Matterport Marketing Cloud: the Ultimate Hub for Real Estate Agents20732
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 WGAN ForumFounder & WGAN-TV Podcast Host Atlanta, Georgia |
DanSmigrod private msg quote post Address this user | |
 Matterport News  Matterport 2025 Winter Release  Image courtesy of Matterport Video: Matterport’s Winter 2025 Release: Productivity Multiplied | Video courtesy of Matterport YouTube Channel | Tuesday, 25 February 2025 ================================================= WGAN Forum posts tagged: Matterport 2025 Winter Release ================================================= Introducing Matterport Marketing Cloud: The Ultimate Hub for Real Estate Agents to Get Listings to Market Faster A single platform for agents and property marketers to order and publish MLS-ready 3D tours, photos, videos, floor plans, and AI-powered descriptions SUNNYVALE, California — Tuesday, February 25, 2025 Matterport, Inc. (Nasdaq: MTTR), a pioneer in digital twin technology and spatial data capture, is making real estate marketing faster and easier than ever with the launch of Matterport Marketing Cloud — a powerful, all-in-one hub designed to help agents create high-impact digital marketing campaigns in just a few clicks. Powered by Property Intelligence, Matterport’s proprietary AI, the new Matterport Marketing Cloud simplifies the entire property marketing process by consolidating media creation, editing, distribution, and analytics into one intuitive user-interface that integrates seamlessly with the MLS. With Matterport Marketing Cloud, agents can schedule a Digital Pro package and have a complete ready-to-market listing package delivered within approximately 1 to 2 business days in most major metros. Each package includes: 1. A Matterport 3D virtual tour that immerses buyers in the property 2. High-resolution listing photos 3. A polished, social-media-ready video 4. AI-generated property descriptions tailored for maximum impact 5. Detailed floor plans with precise room measurements 6. "Defurnished" virtual tours and images, giving buyers a clutter-free view of the space With just a few clicks, these assets can be published to the MLS and other platforms, eliminating hours of manual work and helping agents get listings live faster. The defurnish tool makes it even easier to showcase homes at their best by instantly transforming cluttered spaces into clean, open rooms. “From a single Matterport digital twin, Matterport Marketing Cloud can deliver the kind of world-class media-rich marketing package that’s typically been reserved for only the most exclusive listings,” said RJ Pittman, Chairman and CEO of Matterport. “And the best part: you don’t need to be a tech expert to do it. Matterport Marketing Cloud takes care of everything — so agents can spend less time on manual tasks and more time winning new business.” A Competitive Edge for Agents and Property Marketers Matterport Marketing Cloud puts the power of Matterport’s most advanced marketing tools into more agents' hands—helping them stand out in a crowded market. Listings with Matterport 3D tours have been shown to increase engagement and conversion rates, giving agents a clear advantage. Property marketers, including short-term rental managers, can also use Matterport Marketing Cloud to streamline operations and accelerate bookings with professional-grade media. “Agents have told us they need technology that makes them more productive and helps them stand out in an increasingly competitive market,” Pittman said. “Marketing Cloud is the ‘easy button’ for real estate marketing —helping agents go live faster, attract more buyers, and close deals sooner.” Part of Matterport’s 2025 Winter Release Matterport Marketing Cloud is part of Matterport’s 2025 Winter Release, which introduces powerful new tools for real estate agents, contractors, property managers, and designers. Following the 2024 Fall Release, which introduced the AI-powered defurnish tool, the company is now preparing to launch interior design tools that will let users virtually furnish and reimagine spaces — helping buyers visualize the possibilities of every property. Learn more about Matterport Marketing Cloud here. About Matterport Matterport, Inc. (Nasdaq: MTTR) is leading the digital transformation of the built world. Our groundbreaking spatial data platform turns buildings into data to make nearly every space more valuable and accessible. Millions of buildings in more than 177 countries have been transformed into immersive Matterport digital twins to improve every part of the building lifecycle from planning, construction, and operations to documentation, appraisal and marketing. Learn more at: www.Matterport.com and browse a gallery of digital twins at: matterport.com/discover Source: Matterport via Globe Newswire |
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WGAN Forum Founder & WGAN-TV Podcast Host Atlanta, Georgia |
DanSmigrod private msg quote post Address this user | |
| Hi All, Here is the Matterport Microsite for Matterport Marketing Cloud. Dan |
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 WGAN FanClub Member Suisun City, California |
ScanYourSpace private msg quote post Address this user | |
| This looks very similar to our secret shopper experiment... is it the same product just rebranded and expanded a bit? they aren't getting high resolution (quality) photos from a image extract... also I wish they'd just say they are ANSI z762-2021 compliant already  . |
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Rvcbastos private msg quote post Address this user | |
| I'm sorry, I may be crazy, but when looking at this it seems that Matterport has taken the next step in opening a full service B2C business that will compete for end clients. Is that the essence of this? Service providers would now work for Matterport to provide the 3D scans they will sell directly to the realtors? | ||
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selder76 private msg quote post Address this user | |
Quote:Originally Posted by Rvcbastos IMO no. Matterport has never succeeded in doing straight to consumer. All their product to this point has been garbage in that realm. Plus their price tags are never good enough to attract NORMAL realtors or end users. Not many of our clients would drop 8k on a camera setup, spend hundreds a month to keep listings online and then drop an ADDITIONAL $219 on every scan just to get photographs and a couple bells & whistles. Once again a failure from MP on truly advancing the industry. I'm a real estate photographer and will jump as soon as there is a major advancement in tech and, since the Pro3 launch, MP has done nothing to further a standard agent order. So...job security I guess .Have so many features on my wish list to benefit service providers and they never do anything to help us. |
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Rvcbastos private msg quote post Address this user | |
| @selder76 I may have misunderstood (really hope I did) but my interpretation is that the $219 package includes EVERYTHING, INCLUDING the 3D tour, which Matterport will then outsource to one of its capture service professionals. They specifically say that the marketing cloud is now a one stop shop. Quoted from their marketing: "Digital Pro starting at $219* Elevate your listings with our all-in-one media package, including high-res photos, a floor plan, a 3D tour, and a social media video." Hope I have read it wrong. This will leave very little in terms of capture revenue... |
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