Homes.com Overtakes Realtor.com to be #2 Portal with $1 Billion Spend20248
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 WGAN ForumFounder & WGAN-TV Podcast Host Atlanta, Georgia |
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 Chart courtesy of Mike DelPrete  Chart courtesy of Mike DelPrete Homes.com Overtakes Realtor.com to be #2 Portal with $1 Billion Spend Hi All, While Zillow continues to be the #1 real estate portal, Homes.com has overtaken Realtor.com to be #2 portal by spending $1 billion on marketing: Mike DelPrete Blog (10 September 2024) Portal War ‘24: What $1 Billion in Advertising Buys You How does this impact real estate photographers? Best, Dan |
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 WGAN Fan Club Member Gilroy, California |
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| How does this impact real estate photographers? Let me tell you "some news you can use"... I use traffic statistics for the leading search platforms in my messaging with agents, so I was interested to note the displacement of Realtor.com as #2 behind Zillow and in front of Redfin. So I jumped on the site and pulled up a couple of current listings for which I provided media. No Zillow 3D Home Tours in site!!!! Uh-oh... I wrote to Homes.com Support and inquired about this. Here was the reply: "Hi Dave, Matthew here with the Homes.com, thanks for reaching out! We will not be able to support Zillow 3D tours as we cannot support their platform on the Homes.com site! However, we will be able to support Matterport! As long as the information is updated in the MLS, we should be able to show it! Additionally, as part of our newest Homes.com paid Membership, we now offer the ability to schedule complementary Matterport Scans! Please let me know if you would like any further assistance or have any other questions! My best, Matthew CoStar Group (800) 431-5509 https://www.homes.com/ <END OF REPLY FROM HOMES.COM> First piece of bad news: pitching the benefits of the Zillow 3D Tours has no value on the up-and-coming #2 real estate search platform. My next step is to find out from Homes.com if they support an external web page for property media the way that Realtor.com does. Realtor.com only displays ONE media link, so if the property listing has video and a 3D tour, you've got to chose one of them or, do what I do and put a link to the property page that presents all the available media. I will follow up here about this on my findings from Homes.com Secondly, the mention that a paid Membership to the site for an agent will enable receipt of FREE Matterport tours. Yikes, STRIKE 2! So maybe another action item for us media suppliers is to contact Homes.com and explore how to be one of their Matterport providers!?!?! That may be too close to fraternizing with the enemy...Anyway, I'm still in the process of considering changes in my marketing messaging. If you have any ideas of how to "roll with the punches" here, please join in and share with the WGAN community!!! |
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WGAN Fan Club Member Gilroy, California |
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| Back after some traffic research on SimilarWeb looking at the real estate market. It ain't lookin' as rosy for Homes.com as the article above presents. As Dan pointed out in the article, Homes.com spent $234 million in the last quarter, which produced a bump in traffic, but it was not classified as "organic" traffic. So Homes.com basically forked out the cash to get a place in the ranking. And the question that is asked in the article is "How much will it cost to maintain that position?" The SimilarWeb reports (the free ones that cover market segments, luckily one of those segments is real estate!) show a bit of a different perspective. Posted below are the traffic reports for the quarter June through August and for the month of August. You can see that the overall ranking in far right column, same for the month and the quarter. I think I'm done worrying about this for now...   |
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