgan.info/fotello About Fotello: Fotello is a real estate photo processing and media platform that handles image editing, enhancement, and delivery at scale for real estate photographers, brokerages, and MLS systems. The company says it processes roughly 1 in 4 U.S. real estate listing photos. Topics covered in this post include: Fotello, Raghav Agg, real estate photo processing, $10M ARR, Zillow, real estate media infrastructure, zero to one products, real estate photography industry, WGAN Marketing Partner Is Fotello already in your workflow, and what would you want a real estate media operating system to do for your business? Share your take in the comments below. -Tom |
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 WGANStandard Member Bon Secour, Alabama |
Chemistrydoc private msg quote post Address this user | |
| @TomSparks They need to re-invest some of that dough into better customer support and speedier turnaround on human edits. The AI revision has not worked well for me. Keith |
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 WGAN BasicMember Denver |
pixelray private msg quote post Address this user | |
| @chemistrydoc - ABSOLUTELY. I have been highly unsatisfied. Almost Every single job requires human fixes which completely goes against their biggest advertising pitch about saving time. If I need a human fix, I won't get those back until the next day - just like my human editor...so really there is no difference. Also the platform needs more up front interaction with photographers. For example, we need to be able to tell the AI if we used auto white balance or if we set it appropriately and for it to not change the colors. Whenever there are colors, it has a really hard time getting those colors consistent in the same rooms from different angles. I very often get four different colored walls back from the same room from the four different angles I shot it. Not to mention just all the weird stuff AI does to photos that need a human to fix. I keep getting this same issue OVER AND OVER where Ai thinks that a high part of a wall is the ceiling and it washes the color right out. Happens on almost every single job. Or sometimes it will put a sky into a ceiling area. AI thrives on input and I have suggested over and over to fotello that we need to let fotello know up front if we shot in auto white balance or if we selected the correct white balance so it would know to not alter colors. I wouldn't think that would be a hard thing to implement. I just warn everyone that this is NOT your savior when it comes to editing. It does a good job when a home has neutral colors throughout, but even still I almost always have something that requires a human edit even then. But I have gotten to the point that I won't even send a job to fotello if the home has a lot of colored walls in it. | ||
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Owner, Managing Editor and Publisher of WGAN Forum and WGAN-TV Podcast Fairfield, California |
TomSparks private msg quote post Address this user | |
| @pixelray @Chemistrydoc feel free to email me tomsparks@wegetaroundnetwork.com with your gripes and i'll pass it on to the team at Fotello. I will say from my own experience, I've had Fotello spot editing folders for clients and have had no issues at all but I can understand that others might not have the same result. |
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WGAN Basic Member Denver |
pixelray private msg quote post Address this user | |
| Tom you prob get special treatment! As you should, but it's been a very frustrating experience. I am not saving time unless the home is neutral colors throughout and if I get lucky without ai making some weird ai mistake. Almost every job that has colors I have to send 25 to 45 percent of the photos back to them for human revisions. And I actually thought about it some more...I still save money vs a normal editor. So I guess it isn't that awful. Oh and I also stopped running flambient jobs through fotello too. They claim they can edit those but their system just had a hard time with all the exposures with light added. So definitely sticking with my human editor for flambient jobs | ||
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Owner, Managing Editor and Publisher of WGAN Forum and WGAN-TV Podcast Fairfield, California |
TomSparks private msg quote post Address this user | |
| @pixelray No special treatment, the same edits you get, i get. I don't shoot flambient at all. i'll be doing a new series of videos soon on Fotello and how it stacks up to others. stay tuned.. in the meantime, feel free to email me any issues and i'll forward them along. tom |
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