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Video: 157. No slowdown in sight for European Proptech Nodalview; Raises Additional €4 Million | Video courtesy of www.WGAN-TV.com | 8 December 2022

WGAN Forum Podcast | Episode Number: 157

No slowdown in sight for European Proptech Nodalview; Raises Additional €4 Million

Brussels, Belgium -- Thursday, December 8, 2022 -- The global real estate market cooldown doesn’t seem to be holding back Brussels-based Nodalview. The Proptech scale-up who builds innovative solutions for the residential real estate market is seeing sustained growth continuing to win new market share. The company has secured an investment round of €4M to fuel its ambition to become the #1 platform for real estate professionals and take advantage of the unique current market conditions.

Rebalancing of the market
Over the previous 2 years, the demand for real estate has surged, generating a record number of transactions across Europe. Combined with low interest rates, this has put home sellers in a favourable position, needing little effort to attract (hungry) buyers. But today’s unfavourable macroeconomic context is now rebalancing the market back to its pre-pandemic levels. Although a portion of transactions are still taking place, inflation and recent interest rate spikes have lowered the appetite of buyers. This leads to uncertainty amongst sellers about whether the time is right to put their house on the market, unsure if they will get an attractive offer putting real estate agents at risk.

The return of the buyer experience
Recent research conducted by the scale-up revealed that a staggering 88% of properties listed by agents on the main property portals in France and Belgium are still not leveraging modern buyer-friendly technologies beyond regular photography. These include 360° interactive tours, schematic 2D floor plans (<10% of listings) or even property videos (<1% of listings).

“For years the experience for home seekers has been neglected,” says Thomas Lepelaars co-founder & CEO of Nodalview. ”Complex market conditions make it more important than ever for real estate professionals to prove they can successfully attract and find the right buyers, especially in an evolving digital world”. The demanding context is requiring agents to double down their efforts to successfully market properties online and source qualified leads. This shift of power is putting the home buying experience back in the focus of agents which presents a unique opportunity for Nodalview!

Supporting agents to maximise property value and modernise the transaction
One of the unique aspects of Nodalview, is that it leverages regular smartphones, transforming them into a visual marketing powerhouse to give full autonomy and endless possibilities to agents to make properties stand out. Nodalview allows agents to advertise properties effectively with amazing AI-powered photos, immersive 360° virtual tours, catchy videos, and schematic 2D floor plans guaranteeing maximum visibility as buyers become less abundant.

The platform also delivers an innovative sales enablement solution allowing agents to engage with potential leads in a modern way reusing those high quality visual assets. Agents can connect with leads and guide them through multiple properties remotely. Fully immersed in 360° they can filter and present properties that best match the research criteria of the prospect and build an early human interaction all while calibrating their interest. This ultimately helps agents save valuable time - allowing them to reserve in-person viewings for the most interested leads. This guarantees a convenient and successful transaction for homeowners bringing them the best potential buyers.

Nodalview's latest innovation now allows agents to gain greater visibility for their listings by leveraging more online channels and generating leads directly from social media platforms. This now transforms every agent into a digital marketeer helping them to create and publish automatic posts and monitor lead generation - essentially making it easier to attract and engage with the wide pool of potential online customers on those platforms.

New funding
Despite a challenging market, the Brussels-based scale-up has closed a €4M funding round bringing its total investment to date to over €10M. Existing backers PROfounders Capital, Kfund & Volta Ventures all participated in the round as well as new investor finance&invest.brussels.

“Nodalview caught our attention as we believe it holds the potential to drive modernisation of the home buyer experience, ultimately leading to less friction in this multi-billion industry that touches nearly every citizen” - Antoine Kuypers, finance&invest.brussels.

Nodalview’s technology has already helped over 1.000.000 properties stand out online and is used by agents in over 30 countries. The scale-up will continue to expand in its core markets while continuing to broaden its product within the real estate value chain.

“We’ve seen the real estate industry evolve to a more digitised and connected ecosystem. Expectations for customer experience are high and that will only increase in the future. We continue to believe that finding a place to call home is an important step in everyone's life and we are excited to continue to support real estate agents to make that experience better and easier for everyone”. Thomas Lepelaars - Co-founder & CEO

About Nodalview

Nodalview is a European scale-up that leverages smartphone technology, AI and cloud computing in their all-in-one marketing and sales platform for estate agents. Nodalview’s mobile and web-based solution has been adopted by over 12.000 agents across Europe capturing 40.000+ properties per month.
The company was launched in 2016 and has offices in Brussels and Paris. Nodalview has raised over €10M from leading European investors.

About PROfounders

Capital PROfounders is a venture capital firm for founders, backed by founders. We’ve been investing into early-stage technology start-ups across Europe since 2009.

About K Fund

K Fund is an early stage VC firm from Madrid that, with an entrepreneur-centric philosophy, aims to fuel the evolution of the Spanish startup ecosystem.

About Volta Ventures

Volta Ventures Arkiv invests in young and ambitious internet and software companies in the Benelux. The fund’s team loves to work with the founders and management to identify new markets and customers, hire senior talent, provide ongoing guidance and arrange further financing rounds.

About finance&invest.brussels

finance & invest.brussels facilitates and completes the financing chain for value-creating companies in the Brussels Region.

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Source: Nodalview

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