Real Estate Agents Spend $229 (Average) Per Order on Photography Services16575
Pages:
1
 WGAN ForumFounder & WGAN-TV Podcast Host Atlanta, Georgia |
DanSmigrod private msg quote post Address this user | |
| HomeJab Media Release ---  Source: HomeJab | News Video: 78. New HomeJab study shows impact of COVID-19 on real estate agent marketing spending trends | Video courtesy of www.WGAN-TV.com | Thursday, 17 March 2022 WGAN Forum Podcast #78 --- WGAN Forum discussions tagged: Pricing | Statistics | HomeJab --- New HomeJab study shows impact of COVID-19 on real estate agent marketing spending trends Study reveals stark geographic differences for real estate photography orders Cherry Hill, NJ – Thursday, March 17, 2022 – A new study of real estate photography data from HomeJab finds a significant geographic difference in the amount of marketing dollars agents spent before the pandemic for listings and the amount they spent coming out of the height of the COVID-19 outbreak. HomeJab, which provides real estate agents on-demand professional real estate photography, 3D virtual tours, aerial, and other visual production services in every major US market and all 50 states, studied more than 43,000 real estate photography assignments from 2017 to 2021 in five regions: Midwest, Northeast, Southeast, Southwest, and West. The new HomeJab research found: 1. Real estate agents in the West, Northeast, and Midwest are spending more for real estate listing photography services coming out of the pandemic than before the start of the pandemic: 1A: West: Up nearly 9 percent (8.7%) 1B: Northeast: +7.5% 1C: Midwest: +5.6% 2. Real estate agents in the Southwest and Southeast either spent more or modestly less for real estate listing photography services since the pandemic began: 2A. Southwest: -0.6% 2B. Southeast: +2.8% 3. Nationwide, the average real estate listing photography services order was up 5.9% from post-pandemic orders, and now average $229 per order. 4. Real estate agents in the West spend the most for real estate listing photography services, averaging $279 per order. 5. Midwest real estate agents spend the least, averaging $200 per order, or nearly 40% less than real estate agents in the West. 6. Northeast real estate agents spend the second least amount, averaging $225 an order. Southeast and Southwest real estate agents' average spend for real estate listing photography services average $229 and $235, respectively. “Professional real estate listing photography orders by real estate agents clearly remained a vital marketing investment in many of the hottest markets during the COVID-19 outbreak," said Joe Jesuele, founder and CEO of HomeJab. “Our research shows that during a time when homes were flying off the shelves, and multiple offers hit a new high, agents still understood the power of visual images for their real estate marketing,” Jesuele added. The HomeJab study also examined trends in all 50 states and found: 7. Prominent “Blue states”* show significant increases in marketing spend for real estate listing photography services since the pandemic began, including: 7A. New York: +27.9% 7B. Massachusetts: +18.5% 7C. California: +9.7% 7D. Illinois: +7.7% 8. Prominent “Red states”* show either decreases or modest increases in marketing spend for real estate listing photography services since the pandemic began, including: 8A. South Carolina: -23.4% 8B. North Carolina: -16.5% 8C. Texas: -0.1% 8D. Florida: +6.3% For Jesuele, the fact that prominent Red states spent less was not surprising. “The banning of Open Houses happened faster and lasted longer in Blue states,” he observed. “Red states were not as dependent on 3D tours and other photography services that helped remote buyers make home purchases. Buyers and sellers in Blue states it appears needed these services,” he added. Another recent HomeJab study revealed that COVID-19 dramatically impacted the popularity of video/3D shoots for new property listings. A free copy of the new HomeJab study is available on: HomeJab.com *Note: State classification is based on the last US Senate election in 2021 and includes only states where HomeJab had at least 400 comparison orders from 2017-2021. About the Study HomeJab, which has professional photographers available in all 50 states, studied over 43,000 real estate photography assignments placed by real estate agents between 2017 and 2021. About HomeJab HomeJab (www.HomeJab.com) is America's most popular and reliable on-demand professional real estate photography and video service for real estate pros. Lightning-fast high-end visual production offerings also include immersive 3D interactive tours, floor plan creation, affordable virtual staging, and turnkey aerial services. A one-stop-shop for real estate listings, HomeJab.com features affordable and customizable shoots that create the most engaging visual content for faster home sales and enrich the listing agent's personal brand. HomeJab is available in every major US market in all 50 states and Puerto Rico, Jamaica, and Toronto. Learn more at HomeJab.com. Source: HomeJab Media Release |
||
| Post 1 • IP flag post | ||
 WGAN FanCLUB Member Coeur d'Alene, Idaho |
lilnitsch private msg quote post Address this user | |
| Not including my builder contracts just open market Agent business for March so, far I have booked 11 shoots for a total of $5,250 or averaged $477 a shoot and I currently am just taking referral business or my regular agents. As, of January 1st I bumped my basic package from $300 to $375 and have absolutely no blow back. | ||
| Post 2 • IP flag post | ||
|
WGAN Forum Founder & WGAN-TV Podcast Host Atlanta, Georgia |
DanSmigrod private msg quote post Address this user | |
| @lilnitsch Thanks for sharing and congrats. All great news on your successes. And, happy birthday    Dan |
||
| Post 3 • IP flag post | ||
Clark, New Jersey |
5StarScans private msg quote post Address this user | |
| @lilnitsch What is in your basic package? Is it a mashup of photos and tours? | ||
| Post 4 • IP flag post | ||
|
WGAN Fan CLUB Member Coeur d'Alene, Idaho |
lilnitsch private msg quote post Address this user | |
| @5StarScans My basic package includes stills & a Zillow 3d home tour http://capturenw.com/vr-tour/1210-s-mcmillan-rd-spokane-valley-wa-99016/skinned/ |
||
| Post 5 • IP flag post | ||
|
WGAN Fan CLUB Member Coeur d'Alene, Idaho |
lilnitsch private msg quote post Address this user | |
my PayPay summary has my average sale at $469 last month that is more or less within reason I have a couple agents who prefer to pay via Venmo which I do not like the reporting as much but, I make it as easy as possible for folks to pay me. |
||
| Post 6 • IP flag post | ||
Pages:
1This topic is archived. Start new topic?