Starting July your analytics data is eroding if you don't do this16757
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 FounderNail Soup Media Sarasota, Florida |
GlennTremain private msg quote post Address this user | |
| Google analytics is going away........FOR REAL. July 2023 if you do nothing you will have no analytics...period. The way google collects data is no longer kosher and they have had GA4 and sent you notices for the last year to get you to set things up. Most people think its something they can do at the deadline date and they will keep all their data. They won't. GOOGLE ANALYTICS the geekspeak (scroll down to **** to get to what to do if you don't want to get buried in stuff) So a new Google analytics is here. Why? What's different? First things first, privacy. As I'm sure many of you know, digital marketing is going through a privacy crisis right now and we are seeing things come through like CCPA and GDPR and frankly Google analytics had to make a change or it was no longer going to be useful under some of these laws. So GA4 is prepared for cookieless browsing like the update with Apple and iOS 14, we saw the rollout of cookieless browsing for Apple users and Google is really just trying to prepare for that using machine learning and artificial intelligence modeling. Also, GA4 is event based as opposed to session based, which means it is simply listening for events all of the time as opposed to specific sessions happening from specific people. Other changes include features that were once paid and now are free, things like anomaly detection and predictive analytics. Now the downside to this is that with all of these changes, Google had to change the way that they collected data and stored data, which means the data is not compatible with the data that we had in universal analytics; which is why they recently announced that in July of 2023 we will no longer have access to our analytics from previous years because it can't be merged in. Which is why it's so important that you get started with GA4 now; at least start collecting your data and collecting your events so that by the time July 2023 comes around you still have data to work with. ****** what to do at the very least turn on GA4 and submit the code into your site (you can keep you existing analytics code in there). If you need help PM me and my team will do it for free. GA4 has awesome things UA doesn't so if you run ads you should dig deeper but at the least, before july 2022, turn it on |
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 WGAN FanClub Member Buffalo, New York |
GETMYVR private msg quote post Address this user | |
| Thanks Glenn. Extremely useful data. | ||
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MeshImages private msg quote post Address this user | |
| Thanks Glenn, very good summary here. Unfortunately none of the Matterport skins, that we use (MPSkin, MPEmbed, Treedis), and none of the Virtual Tour editors (3DVista, Pano2VR, kuula) are prepared for this change from UA(3) to GA(4). Or maybe it´s the Matterport SDK, that is not ready for this. |
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