WGAN-TV Transcript: Intro to Matterport + CAPTUR3D Heat Map & Tag Analytics

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	WGAN-TV \| Introduction to Matterport + CAPTUR3D Heat Map Analytics and Tag Analytics \| Guest: (PHORIA) CAPTUR3D Product Owner Alex Hitchcock \| Thursday, 27 February 2025 \| Episode: 237 \| CAPTUR3D Website \| @AlexHitchcock Transcript (below) -- How can heat map analytics reveal the most engaging areas within a Matterport tour? -- What insights can tag analytics provide about how visitors interact with Matterport tags? -- How can these new analytics tools help Matterport Service Providers add more value for clients? Stay tuned. Hi, all. I'm Dan Smigrod, founder of the [www.WeGetAroundNetworkForum.com] Today is Thursday, February 27th, 2025, and you're watching WGAN-TV Live at 5: a podcast for digital twin creators shaping the future of real estate today. We have an awesome show for you: Introduction to Matterport CAPTUR3D Heat Maps and Analytics and Tag Analytics. Our subject matter expert from the company, Phoria, CAPTUR3D Product Owner Alex Hitchcock. Alex, thanks for being on the show. - Hey, Dan, thanks for having me on. Great to be here. - Alex, before we do a deep dive into today's topic, please tell our viewers about the big picture about CAPTUR3D. - Hmm. So CAPTUR3D big picture is essentially, it's an all-in-one content management system that's been built specifically for Matterport tours or to extend the value of your Matterport tours. So we provide many, many overlay features within our Creator Studio, it's called, where you can add in all sorts of wonderful bells and whistles and features into your tour. But we also provide other services as well. So floor plans, photo retouching, and also a new premium virtual staging service that I'm looking forward to showcasing to you today as well. - Awesome. Why don't you tell us about it? Or, would you prefer to start with heat maps? - I'm easy, really. We can jump into analytics first. There's some really exciting updates that we have there. So I'll just share my screen. Just let me know when you can see that. Perfect. - Yep. - Great. So this is an example of a CAPTUR3D property. So we're based on a tab system. We can jump along into the analytics section of this specific tour. And then within analytics, we also have these sub-tabs here. So the main data tab gives a main overview of general analytics data. So in the last seven days, you can see how many page views this has, unique visitors visits. That kind of standard analytics data. But then scrolling down, viewing the top sources of where the tour's been accessed from as well as the device type, the operating system and the device size. So if that's a tablet or mobile, desktop. But something else really cool that we've integrated quite recently is a breakdown of locations of visitors and viewers of the specific tour. And so this gives a world map view, and we can actually filter that and break it down by views by a country, regions, or state and city level as well. So I can jump through the tabs, we can see how many views have been coming through from here in the last seven days. Now, I must say this tour has had a crazy number of views the last seven days, and that's because it's actually a lottery prize home. And so we're scanning the prize home for the company, and they're spreading that out over their socials, and it's getting just an incredible amount of views for the past week or so. So yeah. That is quite exciting. So after the data tab, we can jump into the heat map. So this is one of the more recent features that we've built within analytics. And essentially, what this does is break the scan points down automatically into the different rooms within the Matterport tour. So you can see here that each room is broken down into a different section, and then we're getting the total views of that particular room or area in the tour. Just bear in mind as well that you can actually tweak the room boundaries with the property layout in the Matterport Workshop. You can actually draw walls to partition certain areas that you may want to do manually, but we can also provide this automatically as well. And as you can see, the labels obviously translate into the tour as well with that Alex test label just to show you how that can show up in the heat map. And so yeah, all of these different rooms or areas broken down into views. And so with low engagement, we have green color, and then the higher engagement, it goes from orange all the way up to red for the most viewed areas. So obviously this tour, very, very popular. We've got some extremely high view counts here, 428,000 views in the bedroom, in the main bedroom, and so on and so forth. So it just gives a good breakdown into how the tour is being interacted with in terms of different rooms and spaces. Up here, we have a general overview of information. So the most viewed room here is actually within the hallway. I think that's where the tour starts. We've got the most popular scan point, which is the scan number three here, and then the average number of scan views here as well. But if we scroll down, we can actually get a breakdown into the top 10 most popular rooms, the time spent per room, and then all the different scan points as well within here. So the time spent on a specific scan and the number of views a specific scan has is broken down into percentile views of the tour as well. So yeah, you can really dig in and get granular about which specific scan points are being interacted with most and then also that room scale boundary views of analytics there. So what we've done as well is we've got it in a nice table format here, but we can also download a CSV file of all these analytics here. So that can be viewed, yeah, in a CSV sheet. I can bring that up now just to give you an example of what that looks like. So you can see here that this is a breakdown of all these top scan points, and then you can use this table to compare against other properties if necessary as well. So yeah, it just gives a really good idea of why certain scans or sweeps or rooms have been interacted with the most, and then yeah, and able to get that kind of general overview of information to compare against other tours as well. So that's the heat map side of things. - Yeah. Alex, on the CAPTUR3D [www.WGAN.info/CAPTUR3D], it talks about an analytics dashboard and property metrics. Can you help me understand the difference between metrics and analytics and heat map? - Yeah, so I mean, the metrics are the overall general data. So the total number of page views, the unique visitors that a tour has, the average times spent on the virtual tour as well along with the top sources devices. But then we can get really granular within the data into things like the heat map and tags and specific elements within the virtual tour itself. - I asked that question because all the property metrics are, you have a free tier, CAPTUR3D has a free tiered, and so the metrics are totally free as part of that free plan. Can you talk a little bit more about the heat map in terms of okay, this is what it does. How do you envision Matterport Service Providers or even, in this case, the lottery using this data to make decisions going forward? Do you have some scenarios you thought about? - Yeah, absolutely. So I mean, there could be a specific point of interest at a certain scan point. For example, it could be a wonderful ornate fireplace that is getting a lot of views within that certain tour, within that sweep. And so understanding how users are interacting with that and what the most popular kind of areas are so that they can, yeah, they can just determine what's the most important things people are looking for within a specific space. Aside from a real estate example, which is this one, you could also get ideas, let's say, we have a heat map for a gallery or museum. And so users or customers can get really good insights about what specific artworks or pieces are being interacted with or viewed the most. So rather than just a general overview of this tour that had X number of views, you can really understand how and where people are interacting with the tour the most and getting the most value and pleasure out of that experience. So yeah, there's a few different use cases for different industries, but really pinpointing the specific scan points or sweeps and then rooms that are getting the most views as well. - On that CSV file, where you had downloaded the data from the heat map, have you had a chance to make some conclusions from that or do something with it? Or is it just, oh, your client at the lottery found this super-interesting in terms of "oh, the entire house except for the bathrooms, people are looking at almost every inch of this house." - Yeah. It's just to understand, yeah, how different tours are being interacted with. For the CSV, it's more of, like, a comparison view against other tours that you may have within your CAPTUR3D dashboard and account. And so we want to give a visual breakdown here, say in this example I'm showing you now, of a breakdown of the rooms and the scan points. However, this table is great to just quickly visualize and give an overview of what's been interacted with and viewed, but difficult to compare this table against other properties. And so by offering a CSV download, you can combine or merge CSVs with each other to get a comparison and a breakdown of all the different properties that you're offering. And that could be, you might find differences in if you promoted the tour in a social media campaign or have advertised the tour elsewhere to really understand the traction that that tour's getting as well as the different spaces and elements within the tour as well. So the CSV is more for being able to send that on to clients and colleagues, but then also as a foundation, a base for comparison of data amongst or against other properties or scans that you have. - Mm-hmm. On the property metrics, is there a way to automate sending this to clients with a cadence so that the photographer or Matterport Service Provider doesn't need to physically, manually mail something to a client? - Yeah, great question. So further down the tabs within the analytics, we have a reports section. So I can click on that quickly. We can click create reports, and then you can either choose to send a one-time report via email to a client or a customer or a colleague. And then you can also schedule these recurring reports, which is what you're alluding to. So you can add in as many email recipients as you like, you can set the frequency of when you would like this to be sent, so weekly, fortnightly, monthly, or what day you would like that to be delivered on specifically. And then you can set a time or a date for when you'd like that report to end or on a certain date or after a particular number of times being sent. So there's a few different options there to cater with what you'd need to do for the reporting and automation of that. But yes, that is definitely possible. - I missed, forgive me, I missed you on one thing under frequency. A fortnight, is that every two weeks? - It is indeed. Yeah. - Okay. All right. Is there anything else on heat map that you want to show us, or are you ready to move on to tags? - Yeah. I think with the heat map, I've gone over the most, the value that that feature provides, just providing a breakdown within the rooms. I think I didn't mention as well that you can also click within a certain specific area or a certain sweep point within the tour that'll give you that visualization of that data within the map itself. So rather than referring to the table below, all of these numbered circles are the sweep or the scan points that the Matterport, the person scanning with the Matterport camera has taken. So you can actually hover over 31, for example, and give that a click, and that will tell you the exact number of views within that time as well. So yeah. That's just something else I wanted to add on. But yeah, I think that's it as an overview for the heat map. We're really excited about the feature. I think it's going to provide a lot of value across multiple industries. - I know it's relatively new. Have you had early feedback on it from clients? - Yeah, yeah. We've had feedback. Yeah, people are finding it really, really useful to get that in-depth data from the tour rather than just a general overview of views, getting really, really specific into the rooms and sweeps. So it's definitely something that our customers are finding useful across multiple industries, real estate and then museum, gallery, tourism spaces as well particularly. - Okay, awesome. Tag analytics. - Yes. So with tags, I'm just going to bring up another tour here, so. I can jump over to, whoops, I can jump back into the analytics tab. And so yeah, next to heat map, we have the tags tab as well. So we can click on that. And this gives you an overview of the tag interactions on both Mattertags and also CAPTUR3D tags that have been created within the tour. And so in here- - I'm sorry. Could you clarify this? I think I heard there are two different types of tags that you're keeping track of. So Matterport- - Correct. - Mattertags are any tags that are added within the Matterport Workshop space? - Exactly, exactly. So any tags that are added within the actual Matterport Workshop itself. We can track opens and views for Mattertags, for native Mattertags, but then any CAPTUR3D tags that have been created in our CAPTUR3D Creator Studio, which is where all the overlay magic happens, we also provide tracking for those as well. So yeah, both Mattertags and CAPTUR3D tags we can provide data for. - Would you mind taking us into an example Matterport tour powered by CAPTUR3D, where you can show us examples of, I would call it, media-rich tags that can be added? - Yes. - So not the backend dashboard, but an actual tour. So when you're referring to a CAPTUR3D-created tour in -- a CAPTUR3D-created tag in CAPTUR3D, forgive me, I want to say CAPTUR3D Creator Studio. - Yes, the CAPTUR3D Creator Studio. - Creator Studio. Yeah, forgive me. Yeah. - Oh, no worries. Yeah, so just in this example here, we do have a bunch of Mattertags within this property. That's pretty Mattertag rich, as you can see. But then just jumping into the lounge area here, on the TV, this is a CAPTUR3D tag. So this is an example of a CAPTUR3D tag. I haven't actually, I was using this to test with yesterday and set this up, so I haven't put too much rich information in. However, there is a, I do love my chess, and so there is an embedded video of Magnus Carlsen's fastest win ever in here. So that means that clicking on the URL link or the YouTube thumbnail will register a view of that content within that tag. And so you can, oh, yeah, open up CAPTUR3D tags to get the, not only the view of the tag, so when either the tag is clicked or hovered on, depending what setting you have to open the billboard, it registers that, but it- - I may have done you a disservice on that tag because, or that use case because with CAPTUR3D, you could actually put a video screen up on that wall and have it play natively within the CAPTUR3D environment. - Absolutely. So that's one of our features from the Creator Studio, which is the media embed. So you can place a video or an image on the mesh anywhere in the Matterport model. So on the walls, the ceiling, the floor. That wouldn't be contained within a tag. At the moment, we don't have analytical data for the media-embedded images or videos, but if you are placing that within a tag, then we are able to track that with CAPTUR3D tags. So there's a slight difference in the features there. But, ultimately, we see analytics- - So in that, just in this small example that if you wanted a video to play within the Matterport tour, you could do it by adding it with a CAPTUR3D tag or you could add it within the CAPTUR3D Creator Studio to literally put a, metaphorically speaking, a TV set up on that wall, and it would just play full screen when you tap it. - Exactly. Yeah, that's definitely possible. So you could scale a video onto this blank TV at the moment. The TV was obviously scanned while it was off, but then you can scale a media video over the top of that to be viewed that can auto play when the user walks into the room or when they load the tour, or they can manually start it with the play button. So that's definitely an option as well. - Before we move to the backend to look at the tag analytics, are there any other CAPTUR3D tags, CAPTUR3D-created tags in this space that you wanted to point out for some reason? - Nope. So just this tag within the TV at the moment. So that tag is placed on here. All of the others are native Mattertags, so all of these have been created. - I'm curious. Do you have clients that actually create some tags in Matterport and some tags in CAPTUR3D? - Yeah, absolutely. The tags in Matterport and CAPTUR3D fulfill some different purposes. The CAPTUR3D tags are focused more on custom branding. So within the CAPTUR3D tags, you can customize the color of the billboard that pops up the model or the color of the text within the tour, or even, like, a custom icon upload. So that could be a company logo, a custom company logo or favicon or icon on the CAPTUR3D tag. So there's a little bit more bespoke branding that you can add in to CAPTUR3D tags as opposed to, as opposed to Mattertags. So there's differences for both. But I guess the use of the Mattertags is that you can then have an image gallery of multiple images as, like, a gallery carousel. So there's different use cases for different tags. So we do have some clients who have each within the tour, depending on what their use case is. - I know I may be a little bit off topic here, but I would say one of the interesting things about CAPTUR3D tags is you can put an iframe into them. - Yes. So you can embed websites also into CAPTUR3D tags. So yeah, you can embed websites into there if the website security privacy settings allow the website to be embedded. - Yeah. I was thinking even beyond a website though. I suppose that's interesting in itself. Just if somebody wanted to have shopping of all those things that are in that living room area, that it would be possible to tap on a tag created by CAPTUR3D with the iframe that literally has a shopping mechanism to go buy that item. - Absolutely. - Forgive me. A little bit off topic, but I think of CAPTUR3D tags as being pretty media rich, sophisticated, giving you a lot of variations of what it is that you can do with them, perhaps somewhat beyond what you can do with a Matterport-created tag. - Correct, yeah. There's definitely some advantages in terms of bespoke branding and customization for CAPTUR3D tags compared with Mattertags for sure. - So forgive me, you were taking us to the back end to take a look at the tag analytics. - Yeah, absolutely. So after I've shown you the CAPTUR3D tag with the Magnus Carlsen win in there, we can jump back into the backend of this property. And so if we jump into the analytics tab again, and then we have the tags tab right here. So this will just give a breakdown of the last seven days of data. So you can filter the date range as to what you want to show. And then it will give a breakdown here of the number of tag interactions across all CAPTUR3D tags and Mattertags, and then also the amount of content clicks within the tags as well. So one thing that is quite important to note is that currently, we aren't recording content clicks, so anything integrated within a tag for Mattertags. Currently, that's only the clicks on the actual Mattertag itself and the opens of a Mattertag. So unfortunately at the moment, we can't provide the content clicks. However, that is another advantage to using CAPTUR3D tags because we can record content clicks within CAPTUR3D tags. So as you can see here within this table, we have the title, the CAPTUR3D tag here with the number of opens it's had and then the number of content clicks it's had within that video itself. And a cool thing about this as well is within the table, you can actually click view to take you straight to where that tag is located within the property. So if you're viewing this table, and you're not quite sure where that tag is placed, if you're using the, viewing the tour in this format, you can click view, and then that hyperlink will essentially load the tour up and take you exactly to where that specific tag is located. So for me, I clicked that CAPTUR3D tag, and so it's taken me directly there. And then that is the case for all other tags, Mattertags and CAPTUR3D tags within this table, this analytics table. So if we want to jump to the seller, it'll take us directly there as well. So it's just a really good way to familiarize yourself with where the tags are placed and get an idea of where they are as well as tracking the view counts as well within there. So this will guide us. - So looking at the subscription plans for CAPTUR3D, I do see that property metrics are included in the free plan and, obviously, the analytics dashboard. Are tag analytics included in the free plan, or do you need to be on a paid tier of CAPTUR3D? - No, so all these analytics are actually under our free plan tier. So yeah, really good opportunity if you haven't signed up to CAPTUR3D yet to sign up and have a go with a free account using these different analytics. So yeah, they're very applicable to a wide range of industries. - Yeah, it's probably a good time to say if, because there is a special offer for WGAN-TV viewers: receive $90 in CAPTUR3D credits in your first 30 days when you create a free CAPTUR3D account using the WGAN affiliate link, www.WGAN.info/CAPTUR3D www.WGAN.info/CAPTUR3D and that'll take you to the CAPTUR3D website. You can set up a free account, but also automatically have 90 credits, which you can use on creating floor plans, for example, or ordering other services on what would you call that? Matterport Services on Demand, such as photo retouching or Matterport Workshop Assistant that we'll talk about I think today as well. Is there anything else to show us on CAPTUR3D tag analytics? - Just something to note as well. We also offer the CSV download option as well. So you can download all this data and get an idea of, yeah, the name of the tag, the number of opens, content clicks, etc. So yeah, this is CSV based as well, yeah, just to make it easier to compare and contrast and provide to clients and colleagues if needed. - And what do you feel that either the use cases or that clients are telling you, presumably this feature was created because you were getting asked for it. What was it that clients wanted to be -- what would they do with this tag analytics information? Why is it interesting? - Hmm. I think, again, it just gives a more granular specific insight into the content within tours itself. So as I said before, getting an overview of analytics of general views that the tour's had is great, but people want to really dive in to see how specific elements in the tour are being interacted with. So how tags are getting clicks, comparing and contrasting tag clicks against other tags, and understanding or, yeah, understanding why there may be a difference in the number of clicks within there. Also experimenting with doing A/B testing in a way. So if I put this icon on a tag, will it get more views than this tag that doesn't have that particular icon? So being able to, yeah, compare and contrast and get really granular about how and where these views are occurring. And yeah, just gives more specific insights into the tours. Who's interacting with what within the tour is pretty important. - Okay, cool. Virtual Staging. - Yes, this is a really exciting one. So we do offer a few different virtual staging options. One of the options is within the CAPTUR3D Creator Studio, and that's a DIY, do it yourself virtual staging builder. So we have a bunch of, I can actually maybe just jump in quickly to show you this option. So we have a bunch of virtual staging assets that we've optimized for tour performance. So there's a few hundred assets within here. This is our Creator Studio, by the way. Again, based on this tab system, we can jump into staging at the top. And so we do have a bunch of supplied assets in house focused on commercial and residential real estate. And all these assets have been optimized to ensure tour performance across multiple devices. We've also partnered with Sketchfab. For those who don't know, they're probably the world's largest 3D asset library online. Excuse me. - There's something like 700,000, 800,000- - Yeah. - additional objects to add to your library that you could add into your tour. - Yeah. That was a few years ago. So it's probably close to a million now. And you can find all sorts of wacky and wonderful things within Sketchfab. I'll click on that icon. You can see, as I'm scrolling down, you can pretty much find anything that you're looking for that transcends residential and commercial real estate. It's really great for museums, galleries, tourism, all that stuff as well. But just to note as well that these assets haven't been optimized by us. So some are fantastic, incredible assets, but some are very, very heavy as well. But you can find some awesome assets in here that are animated as well and add movement into the tour, which can be really, really useful. - All right. Forgive me, I distracted you a little bit here. I think the big picture, interesting, is for years now, within CAPTUR3D Creator Studio, there's always been this DIY solution for virtual staging. Now what's new? - Now we've amped it up a little bit. So we've taken on feedback from customers who have, they've found the DIY staging useful, although some people might be quite time-poor to be able to do that. They don't want to be able to, they want to stage the property themselves. And then also the quality of assets within the tour can sometimes be quite challenging, especially when you have a lot of 3D assets in there. It can slow down the tour on some older hardware devices like iPhone 10s, for example. With a lot of assets, sometimes the tour's performance can struggle. And so what we've been working on recently is being able to integrate very-very-high-quality-rendered furniture into virtual tours that don't affect tour performance whatsoever and provide really hyper-realistic furniture into the Matterport tours. And so this new premium option is service-based, so it's not something that you can do within the Creator Studio itself, it's an order that you'd need to place through CAPTUR3D, and we can deliver that back to you usually in around 24 to 48 hours. So- - Show us some examples, and we'll talk some more about it. - I'd love to. So let's jump on here. First of all, I'll just show you the example that I'm going to be using. So this property has been scanned completely empty, so an unfurnished apartment, not too much going on here. But yeah, just a lot of blank spaces and rooms that really don't provide an insight into how the property can look furnished and staged obviously. And so within here, this is one of the options that we have. So all of this furniture within this tour has been virtually staged and rendered into the tour. So I'll just walk over here, I'll zoom into this sofa as well. It's extremely realistic and doesn't slow down the tour whatsoever at all, so. I can walk into the bedroom as well. Whoops, my zoom's going a bit crazy there. So yeah, every single asset, piece of furniture in here has obviously been integrated by us, and really trying to get those levels of details down so the creases in the bed throws and making it look as realistic as possible. And so yeah, for anyone looking for a premium example for virtual staging, this is a really good way to go. There's a couple more examples of the same property as well. So I can jump into this one. As you can see something really cool as well, like, we do pay attention to a lot of detail. So this TV, obviously not real, but we've also, and this vase and plant, not real, but we've integrated the reflections within the TV to make that as realistic as possible to users. So definitely, like, little elements and touches that we are used to, yeah, provide as much realism as possible within this format of virtual staging. So yeah, that's pretty impressive. And then just one more example as well here. This might be my favorite. Yeah, again, the same property is staged in a different version. I love this wood grain table. It's just so realistic. You can zoom in and really pick up on all that incredible detail within here. So yeah, this is a newer premium option for virtual staging. And as I mentioned before, it's a service-based order that you can place with us. Orders deliverable. - I know you were kind enough to send the three examples to me prior to the show, and I did have to do a double take about, oh, I thought you were sending me virtually staged examples as opposed to units that were fully, beautifully furnished. And there were a couple things, and frankly, you pointed them out. One is, I'm looking at the TV set, looking at the reflection of the lighting, the vase, the plant in the TV set. It really looks exactly like it was real. And I did pick up on the creases too on the bedspread. I went, "Oh, well, this is interesting." In my mind, the metaphor would be, oh, AI voices that are doing podcasts, they actually say, "You know," and "Uh" in order to make it a little bit more realistic. But I was looking, oh, look at all these, you know, creases in here. It's not perfect. It's what it would look like naturally if a photographer came in and shot it, even though it was nicely staged, it'd have wrinkles in it. So anyway, that was my takeaway, that I couldn't tell the difference between whether this was real or not real. So congratulations to CAPTUR3D on that. So I want to order it, how long does it take to get it back? - So it really depends on the size of the model. This will go off to one of our designers who will render in all of the furniture. And so usually a turnaround time of around 48 hours, let's say, on average. And yeah. At the moment, we haven't built this order form into the CAPTUR3D dashboard, but you can get in touch with our support team or me directly, and I'm more than happy to guide you through that process and how that deliverable will work. We do provide a 3D asset library with groups of furniture and different styles so you can just pick whatever style that you need or even individual furniture within each style catalog so you can get exactly what you need going forward. And so something to note as well, just in terms of pricing for this. So it's USD $22.50 per panorama or sweep or scan point. So what I would thoroughly recommend is oftentimes when you're scanning a property, you might over scan with a few sweep or scan points that aren't necessarily required. So what we can do, and I'm more than happy to work with anyone who's interested to simplify and break down the scan into the minimum number of sweep or scan points that's needed just to keep those budget constraints down if you do have some and just making sure that yeah, all the panoramas that have been virtually staged are necessary. - So, Alex, for clarification, I saw three scan points there. Well, actually there were four, one that I can't see because it's at the bottom of my feet. So each of those scan points is $22.50? - Yes, exactly. Exactly. But there are some examples in here that maybe aren't necessarily needed. So you can break these down even more and remove certain sweep or scan points if you want to keep the budget down. - So is that at the photographer level of hiding the scans prior to placing an order? Or is that just some way to say, "Please limit it to three or four scan points?" Or is the challenge, oh, and then they have to hide the scans that are not being staged? - Yes, correct. So we can work together on that. I think some Matterport users are very well versed in what panoramas or sweep or scan points are required. For example, this one here where my cursor is will take you straight into that bedroom. So this is a sweep or a scan point that needs to stay in in order to navigate around the property effectively. So more than happy for our team to work with whoever's interested on any scan points that are necessary and are not needed. And we're happy to give advice on that as well to yeah, come to a point where, yeah, the customer's happy with the scan points they're including, so. Yes, it's not something that they have to do manually or themselves. We can give them a suggestion. - Do you prefer that the photographer, the client leave it up to the virtual stager? Is it more, "No, pick out a pallet of furniture that you like," and that furniture style will be used to furnish the space? - It's all of the above. So it really depends on each individual customer requirement. Some people might not have the time and say, "I trust you," "I want something similar to maybe the furniture we have in here." In that case, we can go ahead and run with it. Or other customers might want to be able to choose from a catalog. So we're happy to be flexible on that. But yeah, we can provide a furniture catalog that they can view to select the furniture they want if they want to, otherwise we can do it for them. - How does this fit into the Matterport declutter feature, where the apartment or house is totally furnished, it's obviously a train wreck, so the Matterport Service Provider hits defurnish. Can you pick it up from there? - Yeah, that's a great, great comment, and you beat me to it. So yeah, this is a fantastic way to combine the Matterport defurnish feature with this additional virtual staging, premium virtual staging feature. So yeah. Obviously in Matterport Workshop you can declutter a messy property to get that completely empty and unfurnished, and then we can then go in as an additional service to them to virtually stage all of the furniture within here. So yeah, it works extremely well, the declutter tool so you're able to, yeah, get rid of any mess and then add in all the premium furniture that you'd like. - Now, I could imagine at some point Matterport will offer declutter by room, that said, or object, but today, declutter is either all or none. Is it possible for CAPTUR3D to virtually stage a furnished space where you're being asked to declutter a specific room and stage that room? - Mm-hmm. Absolutely. So we do provide decluttering services as well as these virtual staging services. Decluttering is actually a little bit more expensive. It's $27 per panorama. And to be honest if people need it for individual rooms, then fantastic, but there is, obviously, the Matterport defurnish feature there now that offers that. But we can provide decluttering for certain rooms or areas and then provide the virtual staging on top. But yeah, that's something we can do. But it's quite expensive and- - I am a little bit confused about the $27. Is that $27 on top of the $22.50 or no, no? - It is, yeah. It is, yeah. - So it's 27 to declutter. Is that per scan point or per room? - Per scan point, yeah. Per scan point- - Per scan point. - So it takes a little bit of extra, extra work on top to remove furniture and declutter them with our designers, which is why it's slightly more expensive, takes a bit longer. So yeah, decluttering and then virtual staging would be two separate prices? - Yes. I mean, it's good to know because, certainly I've been in spaces where, oh, the house is beautiful, and then you come into the, well, this is where they, the room where everything has been piled to, but they still want to show that room, but it can't be shown with a ginormous pile. So at least there is a way to solve that puzzle. And then I would imagine if you're only working to declutter one room, that when you walk from, let's call it, real to virtually staged, that if you turn around and look, it's going to be different. - Correct, yeah. So there's obviously going to be consistency in the viewpoint that you have between panoramas that are in line of sight. So that just really, again, depends on the specific use case, whether you want to keep that consistency to ensure that, yeah, to ensure it's consistent while you're moving around or not. So, again, it's really up to each individual use case and what the customer requires. - Alex, would you anticipate that there might be a time where, let's say there are, let's just simplify it, there are two scan points in a room, but I only want one scan point virtually staged because I want to be able to show the before and after, or here's the room empty, here's the room staged? Do you anticipate that that would happen? Is that something that's possible? Or no, you really have to virtually stage every scan point in a space? - It's a really good question because it's going to be project specific as well. The reason being is that when we're integrating the virtually stage panoramas back into Matterport, there obviously needs to be alignments within the panoramas in putting that Matterport model together. So there have been a couple of occasions, it's not very common, but there have been a couple of occasions where the stitching wasn't possible to generate the model for Matterport. And so it's a really good question, but it's project specific. So having an unstaged panorama with a virtually stage panorama and trying to fix those together, the Matterport system sometimes is like, "Whoa, what's going on here? This isn't the same. I can't reference the exact room because they're different." And so that's probably something to watch out for. I don't want to give an absolute no or an absolute yes. I think it's specific to each scan and each project. - Okay. So- - But we can definitely do whatever we can to try and help with whatever the customer needs. - Yes. So new! CAPTUR3D is offering virtual staging as a service. So there's now two ways to virtually stage with CAPTUR3D, either as a service and the do-it-yourself option in the CAPTUR3D Creator Studio. Is there anything else on virtual staging before we move on? - I think we've covered everything really. Yeah, I think we've covered everything. But for those who are interested, as I mentioned, we don't have that order process or workflow on our dashboard yet. It's a very new service that we're offering. So whoever's interested, please get in touch with our support team or myself directly, and, yeah, we can guide you through the process and answer any questions that you might have. - Okay. Was there some other services of CAPTUR3D that are new that you wanted to talk about? - Yeah. So I think I stopped sharing my screen, didn't I? I can share it again. - I took you off sharing. Forgive me. - Oh, okay. No, no. No worries at all. So hosting fees is another one we can touch upon. So let me get back to the platform. And so within the CAPTUR3D dashboard up here, we have an option to select hosting fees. And what this means is you can, essentially, set up automated payments to your clients or customers for each individual Matterport model that they have. And so you can send over Stripe invoices or payments, recurring payments on a monthly or annual basis, depending on how you're charging your customers for hosting fees. And it's just a really, really great way to automate that process so you don't have to stay on top of it. Some people have hundreds of tours that they're sending out hosting fees for, and this is a really good way to consolidate and automate that process. And so, sorry, go on. - Forgive me. I was going to take you off sharing. Was there something you wanted to show? - Well, I can just generally show you how it works as an overview. So you can set up a new hosting payment via this button here, provide a property name and the Matterport model, select the customer that you have. You can also add a new one in there if you're setting this up for the first time. A payment description that your client would receive when receiving the invoice, and then you can set the first billing date, last billing date, obviously the currency, this is an international platform and an international feature. And you can also set tax rates within here as well. So you can add different types of tax rates depending on what country that you're in and what you need to adhere to. So that is just a general overview. All the different tax rates are set up here, all of your payments within here that are active. But yeah, for anyone who's having issues or frustrations with the amount of hosting fees that they're providing to their customers, that's just a really good feature to enable them to stay on top of that. - And I want to say that's part of your free service. - It is indeed. Yeah, yeah. So there's a lot of free features that we offer. So yeah. You can sign up to CAPTUR3D, yeah, completely for free and have those features, analytics, hosting fees and the general basic branding overlays within your tour as well. - Yeah. I know on We Get Around Network Forum, there are often discussions about "should I only charge for the capturing phase? I haven't figured out how to charge on a monthly recurring basis or on an annual basis for hosting." And so you actually, CAPTUR3D solves that puzzle for Matterport Service Providers that have a need to bill on a monthly basis or an annual basis but haven't figured out, in their existing billing invoicing system, how to do that or if they're not using a platform that facilitates this, then they're generating manual bills, and that's a lot of energy and effort, which can be on a small chart, so. Now with CAPTUR3D, and I want to get the name of the service right, it's CAPTUR3D Hosting Fees, with the CAPTUR3D Hosting Fees, you can charge monthly, you can charge annually, and you can do it per model. - Correct. - Yeah. So I think this is pretty cool. So CAPTUR3D actually has four subscription packages: Free, Starter, Creator and Pro. And in the Free Plan, you can get the analytics that Alex was talking about earlier, the tag analytics, and this hosting fee feature just simply by signing up for a always free account, which actually comes with some basic overlays. We haven't even talked about all that. Alex, in addition to the hosting fees, was there some other new feature of CAPTUR3D that's either just came out or is about to come out that you want to talk about? - A relatively new feature that we have is just an option for expedited floor plans. And so our floor plans on CAPTUR3D are very, very popular. We've recently revamped the order page for that to provide a whole new range of templates, designs for your floor plan. But now you can also check a box to get expedited orders back within eight hours. And so that was something that a lot of customers were requesting as well. And so yeah, we've built that into the order form as well just to allow for those expedited options. It's additional four credits. - Could you share your screen again, take us into floor plans? I think of this as floor plans as one of the pillars of CAPTUR3D. You've been offering floor plans since the beginning of time. And then there's lots of options. Could you ... perhaps rather than maybe in the back end, but take us into the maybe front end or to your website where you have sample examples of the different kinds of floor plans that are possible? - Yeah, absolutely. Well, I can maybe just quickly take you through the order page because that will have an overview- - Okay. - of different designs that we now offer. We made the order page much more visual and updated that in the last couple of months. And so if I press plus a new in floor plan to generate an order, one option now is that you can actually connect your CAPTUR3D and Matterport accounts together. So any public or unlisted models that are set in your Matterport account, there's the option to automatically migrate them into your CAPTUR3D dashboard just for easy ordering so you're not having to switch between the Matterport Workshop or system and then CAPTUR3D as well. All of the models that you may need are here. So you can either search for one of these existing properties for example, and that will generate the Matterport URL. We can go forward. Oops. Let me see. So we can click next. So these are some of our different templates that we now offer, these visual templates. Hopefully you can see those okay. I might zoom into my screen a bit just to make that a bit easier for those at home to see. But we do have multiple 2D and 3D options and different designs, lots of different customized options as well. So we can click through these tabs. Any custom floor plans that have been uploaded can sit into here as well. So you can add in anything you want into custom floor plan designs and save them within your CAPTUR3D account, as this example has. There may be QR codes, there may be a whole different range of features that you want. It might be a real tour headshot, for example. - Alex, could you- - And so- - could you take us into a 3D floor plan? I think on the 2D, it's relatively straightforward in terms of you can get them black and white, you can get them color, you can specify the colors. The 3D though, do you have an enlarged example? Maybe if we, are you able to zoom in further on that? Or maybe just- - I can do, all right. I can try and zoom in, or if not, we can jump into, let me find one that does. - Even on the, yeah, even on the CAPTUR3D website for floor plans. Maybe if you could just go to the main site of CAPTUR3D and then go to your pricing page and then scroll down to the floor plan option. So we're going to go, move through the pricing, get down to the floor plans and on that plus button. If you select- - But I have a few better examples that I might have within my computer. Bear with me a second, sorry. - So while Alex is searching, as a reminder, that you can receive $90 in CAPTUR3D credits in your first 30 days when you create a free CAPTUR3D account using the WGAN affiliate link: www.WGAN.info/CAPTUR3D Alex, have you found something you wanted to share? - Yeah, I'm just finding a couple of things. Where are we? Let's have a quick look. Okay. There's quite a few different examples here that I can share with you guys. This is something that we've offered for quite a while, but let me know if you can see my screen okay, Dan. - Yeah. That's an awesome example of a 3D floor plan. Can you talk some more about what we're looking at and... - Yeah, absolutely. So we offer a few different examples for 3D designs. So this is one of them. We also have more of a top view, down view within here as well. And so we can provide floor plan interiors and imitate the furniture that's within the tour as well. So if that's carpeted floors, hardwood floors, just giving a bit more information into the texture that appears within the tours as well. And then we can also provide site plans. So although the site plans are 2D, we found it's usually a better way to represent those. And so we use all sorts of data sets such as Google satellite imagery, obviously the exterior scans or 360 views, if you're taking with a Pro3 or Pro2, of the property to deliver those, to deliver that site plan as accurately as possible. And then, yeah, with the 3D plan, as I mentioned, we can optimize that. So we can add in specific furniture to showcase what kind of room it is and for different fixtures and fittings as well that need to be in there. So yeah. Can give a little bit more information as opposed to a 2D plan. - Okay. And looking at the 3D plan and the site plan, can you just give us some idea of cost, turnaround time, what the deliverables are, how much flexibility there is on features? - Yeah, absolutely. So in terms of turnaround time, 12 to 24 hours. It's usually closer to 12 to be honest. But depending on the size of the model and the property, it can extend slightly. And as I mentioned, we do have those expedited options. A floor plan is 16 credits. So we work on a credit system for any services that we offer. So floor plans, photo retouching, premium virtual staging. - A credit I should think of as a US dollar. - One credit equals one US dollar. - So what do I get for $16? - So for $16 you can get a 3D floor plan. And we are actually currently providing a buy one get one free. If you order a 3D floor plan, you'll get the 2D floor plan for the same property free of charge. So we're delivering those multiple deliverables and ensembles back to you for each property. - That site plan as well? - It does indeed. So the site plan has no additional cost. So you can choose whether you'd like the deliverable to have a site plan or not, depending on your choice. But it's $16, sorry 16 credits, 16 US dollars for that deliverable. There is the other expedited option if you need that turnaround really, really quickly. We can provide that for additional four credits. And it's also probably worth saying, because for those who are turning over a high volume of floor plans, we do offer credit bundles as well, where you can save anywhere between 10% to 30% off those credit bundles, and, therefore, yeah, dropping the price of each credit. - Yes. I understand why you're speaking in credits, and it's easy to quickly be able to say, "Ah, one credit equals $1, that's $16. Okay, totally get it." But if you're doing any kind of volume at all, it's possible to save 30% on top of that simply by buying a bundle of credits ahead of time. And depending on your volume, you can save anywhere from 10% to 30% on those bundles of credits. So what would be just, how many credits is a 2D floor plan? - So it's the same, it's the same amount, it's 16 credits. So it's just a blanket cost, whether it's 2D or 3D. - So is there any reason, - And it doesn't- - Is there any reason not to order the 3D and get the 2D and to get the site plan? Or is it just the matter of turnaround, it takes a little more time to turn around the 3D model and the 2D floor plan altogether? - That's exactly it. So if you're, exactly correct. So if you're, it's probably worth ordering the 3D because you're going to get the 2D back as well anyway, but that will stretch out the delivery time, the turnaround time somewhat, but will still be under the 24 hour mark. The only exception to that is the size of the model. And so no matter what the size of the floor plan, it's also a blanket cost, flat rate cost of 16 credits. But the larger models may take slightly longer to turn around, especially if you're ordering 3D for very large models. But we can definitely provide that. It just might take a little bit longer. - So is this in addition, is the 3D available both for residential and commercial spaces? - Yes, correct. Yeah, residential and commercial. - And the site plan. So all, really, your client needs to provide, a Matterport Service Provider, for example, is to provide the address for the property. And if you're being pretty good about your organization and your Matterport Workshop, or let's talk about capturing, and you set up the model name and you put the property address in and then you sync your Matterport account with CAPTUR3D it's automatically going to suck that information in. So it's super-easy actually just to pick and place your order. CAPTUR3D would already have the address, be able to go off to Google satellite maps, Google Maps in order to figure out how to draw the site plan. - Exactly. Yeah, we usually get pretty accurate with that. Obviously the more information that the customer can provide, that might be drone shots. You know, satellite imagery isn't always 100% up to date, so any additional information, customers can upload files and provide notes just to make sure that we can get exactly what they need the first time around. - And the customization, if I want to add a client logo, if I want a specific disclaimer, a client has a specific color palette, is that the type of thing that CAPTUR3D can handle? - Absolutely. So we can provide completely custom designs, and it's a really important thing. Obviously you want to be, as quickly as possible, ordering floor plans. And so you can save your custom templates. You can have as many custom templates as you like. That might be for the different clients that you're servicing or with their individual logo and branding. We can also produce floor plans based on brand designs that the client may already have. So we can replicate those as well to just adhere to brand guidelines. And you can have them all saved in your CAPTUR3D account. So it's really easy to jump on, place an order, your templates are saved, you can choose which client you want, and then go from there. So we want to try and make it as quick and easy as possible for you to order those custom plans. - And does CAPTUR3D have templates in the library if you don't want to even think about creating a custom template for a client, different examples of styles? - Yeah, absolutely. So all of those designs and samples are in the order page. So they're broken down into the different tabs I was showing before, 2D or 3D or the custom designs. And so we offer around 10 to 15 templates that you can choose from or you can upload your own as well. So yeah, lots of options. - Anything else to describe in terms, I mean, it sounds like the deal of a century for 16 credits, and, frankly, less if you're doing any sort of volume and you're getting it back typically in 12 to 24 hours, but closer to 12 hours. And if you actually absolutely need to have it in eight hours, you can have it for another four credits. Seems like total customization possible in terms of the look, feel style of the floor plan. Is there anything to add in this category of floor plans? - I'd just say if you haven't ordered a floor plan yet from CAPTUR3D, definitely give it a go. I think you'll be really pleasantly surprised. It's excellent value. And also, if you're signing up via the We Get Around Network link as well, you'll get $90 worth of free credits. So that's about five floor plans, give or take, completely for free. So if you haven't tried CAPTUR3D floor plans yet, I definitely recommend it. You won't be disappointed. They're great value and, yeah, provide a lot of features and customization, yeah. - That link again: www.WGAN.info/CAPTUR3D Alex, I would just add a tip here. You know, for a Matterport Service Provider client orders a floor plan, you deliver it, it's a color floor plan. The client's very happy, I would say start thinking about ordering the 3D floor plans, automatically get the 2D, deliver it to the client. That's what the client wanted, that's what the client expected, but be able to say, "Hey, oh by the way, I can, if you'd like, here's a no charge for a 3D version of the floor plan. If you like that, going forward, I will charge X." So it's possible to add that, for a Matterport Service Provider to offer that as an upsell going forward. And I think you have, just because CAPTUR3D charges you the same amount for 2D or 3D, doesn't mean, as a service provider, you can't charge more because that looks like it's got way more value in it as a 3D floor plan, as a 2D floor plan, and client might actually agree with you and say, "Yeah, I like that. How much do you offer for that?" So order the 3D plan, deliver to the client what they were expecting, the 2D, black and white or color, whatever it was, their colors, their logo, etc., but use that as an opportunity to see if you can upsell your client. And if you're not, even if, like, your client pays you enough, you're totally happy, you just want happy clients, just offer it as another service to say, "Hey, no extra charge. Just want to help you sell that property or win your next listing." - Yeah, absolutely. It's a great way to win new clients and keep existing clients happy. So yeah, I definitely recommend giving it a go. - So we mentioned this $90 credits, and there's a couple other a la carte services that CAPTUR3D offers. Could you touch on your photo retouching and then also the Matterport Workshop Assistant, what that is? - Absolutely. - Yeah. - So yeah, so I'll start with the Matterport Workshop Assistant. So the Workshop Assistant is, essentially, the post-production that we offer on a Matterport model. So people who are time poor, that don't have the time to extract the images from the Matterport Workshop, obviously Matterport does provide default snapshots, but they're not always fantastic, and so many people are taking them manually, those snapshots. What we can do is offer that to you as a service. So we can either extract all the photos as snapshots from a property and collate a beautiful marketing package of photos that you can then send off to clients and whoever you need to. Or we can build out the video style walkthrough of a property in a Matterport model. So chronologically, for example, starting at the front door of a property and walking into each room, in that video style that I'm sure many of you have seen before. So there's a couple of different options there for us to do that all for you. So all you need to do is scan the property, upload it, and place an order in CAPTUR3D, and then everything's delivered back to you as that package virtual tour, photos, and then also floor plans as well. And then from that as well- - Before you move on, and hide scans, because if you tend to over scan a space to make sure, for whatever reason, going through that door jam, and it took you three or five scans to do it, but you don't necessarily want to have all those scans displayed. So Matterport Workshop, you're hiding some of those scans. Your Matterport Workshop Assistant sounds like can do three or four different things for you, which include getting better snapshots out of the tour, if that's helpful to you, creating a highlight reel, hiding scans. Anything else that that assistant will do for you? - Yeah, so it's really the walkthrough and the extraction of, like, high-quality photos from the best angles, and then obviously the hiding of the sweeps as well to create the most seamless path through the virtual tour. - And deal of the century. That's 10 credits, and again, if you're doing any kind of volume with Matterport and time is money, that could be as low as seven credits. - Exactly, with the credit bundle. So yeah. So that's the post-production Matterport Assistant side. And then we also offer- - All right, let's finish up- - photo retouching- - on the, yeah, let's finish up on the photo retouching, yeah. - Yeah. So after you have those snapshots back from Matterport, you can also upload your own if you've taken them yourself, but we do offer a photo retouching service, where it's one credit per photo, and we can, essentially, yeah, retouch as you need and require. So each photo, you can leave notes of what you may need. That could be decluttering, it could be data dusk, retouching on an exterior photo, it could be object removal, clutter removal, things like that. Or it could just be general color enhancements. And so the photos that are extracted from Matterport, fantastic but they're not retouched. And so we do offer that as an additional service just to really get that marketing suite that you may need to advertise a property as good as possible. So yeah, we provide photo retouching on top to deliver back into your account. Yeah. - Awesome. So just before we say bye, I think I'd just like to point out that there are three services that CAPTUR3D offers where you don't need a subscription: floor plans, photo retouching, Matterport Workshop Assistant. You can sign up for one of four different subscription tiers. The first one is totally free and actually has a lot of features and will be free forever. And then there's three other monthly subscriptions that we've barely touched on some of the services that are actually available in the subscription tier. So you can think of -- I think you said it at the beginning of the show, maybe you could finish up here by summarizing because it's, like, there's an amazing number of services that CAPTUR3D offers, either the a la carte services or the services that are available through subscription. So I'm a Matterport Service Provider, how do you describe your service to me in 30 seconds? - Sure. So my 30-second elevator pitch for Matterport Service Providers who haven't tried CAPTUR3D yet is we're, essentially, an all-in-one platform that's been built specifically to service Matterport users. And so there's probably two different sections. One is the overlay of the tours. So we're providing overlay features, media embed, spatial audio, virtual staging, all of that stuff that's anything to do with the tour. And then we provide a suite of services to accompany your Matterport tour. So that could be high-quality floor plans and site plans, photo retouching or the Matterport Workshop Assistant, where we can extract all those photos for you. So it's essentially a one-stop shop for your Matterport tours. One thing that I will mention as well is a lot of different tiers from our creator subscription and upwards, we also provide white labeling included within that cost. And so it's a really cost effective way to white label your tours. We can completely remove CAPTUR3D, remove Matterport, obviously, from that URL, and we can integrate your business name into there. So that's a really valuable feature as well that a lot of people are finding useful and very cost effective. So that's probably been more than 30 seconds, but if you haven't tried CAPTUR3D yet, give it a go. You won't be disappointed. And yeah, I'm always here to help and answer any questions. - Alex, I'm amazed that you could even do it in 30 seconds because I think it's possible we could actually do another hour if we wanted to talk about the robust level of other services that CAPTUR3D offers. It's really quite extensive. Alex, thanks for being on the show today. - Thank you for having me. It's been great talking to you. And yeah, looking forward to seeing some new CAPTUR3D signups coming through and testing out what we have to offer. - We've been visiting with CAPTUR3D Product Owner Alex Hitchcock. For Alex in Australia, I'm Dan in the United States, and you've been watching WGAN-TV Live at 5.
	8 days ago	Post 2 • IP flag post

CAPTUR3D Team 451 Website Melbourne, Australia Facebook YouTube Instragram Matterport Service Partner Google Street View Trusted Photographer We Get Around Network Member	451 AlexHitchcock private msg quote post Address this user	plus 1 plus 1 plus 1 3
	Hi @AndrewMaydaa whitelabel update for email reports etc isn't scheduled for our upcoming development sprints, but definitely do see the value in implementing this. We'll hopefully be able to visit this in Q2/Q3 this year.
	7 days ago	Post 5 • IP flag post

25	25 AndrewMaydaa private msg quote post Address this user	plus 1 plus 1 plus 1 0
	Subject: Whitelabel Feature for Email Leads & Analytics Reports Hello, I hope you are doing well. Could you please provide an update on when the whitelabel feature will extend to include email leads, analytics/metrics, and heatmap reports? Currently, when receiving an email through a lead form embedded via the overlay, the Captur3D logo and URL still appear. Looking forward to your insights on this. Best regards,
	8 days ago	Post 3 • IP flag post

WGAN-TV Transcript: Intro to Matterport + CAPTUR3D Heat Map & Tag Analytics20756