$13M: Aalto Online Marketplace that lets Homeowners Sell Directly to Buyers15400
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 WGAN ForumFounder & WGAN-TV Podcast Host Atlanta, Georgia |
DanSmigrod private msg quote post Address this user | |
| TechCrunch (12 August 2021) Sequoia leads $13 million investment in Aalto, an online marketplace that lets homeowners sell directly to buyers I wonder if the platform will seamlessly integrate with Matterport Capture Services on Demand, Snappr On Demand and/or other 3D/360 platform to make it easy for home sellers to book virtual tour, photos, video, drone, floor plans, virtual staging, etc.) Your thoughts? Dan |
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 WGAN Fan Club Member Gilroy, California |
Dataventurer private msg quote post Address this user | |
| Since I am in the northern California area, close enough to the Aalto office to possibly set up an in-person meeting, I checked out their website, scanned through several listings, then picked up the phone and called. I spoke with a fellow who said he was in a sales role. Here are some details from the conversation: - The company has their site mainly set up currently for preview listings. Once a property goes live, some of those homes are listed on the MLS, too. It appeared that their system is not fully developed yet to enable direct seller/buyer transactions through their site. - It sounds like they have an in-house brokerage that provides some fee-based services. No details. But to get on the MLS, the listing needs an agent, and therefore some amount of commission paid (that is my assumption; they may include that listing service as part of the Aalto 1% fee to use their platform). - All the listings have Matterport tours, provided by one of the established area real estate media companies they contract with. It sounds like Aalta handles those arrangements, so an effort to introduce Snappr or Matterport services would require a corporate-level initiative to make the pitch. The idea of marketing directly to the seller seems to be out of reach by independent media providers (like me!). Backing up a bit to consider the larger picture, it appears to me that Aalto is seeking to create an online marketing platform that would be competing in the same general arena with Zillow and Refin. Good luck! They will need a Unique Selling Proposition, different enough to get a slice of the pie to survive. Offering a decent marketing platform with a 1% transaction service fee might be enough of a USP, but their platform needs more development. Sequoia believes in the concept enough to have just given Aalto $13 million. Let's watch! |
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WGAN Forum Founder & WGAN-TV Podcast Host Atlanta, Georgia |
DanSmigrod private msg quote post Address this user | |
| @Dataventurer Thanks for researching: particularly: Quote: Originally Posted by @Dataventurer I could imagine that Aalto will still end-up using a national On Demand platform for Matterport, photos, video, aerial, floor plans, etc. My impression is that Snappr will beat Matterport - in providing Matterport tours - in the long-term because Snappr offers Matterport, photos, video, drone (and likely - at some point - floor plans and virtual staging). I can not imagine Matterport offering DSLR shot photos. Best, Dan |
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