Transcript>WGAN-TV How to Make Money Offering Virtual Staging of Matterport15353
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WGAN-TV | How to Make Money Offering Virtual Staging of Matterport Tours with Listing3D | Guest: Listing3D (@Listing3D) Relations Success Manager Amber Kaplan | Aired: Thursday, 29 July 2021 | Episode 113 partnership.3dvirtualstaging.club Example of a Matterport tour of an empty space after virtual staging by Listing3D WGAN-TV: How to Make Money Offering Virtual Staging, Remodeling and Decluttering of Matterport Digital Twins powered by Listing3D Hi All, --- Transcript below ... Links discussions: 1. Learn about Listing3D Virtual Staging Club 2. Join (free) Listing3D Virtual Staging Club 3. Example of a white-label virtual staging website created for you by Listing3D --- 1. Are you considering Virtual Staging of Matterport digital twins as an Add On to offer your clients? 2. Do you seek a company that's deeply immersed in all things Matterport to do the Virtual Staging for you? 3. Are you seeking Virtual Staging of Matterport digital twins at a price point that you can still mark-up? On WGAN-TV Live at 5 on Thursday, July 29, 2021, New York-based Listing3D (@Listing3D) and 3DApartment Relations Success Manager Amber Kaplan will show and tell:  How to Make Money Offering Virtual Staging, Remodeling and Decluttering of Matterport Digital Twins powered by Listing3DHere's a sneak peek of what we will discuss on WGAN-TV Live at 5 ... Join the Club! | Partner with Listing3D to Offer Virtual Staging of Matterport Tours Starting with an unfurnished Matterport digital twin [Matterport "After" Example by Listing3D] Decluttering a Matterport digital twin [Matterport "After" Example by Listing3D] Remodeling a Matterport digital twin [Matterport "After" Example by Listing3D] New Real Estate Developments (from floor plans) Construction (visualization) Residential and Commercial Real EstateJoin the Club! | partnership.3dvirtualstaging.club With the Listing3D Virtual Staging Club, creating and advertising virtually staged Matterport tours are easy! Streamline your business by offering Matterport virtual staging as an Add-On service and let the Listing3D expert design team take care of the rest. Listing3D + Matterport Listing3D has teamed up with Matterport to revolutionize real estate marketing. Listing3D is one of the only companies in the world that can virtually stage Matterport 3D tours and furnish them utilizing its 3D home décor library. Leverage the Listing3D expert design team to take the hassle and stress out of the virtual staging process. Listing3D Virtual Staging Club Membership for MSPs Includes Your choice of:Option 1: FREE White-Labeled Listing3D Website (example) with your Branding and Contact Info Option 2: FREE White-Labeled Listing3D Widget for your WordPress-powered website Set Your Own Pricing for Virtual Staging as an Add On FREE Virtually Staged Matterport Tour examples for your website Virtual Staging of Matterport spaces is easy to offer as an Add-On via Listing3D Listing3D provides free marketing tools to MSPs to minimize your time spent selling Virtual Staging by Listing3D is a high-margin Add-On for your business You can place the order OR have your clients place the order via your White-Labeled Listing3D Website (example) Option to virtually stage only some rooms within a Matterport tour The Listing3D design team are experts at virtual staging, minimizing your time spent on projects Dedicated support from the Listing3D team Example: Empty | See Matterport Tour: "After" | Virtual Staging by Listing3D  Example: Decluttering | See Matterport Tour: "After" | Virtual Staging by Listing3D  Example: Remodeling/Construction | See Matterport Tour: "After" | Virtual Staging by Listing3D  Example: New Developments/Pre-Construction | Virtual Staging by Listing3D What questions should I ask Amber on WGAN-TV Live at 5? Best, Dan WGAN Forum Related Discussions ✓ 3DApartment Standardizes on Matterport to Fuel Nationwide Expansion [Listing3D] Listing3D and 3DApartment Official Links ✓ Listing3D website for MSPs ✓ Listing3D Virtual Staging Club (Join) ✓ 3DApartment website ✓ 3DApartment LinkedIn Page ✓ 3DApartment and Listing3D Founder and CEO Gregory Ardbelava on LinkedIn ✓ 3DApartment and Listing3D Relations Success Manager Amber Kaplan on LinkedIn Transcript (Video Above) Dan Smigrod: -Hi, all. I'm Dan Smigrod, Dan Smigrod: Founder of the We Get Around Network Forum. Dan Smigrod: Today is Thursday, July 29, 2021, Dan Smigrod: and you're watching WGAN-TV Live at 5. Dan Smigrod: We have an awesome show for you today: How to Make Money Offering Virtual Staging, Dan Smigrod: Remodeling, and Decluttering of Matterport Tours. Dan Smigrod: Here to talk to us about that is Amber Kaplan. Dan Smigrod: Amber is the Relations Success Manager for Listing3D. Dan Smigrod: Hey, Amber. Good to see you. Amber Kaplan: -Thanks, Dan. I'm really happy to be here, Amber Kaplan: and I'm excited to introduce Listing3D to you. Dan Smigrod: -Awesome. Did you want to give us just a quick overview of Listing3D? Amber Kaplan: -Absolutely. Listing3D, Amber Kaplan: we empower the real estate industry through virtual reality. Amber Kaplan: We offer what used to be expensive services at a price that everyone can afford. Amber Kaplan: So we're a one-stop shop offering everything needed to market listings, Amber Kaplan: and we do it all: Amber Kaplan: remodeling, reconstruction, residential, commercial properties. Amber Kaplan: Before, we've been helping countless property managers and agents. Amber Kaplan: But today, I'm so happy to talk to you about Amber Kaplan: a new service we're offering for Matterport Service Providers. Dan Smigrod: -That's awesome. Dan Smigrod: Amber, to make it really tactical so I can really Dan Smigrod: understand exactly what those services are for photographers, Dan Smigrod: how about giving us a tour of Dan Smigrod: Matterport tours that have been virtually staged by Listing3D. Dan Smigrod: You want to go ahead and share the screen? Amber Kaplan: -Absolutely. Dan Smigrod: -Okay. Great. Amber Kaplan: -We have lots of examples of virtual staging, Amber Kaplan: so I'll dive right in... We can virtually stage empty spaces. Amber Kaplan: Here we have an example of a house that was completely empty, Amber Kaplan: and we've conceptualized it, Amber Kaplan: filling it with some beautiful modern furniture. Amber Kaplan: Taking a space that was completely empty and Amber Kaplan: allowing you to really understand the full potential of the property. Amber Kaplan: Here's a beautiful property. Amber Kaplan: Again, all of the furniture here, Amber Kaplan: that beautiful artwork you see, Amber Kaplan: that's all created by us. Amber Kaplan: Basically, this is a great Add On for your Matterport Amber Kaplan: Service Providers to offer to their clients, offering virtual staging. Dan Smigrod: -Great. On this particular house, Dan Smigrod: if you could pull us back to the dollhouse view of this Matterport tour? Amber Kaplan: -Absolutely. Dan Smigrod: -If we could look at it maybe in the dollhouse view Dan Smigrod: and we rotate it around, so it is completely an empty space. Amber Kaplan: -It is. Dan Smigrod: -Now when you fly-in, Dan Smigrod: we can see that it's been virtually staged. Dan Smigrod: Does Listing3D, do you do all the 360s that are within the Matterport tour? Dan Smigrod: Can I just do some of them? Amber Kaplan: -You can do some of them, Amber Kaplan: as many as you'd like or as little as you'd like. Amber Kaplan: Let's say for the living room, Amber Kaplan: for example, you can see in that 3D dollhouse, Amber Kaplan: the floors were completely roughed up, Amber Kaplan: walls needed a paint job. Amber Kaplan: You could just virtually stage those panoramas for Amber Kaplan: the living room and allow you to see the potential of just the living room, Amber Kaplan: or this is a really great space for you just to go ahead and virtually stage it all. Amber Kaplan: Really, it's up to you. Dan Smigrod: -So I as the photographer working with Dan Smigrod: my real estate agent client that we could Dan Smigrod: decide that we would like to do the living room, Dan Smigrod: the master bedroom, and maybe the entrance of the house, Dan Smigrod: or in the example, Dan Smigrod: I think you even showed us the outside deck that you had furnished as well. Amber Kaplan: -Exactly. Amber Kaplan: It's entirely up to you, Amber Kaplan: whatever you feel would be the best fit. Amber Kaplan: So that way the pricing .. Amber Kaplan: will reflect whatever that particular client's needs are. Dan Smigrod: -Okay. Great. This is an example of a Matterport tour where the space is empty. Dan Smigrod: I think you have an example of a Matterport tour where the space is actually cluttered. Amber Kaplan: -That's right. I'll be showing you a commercial property after this, Amber Kaplan: but here's a really great example of a residential property. Amber Kaplan: You can see it's completely cluttered, Amber Kaplan: doesn't really show you the space or room for a living room couch even. Amber Kaplan: Now you can really see the full potential of this room. Amber Kaplan: We have plenty of room for seats and living room furniture. Dan Smigrod: -Yeah. Before you go on, Dan Smigrod: I'll point out here is Dan Smigrod: the actual Matterport 3D tour example is on the We Get Around Network Forum website, Dan Smigrod: WGANForum.com, easy enough to go to tags, Dan Smigrod: search for Listing3D, Dan Smigrod: and you'll see even more examples than Amber's going to do today. Dan Smigrod: But I think the reason we're not going to even actually Dan Smigrod: show the Matterport tour here is because, in fact, Dan Smigrod: if you go back to the decluttering, Dan Smigrod: if we can see that view for a second, Dan Smigrod: once you declutter the space, Dan Smigrod: it looks just like the first Matterport tour that you showed us of an empty house. Dan Smigrod: It almost would be redundant to show you yet another tour. Dan Smigrod: But I think the takeaway on this example is that if you got a lot of stuff, that's okay. Dan Smigrod: Listing3D can declutter the space and build this virtual staging right on top of it. Amber Kaplan: -That's exactly right. Amber Kaplan: Again, yeah, I think it would be redundant just in this case, Amber Kaplan: but I definitely have a beautiful commercial example I'll be showing you as well, Amber Kaplan: and that's a great example of decluttering. Dan Smigrod: -Okay. We've looked at an empty house, Dan Smigrod: which is actually an empty condo, Dan Smigrod: I recall, or excuse me, a cluttered condo. Dan Smigrod: You're up to your third example. Amber Kaplan: -Yeah. This is our remodeling and construction. Amber Kaplan: We can take a property that's still in the works. Amber Kaplan: We're talking floorings not existent, Amber Kaplan: cleaning supplies are still up, Amber Kaplan: the wires are hanging out of the window, Amber Kaplan: and we can fully conceptualize this space and turn it into something really beautiful. Amber Kaplan: You can start looking for tenants before you even finish the product, Amber Kaplan: so their clients can really... create these for you. Dan Smigrod: -Excuse me. Amber Kaplan: You can see this is a fully conceptualized kitchen. Amber Kaplan: Those wires in the walls are no longer exposed. Amber Kaplan: Now you have unlocked the full potential of this property. Amber Kaplan: You can see that there's lots of lighting, Amber Kaplan: beautiful furniture for us to fully conceptualize that living room for you, Amber Kaplan: and adding some views, too, for those windows. Dan Smigrod: -Okay. Awesome. In this space, Dan Smigrod: this furniture looks somewhat, Dan Smigrod: would you just call that a traditional style? Amber Kaplan: -Contemporary, yeah. Dan Smigrod: -Contemporary? Are there other choices of styles of furniture? Amber Kaplan: -Yes. We have a full catalog to choose from. Amber Kaplan: If you'd like, I can even show you some of them now. Dan Smigrod: -Sure. Amber Kaplan: -Sure. Here we have lots of options. Amber Kaplan: This is an example of the catalog that you could certainly choose from. Amber Kaplan: We have some great contemporary options with some beautiful art pieces, Amber Kaplan: coloring to choose from. Amber Kaplan: This would be for a living room. Amber Kaplan: You have some bedroom options. Amber Kaplan: But really, the possibilities are endless. Amber Kaplan: Whatever we don't have, Amber Kaplan: if there's something that one of our clients has a creative vision, Amber Kaplan: we love those types of challenges and we're Amber Kaplan: more than happy to bring that into full fruition for them. Amber Kaplan: We have a really great design team that lives and breathes virtual staging, Amber Kaplan: so they're really great with that. Amber Kaplan: The client can be as hands-on or hands-off part of the process. Amber Kaplan: They can either go through this catalog here and Amber Kaplan: select the type of rooms they would stage Amber Kaplan: and the style and the specific furniture they want to use, Amber Kaplan: or they can just simply give us a top lift Restoration Hardware, Amber Kaplan: and we can run with it and really just bring it into a full picture for them. Amber Kaplan: We have contemporary I've gone through now, modern. Amber Kaplan: Restoration Hardware is a really great one. Amber Kaplan: I see this for a lot of our Brooklyn clients, Amber Kaplan: patio furniture to choose from. Amber Kaplan: We have modern bohos. Amber Kaplan: So a lot of really bright colors, Amber Kaplan: patterns, beautiful options here, very creative. Dan Smigrod: -Lots of options, I think, is the short answer there. Dan Smigrod: Either my client or myself as a photographer, Dan Smigrod: I can choose and specify that I would like Scandinavian, Dan Smigrod: or what if I have no idea? Dan Smigrod: I'm just not a designer. Dan Smigrod: I wouldn't even know if that house would be appropriate. Amber Kaplan: -Not a problem. Dan Smigrod: -To be Scandinavian or coastal. Dan Smigrod: Maybe I could tell you a little bit about who Dan Smigrod: the real estate agent thinks is the prospect for that house. Dan Smigrod: Would that be sufficient and perhaps Listing3D could then Dan Smigrod: go pick out furniture appropriate for that perhaps age group? Amber Kaplan: -Exactly right. Amber Kaplan: If you give us just an idea of what you're looking for, Amber Kaplan: or sometimes we'll go after the demographic for that specific area. Amber Kaplan: We have a team of experts, Amber Kaplan: like I said, that live and breathe virtual staging. Amber Kaplan: So they can really look at a property and Amber Kaplan: determine from there what would be the best style. Amber Kaplan: Or if you are in a specific area, Amber Kaplan: we can tell you what styles are most popular in that area. Dan Smigrod: -Okay. Awesome. Dan Smigrod: Could you take us back to where you began on the remodeling; construction? Dan Smigrod: Because if you maybe move the slider to the right, Dan Smigrod: I think what's fascinating here is this is at the drywall stage. Dan Smigrod: The walls are not even up. Dan Smigrod: So I think what I'm hearing is; even if you've done a Matterport scan, Dan Smigrod: it doesn't matter what stage that property is in. Dan Smigrod: So even if it was before the drywall. Amber Kaplan: -We can stage it. Amber Kaplan: That's exactly right. Amber Kaplan: Any type of property, Amber Kaplan: really at any types of stage, Amber Kaplan: at any stage or point that it's at, Amber Kaplan: we can certainly have you covered. Dan Smigrod: -I think what I'm hearing on Dan Smigrod: the first three examples that you've shared with us that had been Dan Smigrod: virtually staged by Listing3D is whether the space is empty, Dan Smigrod: whether it's totally cluttered, Dan Smigrod: or whether it's just at the beginning of a construction phase or pre-drywall, Dan Smigrod: drywall, it really doesn't matter. Dan Smigrod: It can be virtually staged. Dan Smigrod: What about a space that doesn't exist yet? Dan Smigrod: I think about a pre-construction and I go in and I'm talking to Dan Smigrod: a multi-family home property development and they say, Dan Smigrod: "Gee, yeah, we'd love to have you back for Matterport. Dan Smigrod: We have something that's coming that it'll be six months before we even break ground." Dan Smigrod: Is that something that Listing3D can help with? Amber Kaplan: -Absolutely. Amber Kaplan: We can work either off of the 2D floor plan or Amber Kaplan: if you have a simple rendering that we can work off of, Amber Kaplan: like spindle blueprint, Amber Kaplan: we can work off of those and we can make it completely conceptualized items. Amber Kaplan: Here's an example of a property that we have fully conceptualized again. Amber Kaplan: It does not look like this, the exterior, Amber Kaplan: and we have completely virtually staged it, Amber Kaplan: creating a complete rendering. Amber Kaplan: This now looks like a completely finished product. Amber Kaplan: We have realistic elements into that. Amber Kaplan: We have some reflections from the cars, some shadows. Amber Kaplan: It can look very realistic, Amber Kaplan: almost as if you're standing in front of the property. Amber Kaplan: This is really ideal Amber Kaplan: if you're looking for investors still Amber Kaplan: and you don't actually have a finished product to show them, Amber Kaplan: you can show them what you have in mind Amber Kaplan: and then they can work towards making that goal for you. Dan Smigrod: -You mentioned investors. Dan Smigrod: Incidentally, can we go inside this building? Amber Kaplan: -Not into this one, Amber Kaplan: but I can show you some that we are able to go into. Dan Smigrod: -Yeah. I'd love to go into a building. Dan Smigrod: I think in this example, Dan Smigrod: you mentioned fundraising for investors. Dan Smigrod: I can think of another use case would be pre-sales so that even before ground is broken, Dan Smigrod: that the process of actually selling or leasing a space can begin. Amber Kaplan: -Sure. I'm just going to unshare my screen just for one moment here, Amber Kaplan: if you wouldn't mind doing that for me. Amber Kaplan: I'm going to find it. I wasn't planning on going into this. Dan Smigrod: -Yes. Let me go ahead. Yeah, I've stopped your screen. Amber Kaplan: -But I can make it happen. Amber Kaplan: We can basically go into any type of property. Amber Kaplan: I'll show you a great example of where we took a 2D floor plan, Amber Kaplan: and we were able to create a complete rendering, a walking space. Amber Kaplan: It was definitely not done yet, Amber Kaplan: but we were able to show what it would look like when it is completely finished. Dan Smigrod: -I'd love to see that. Dan Smigrod: I think we've talked about two use cases for pre-construction: investment, pre-sales. Dan Smigrod: Are there other use cases that you have seen Dan Smigrod: clients use for a place that hasn't been built yet? Amber Kaplan: -Sure. Like that room that they're looking to add on to their property, Amber Kaplan: that would be a great example. Amber Kaplan: If it's somebody who's a homeowner and they're Amber Kaplan: looking to make an add on to their property and Amber Kaplan: they have an idea of what they're looking for and the dimensions they're looking for, Amber Kaplan: we can create that add on for them. Amber Kaplan: Actually, this is an example of that. Amber Kaplan: This is a unit that they were looking to completely restyle. Amber Kaplan: They gave us a floor plan and that's really all we really had to work from. Amber Kaplan: From there, we were able to create walkable space. Amber Kaplan: You can see we have a full kitchen completely done, Amber Kaplan: beautiful views from the window. Amber Kaplan: We've added artwork, Amber Kaplan: and then again those realistic elements that make it feel like you're almost walking Amber Kaplan: through the space with reflections from the mirror and the TV. Amber Kaplan: It creates the feeling of really being there. Amber Kaplan: This will certainly help them to virtually Amber Kaplan: realize what the finished products will look like. Dan Smigrod: -Okay. Awesome. If the space doesn't exist yet, Dan Smigrod: what is it that Listing3D needs in order to actually begin a project like that? Amber Kaplan: -Usually, a 2D floor plan is needed. Amber Kaplan: But I have seen people get Amber Kaplan: some rough dimensions and then we've been Amber Kaplan: able to even create something off of that. Amber Kaplan: Again, this goes back to my design team. Amber Kaplan: We have some skilled experts on our team who are happy to accept on challenges. Amber Kaplan: Even if it's a little bit outside of the lines, Amber Kaplan: we love those types of challenges and we love to take them on Amber Kaplan: and really just bring your creative visions into fruition. Dan Smigrod: -Terrific. Dan Smigrod: I would imagine ... I do recall visiting with the property management company, Dan Smigrod: and I thought we were going to talk about community A, Dan Smigrod: which was just finishing up, Dan Smigrod: which we were going to do Matterport scans of. Dan Smigrod: But they asked the question, Dan Smigrod: this goes back many years, Dan Smigrod: so I didn't have a solution at that time. Dan Smigrod: But what they said was, Dan Smigrod: "We're going to break ground soon, Dan Smigrod: so we would like you to come back to scan that space." Dan Smigrod: But I'm going to guess that that property developer, property manager, Dan Smigrod: actually had CAD files from the architect of what they were going to go build, Dan Smigrod: either a Revit file, Dan Smigrod: a SketchUp file, or some other CAD file. Dan Smigrod: Can Listing3D work from CAD files? Amber Kaplan: -Yes, that would not be a problem. Dan Smigrod: -Awesome. Really, as a photographer, Dan Smigrod: even if I don't understand what's SketchUp or Revit Dan Smigrod: or .rvt or .skp file is or a CAD or AutoCAD file, Dan Smigrod: all I need to know is that the answer as the photographer is, "Yes, Dan Smigrod: we can help you. Dan Smigrod: Just have your architect put their CAD file in a Dropbox, Dan Smigrod: and we can take it from there." Amber Kaplan: -Exactly. That's right. Dan Smigrod: -Okay. Awesome. Before we actually dive into this, Dan Smigrod: what I would like to do is later in the show talk about Dan Smigrod: selling listings faster and for more money with virtual staging about win Dan Smigrod: more and bigger premium listings more often to Dan Smigrod: really talk about the why of virtual staging. Dan Smigrod: But before we do that, Dan Smigrod: I really would like to dive in really for Matterport Service Providers: Dan Smigrod: How to Make Money Offering Virtual Staging, Remodeling, Dan Smigrod: Decluttering of Matterport Tours and 2D Photography as well by Dan Smigrod: partnering with Listing3D to offer Dan Smigrod: virtual staging of Matterport tours and of two-dimensional photography. Dan Smigrod: Can you tell us what is the Listing3D Virtual Staging Club? Dan Smigrod: That's how I'm going to make money. Dan Smigrod: So what is it that I get when I join the Club? Dan Smigrod: I understand it's free to join. Amber Kaplan: -Well, it is. Amber Kaplan: Yeah, it's free to join and then really all you're paying for Amber Kaplan: is just the actual images or the panoramas that you'd like to stage. Amber Kaplan: The way that you're able to make money is because we have fixed Amber Kaplan: pricing and then you're able to set your pricing with your clients. Amber Kaplan: Really, you can start setting that margin profit pretty high for yourselves. Amber Kaplan: Our pricing is very affordable, Amber Kaplan: so it's definitely easy to make a profit off of it, Amber Kaplan: offering to your clients with a slight markup. Dan Smigrod: -For sake of simplicity, Dan Smigrod: I think we're just going to send our viewers to go see the pricing, Dan Smigrod: excuse me, at partnership.3Dvirtualstaging.club Dan Smigrod: That's partnership.3Dvirtualstaging.club Dan Smigrod: That Listing3D website will make sense as we talk through this. Dan Smigrod: But your pricing is there. Dan Smigrod: I guess my takeaway just looking at your pricing, it's super-simple. Dan Smigrod: It's based on per panorama, Dan Smigrod: based on a 360 pano. Dan Smigrod: If you want 1, 2, 5, 10, 30, 50 360s, Dan Smigrod: you can do the math and it's relatively straightforward. Amber Kaplan: -Exactly, yeah. It's fixed pricing, affordable pricing. Amber Kaplan: What they can do is we offer them a white-label, Amber Kaplan: either widget or website. Amber Kaplan: They can either send their clients to place the orders Amber Kaplan: and decide what type of option works best for them, Amber Kaplan: which rooms they'd like to have done, Amber Kaplan: what job type, whether it's restoration, Amber Kaplan: remodeling, decluttering, and then selecting your style. Amber Kaplan: I showed you we have lots of styles. Dan Smigrod: -Well, you went a little bit fast for me. Let me understand. Dan Smigrod: I'm a photographer, Dan Smigrod: I have a WordPress website. Dan Smigrod: What is it you got for me? Dan Smigrod: You said white-label, but I'm WordPress. Dan Smigrod: What does that mean? What happens? Amber Kaplan: -We offer a white-label widget. Amber Kaplan: Basically, it's a code that you can enter into your own website. Amber Kaplan: It allows your clients to be able to order our services Amber Kaplan: but from your website. Amber Kaplan: It has none of our branding or logo on it. Amber Kaplan: Its recognition goes entirely to you. Amber Kaplan: Basically, it allows your clients to go in there Amber Kaplan: and select your services, Amber Kaplan: and then you'll have the fixed pricing. Dan Smigrod: -Amber, could you show us the photographer website? Amber Kaplan: -Oh, yeah, absolutely. Dan Smigrod: -The white-label. Amber Kaplan: -Here's an example of what the white-label website would look like. Amber Kaplan: Again, we provide you a widget, you can always add this to your own site. Dan Smigrod: -Could you open the Help menu Dan Smigrod: so we can just make that go away. Amber Kaplan: -That is useful though to their own clients, Amber Kaplan: so they can see how to navigate through it. Dan Smigrod: -Absolutely, but I just wanted to see that it was there. Amber Kaplan: -We go over all the services with them, Amber Kaplan: so they can certainly pick which service works best for them. Amber Kaplan: Then at the bottom, you'll have your own fixed pricing right here. Amber Kaplan: Again, you can mark it up to really increase your profit margin as well. Amber Kaplan: Then from here, Amber Kaplan: we have the Get Started button. Amber Kaplan: You're just going to go ahead and click "Get Started". Amber Kaplan: From there, you can then select your rooms, Amber Kaplan: and then your service type, whether it's decluttering. Dan Smigrod: -I'll ask you some follow-up questions there. Dan Smigrod: I think I'll just want to point out for our viewers, Dan Smigrod: if you want to come back to this page, photographer.3Dvirtualstaging.club Amber Kaplan: -It's a great example of what it could look like. Amber Kaplan: Of course, there would be their name and not photographer. Dan Smigrod: -Yes. Let's see. Dan Smigrod: I think we can divide this two ways. Dan Smigrod: The first membership benefit of the Listing3D Virtual Staging Club Dan Smigrod: is you have your choice of Dan Smigrod: either a single property website that's created with the photographer's Dan Smigrod: branding, logo, business name. Amber Kaplan: -Right. It's a turn-key solution. Dan Smigrod: -If I am with WordPress, Dan Smigrod: I can get a widget that I can import into WordPress Dan Smigrod: so that it becomes, let's say, virtualstaging.mywebsitename.com Dan Smigrod: It's just a sub-domain on my website. Amber Kaplan: -Exactly. With their branding and everything. Dan Smigrod: -If I don't have a WordPress website, Dan Smigrod: then Listing3D will create a single property website that has Dan Smigrod: a sub-domain of the photographer's business, Dan Smigrod: photographersbusinessname.3Dvirtualstaging.club Amber Kaplan: -That's right. Yeah, and it's a free service. Amber Kaplan: Again, all that you're ever paying for Amber Kaplan: is just the actual panoramas or whatever you're ordering. Amber Kaplan: That's a free site that we offer. Amber Kaplan: It's one of the benefits of signing up with us definitely. Dan Smigrod: -You did mention white-label. Dan Smigrod: I think I want to emphasize this for photographers. Dan Smigrod: The reason the site is named Dan Smigrod: 3Dvirtualstaging.club is if you call up just that site without the sub-domain, Dan Smigrod: they'll be a Matterport tour there, Dan Smigrod: that's generic, that doesn't have anyone's name on it. Dan Smigrod: It's a generic white-label name Dan Smigrod: 3Dvirtualstaging.club that only will display Dan Smigrod: a Matterport tour if a client was trying to figure out anything about that site. Dan Smigrod: It's not going to reveal Listing3D. Amber Kaplan: -No. All recognition goes to the photographer. Amber Kaplan: We don't want to steal any of the spotlight. Amber Kaplan: We just want to offer an Add On service for them to add on for their client. Dan Smigrod: -Okay. That's the first free membership benefit Dan Smigrod: of the Listing3D Virtual Staging Club. Amber Kaplan: -Yeah. Dan Smigrod: -What are some of the other membership benefits? Amber Kaplan: -We offer a free marketing tools. Amber Kaplan: So that can minimize your time spent selling your services. Dan Smigrod: -What would be an example of a marketing tool that's free? Amber Kaplan: -Sure. Instead of them having to advertise their own service, Amber Kaplan: if they'd like, we offer lots of tools for them: Amber Kaplan: flyers, sites, things just to drive more traffic. Amber Kaplan: It's just another service for them to add to their portfolio. Amber Kaplan: We also can do editing and touch-ups. Amber Kaplan: If they need any help along the way, Amber Kaplan: we have a dedicated support team. Amber Kaplan: Again, Listing3D's design team is really a team of experts. Amber Kaplan: They're particularly skilled in virtual staging. Amber Kaplan: They live and breathe it, Amber Kaplan: but it can really help minimize time spent on their own projects. Amber Kaplan: If a photographer needs help or anything that they need really, Amber Kaplan: we have a support team to back them up. Dan Smigrod: -None of these tools say Listing3D, Dan Smigrod: they're all white-labeled for the photographer? Amber Kaplan: -Exactly. No recognitions to us at all. Amber Kaplan: We're just here to back them up Amber Kaplan: and help them along the way. Amber Kaplan: Since it is such new cutting-edge technology, Amber Kaplan: we like to help them along the way Amber Kaplan: and just know that they have the support in us. Amber Kaplan: Of course, we offer free Matterport examples that you alluded to already. Amber Kaplan: Those are examples that have nothing related to Listing3D on them. Amber Kaplan: There's no recognition there again, Amber Kaplan: and it's just something that they can show to their clients. Dan Smigrod: -In addition to getting the Matterport tours that show the after Dan Smigrod: of decluttering or for an empty house or for construction site, Dan Smigrod: or even for a space that doesn't exist yet, Dan Smigrod: you can also get these Matterport tours to use, Dan Smigrod: for example, for social media. Amber Kaplan: Exactly. Then I mentioned that white-labeling services. Amber Kaplan: But really, there's a lot of benefits to joining in on with us. Amber Kaplan: The biggest one of course though is that this is a high-margin Add On service. Amber Kaplan: It really allows them to set their own pricing in a way that does not Amber Kaplan: give any recognition to us and allows them to be at the forefront. Amber Kaplan: Really just using their talent with our technology Amber Kaplan: and giving the recognition where it deserves to be, which is with them. Dan Smigrod: -Okay. Amber Kaplan: -Lots of benefits there. Dan Smigrod: -Are there other Listing3D membership benefits? Amber Kaplan: -Those are the ones that I have highlighted for today. Amber Kaplan: But that's a lot right there. Amber Kaplan: Be able to have a support team backing you up along the way. Amber Kaplan: Free white-labeling to be able to have widgets added to Amber Kaplan: your own personal website or have a website created for you. Amber Kaplan: Then those marketing tools I mentioned Amber Kaplan: and just having a design team of experts. Amber Kaplan: You had mentioned somebody that maybe they have Amber Kaplan: a property and they're not really sure what direction to go with it, Amber Kaplan: but they know what these virtual staging. Amber Kaplan: We're here to help along the way and just make sure that it comes into fruition. Dan Smigrod: -It is free to join. Dan Smigrod: Could you take us to the site to show us where we actually join? Amber Kaplan: -Yeah, absolutely. Dan Smigrod: -Amber is going to partnership.3dvirtualstaging.club Dan Smigrod: That's the website right there. Dan Smigrod: To join the Listing3D Virtual Staging Club, Dan Smigrod: I just fill this out. That's it? Amber Kaplan: -That's really as easy it is. Amber Kaplan: You just go ahead and populate the appropriate fields here, Amber Kaplan: and then welcome to the team. Amber Kaplan: You now have a support team to back you up, Amber Kaplan: and you can start representing yourself to be that Amber Kaplan: cutting-edge tech savvy photographer Amber Kaplan: to really differentiate yourself from the competition. Dan Smigrod: -Awesome. I'm geeky, Dan Smigrod: but I'm just not technical. Dan Smigrod: I've had my site set up as a WordPress site. Dan Smigrod: But you were talking about a widget and I could Dan Smigrod: import it and I could create a sub-domain on my website. Dan Smigrod: That's actually a foreign language to me. Dan Smigrod: Is that something Listing3D can help us with? Amber Kaplan: -Absolutely. Amber Kaplan: Really just to break it down a little bit, Amber Kaplan: we provide you a code and it's like Amber Kaplan: an embed code for you to be able to put it onto your own website. Amber Kaplan: But we're always there to help you along the way. Amber Kaplan: Again, all you have to do is just give us a call or shoot us an email, Amber Kaplan: and you'll have a support team right there to help you Amber Kaplan: along the way and resolve any type of hiccups Amber Kaplan: that might come up or learning curves that might happen. We're happy to help. Dan Smigrod: -Awesome. I get my white-label Dan Smigrod: Listing3D sub-domain setup on my website, Dan Smigrod: there was a button at the bottom of that page. Dan Smigrod: The example you're giving was photographer, I believe, Dan Smigrod: photographer.3Dvirtualstaging.club, is that right? Amber Kaplan: -Mm-hmm. Dan Smigrod: -At the very bottom was a button to begin the ordering process, Dan Smigrod: and I noticed that was disabled. Dan Smigrod: That would obviously be live for the participating photographers. Dan Smigrod: What's the ordering process like? Amber Kaplan: Really easy and very quick. Amber Kaplan: Really, all they have to do is either the photographer themselves can Amber Kaplan: order or they can have their clients order from the white-label site. Amber Kaplan: They just click on that "Get Started" button. Amber Kaplan: From there, it's just selecting the rooms and then the job type, Amber Kaplan: whether it's restoration, remodeling, Amber Kaplan: decluttering, whatever it is you're looking for. Amber Kaplan: Then selecting one of our many styles. Amber Kaplan: Then just how many you'd like really. Amber Kaplan: It's really that easy. Amber Kaplan: It's just those four questions, and then we're able to get started on it. Amber Kaplan: Really quick turnaround, too, with our delivery. Dan Smigrod: -Okay. I do have follow-up questions. Amber Kaplan: -Yeah. Dan Smigrod: -Excuse me. Dan Smigrod: I'm interested in the living room, Dan Smigrod: the master bedroom, and the entrance of the house. Dan Smigrod: The pricing is based on the number of panoramas. Dan Smigrod: How do I know... --- (Continued below ...) |
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| (Continued from above...) --- Dan Smigrod: Do I need to go back to my Matterport tour? Dan Smigrod: Do I need to count the "hockey pucks" in the bottom of my tour, those little circles? Dan Smigrod: How do we know how many 360s are in the living room, for example? Amber Kaplan: -Sure. Well, there's countless... Amber Kaplan: That's why you're able to get that 360 walking through the tour effects. Amber Kaplan: But really, you can select as many panoramas as you'd like. Amber Kaplan: For example, that living room you're mentioning, Amber Kaplan: maybe you just want a full panorama 360 from the corner of the room facing the window. Amber Kaplan: Each "dot" that you have in that 3D tour, Amber Kaplan: there would be a series of panoramas taken from each one of those steps. Amber Kaplan: You could order maybe 2 to 3 for each room, depending on the size, of course, Amber Kaplan: and depending on what angles you want them from. But it's entirely up to you. Dan Smigrod: -Let me break it down. Let's say I have six in the living room. Dan Smigrod: I need to know that before I place my order. Dan Smigrod: I need to know how many are in the living room. Amber Kaplan: -If you are selecting the panorama, Amber Kaplan: yes, then you would want to choose how many the panoramas you'd like. Amber Kaplan: But you could always just order one or two from one angle of the room. Amber Kaplan: You don't have to order six for each one of these walks into the room, Amber Kaplan: each one of the steps. Dan Smigrod: -Okay. I would specify that I would like the living room, Dan Smigrod: but I just want three done in the living room. Amber Kaplan: -Exactly. It's entirely up to you. Dan Smigrod: -Excuse me, you mentioned that one of the things to check the box is, Dan Smigrod: is the space empty? Dan Smigrod: Does the space need decluttering? Dan Smigrod: Does the space need remodeling? Dan Smigrod: I guess I could imagine or let me ask, Dan Smigrod: "why do you need to know what the space is?" Amber Kaplan: -Sure. It is because of the work involved. Amber Kaplan: For an empty space, Amber Kaplan: it takes a little less time for us to be able to virtually stage that Amber Kaplan: because we're not removing anything in order for us to add our furniture. Dan Smigrod: -The pricing is going to be different, Dan Smigrod: whether it's an empty space, Dan Smigrod: a space that needs to be decluttered, Dan Smigrod: or a space that needs to be remodeled. Amber Kaplan: -That's exactly right. Amber Kaplan: It's because of the hours involved within each one of those jobs. Amber Kaplan: It would take considerably more time to take Amber Kaplan: a 2D floor plan and then create a complete 3D rendering Amber Kaplan: than it would be to be able to have a scan of Amber Kaplan: a space and then be able to populate furniture. Dan Smigrod: -Or maybe the space, it doesn't yet exist. Dan Smigrod: It's pre-construction. Yet a different price. Amber Kaplan: -Exactly. Dan Smigrod: Does the shopping cart calculate so I know how much money I'm about to spend? Dan Smigrod: It's full disclosure. Dan Smigrod: I know that I'm ordering 10 360s among Dan Smigrod: the three rooms to be virtually staged Dan Smigrod: in a cluttered space and here's how much it is. Amber Kaplan: -That's right. Our pricing is completely transparent and affordable. Amber Kaplan: So you're able to see exactly how much your deposit would be. Amber Kaplan: Then from there, it's up to you Amber Kaplan: what the markup will be with your own clients and we'll cover it from that end. Dan Smigrod: -Could you take us back to the photographer page for a moment? Dan Smigrod: -Yeah, of course. Dan Smigrod: -I think there was a place where it says your pricing? Amber Kaplan: -That's exactly right. Amber Kaplan: We'll have our own pricing worked up for you. Amber Kaplan: Then from your end, Amber Kaplan: this would be your white-label website or your widget, wherever you have it. Dan Smigrod: -Let me ask you, if you could, Amber. Dan Smigrod: Go back to the top and let's just scroll down slowly so we can Dan Smigrod: just get a big picture of this website that's created for me. Amber Kaplan: -Absolutely. So you have your Amber Kaplan: branding and everything right here in the left-hand corner. Amber Kaplan: Then you can simply click any of these tabs to go to Amber Kaplan: that specific options: pricing, services, benefits. Dan Smigrod: -On the Contact tab, Dan Smigrod: that's going to Contact me, not Listing3D. Amber Kaplan: -Exactly. That's right. Amber Kaplan: Everything is completely geared to the photographer, Amber Kaplan: no recognition here at all to Listing3D. It's all about you. Amber Kaplan: Then if you just scroll down, Amber Kaplan: we have a great example here of a 3D tour for them to walk through. Amber Kaplan: Again, you saw in the beginning that there's a mouse at the beginning Amber Kaplan: that shows you how to manipulate that floor and walk through it. Amber Kaplan: If there is a learning curve, Amber Kaplan: we address that right on. Amber Kaplan: Then here's some of the styles we have available, Amber Kaplan: and then each one of our services. Amber Kaplan: So lots and lots of options for your clients. Amber Kaplan: Really this is just going to represent them to be Amber Kaplan: an expert in the field, that they're tech-savvy. Dan Smigrod: -Super-simple. There are four different things you can order: Dan Smigrod: empty space, decluttered space, Dan Smigrod: remodeling/construction, excuse me, and new development like pre-construction. Amber Kaplan: -That's right. It's all right there at the very bottom. Amber Kaplan: They have plenty of examples Amber Kaplan: they can click on and then explore those 3D tours, Amber Kaplan: and then when they scroll down, they have pricing. Dan Smigrod: -Okay. Let's just go down a little bit for pricing, Dan Smigrod: if you could pause there for a second. Dan Smigrod: If this is my pricing per 360 or per 2D image, Dan Smigrod: because I mentioned there's four different kinds of things, Dan Smigrod: but there's really two kinds of media. Dan Smigrod: There's either the Matterport tour that can be virtually staged or the photos. Amber Kaplan: -That's right. Dan Smigrod: -Does the calculator in the shopping cart use my pricing or Listing3D pricing? Amber Kaplan: Well, when your clients are ordering from your white-label site, Amber Kaplan: then it's going to be your pricing because it's the fee you're charging them. Amber Kaplan: But when you're placing an order with us, Amber Kaplan: it's going to be the deposit that's owed Amber Kaplan: is still the pricing that sticks, that's our pricing. Amber Kaplan: To your clients and when they're placing their order, Amber Kaplan: it's going to show what their total fee is. Amber Kaplan: But when you place an order with us, Amber Kaplan: it'll show you your total fee with us. Amber Kaplan: It won't show what the photographer is paying; Amber Kaplan: it's only showing to your clients the fixed pricing that you decided on. Dan Smigrod: -Okay. It's my pricing as a photographer. Dan Smigrod: That's what the shopping cart total is going to be. Dan Smigrod: If the client is placing an order, Dan Smigrod: do they place an order and pay the full amount? Dan Smigrod: Do they pay a deposit? Dan Smigrod: Is nothing due? How is that handled? Amber Kaplan: -Well, that would be handled between the photographer and their client, that payment. Amber Kaplan: The only payment that we would expect is the payment from the photographer themselves. Amber Kaplan: Again, that would be the fixed pricing. Dan Smigrod: -But I'm still a little bit confused. Dan Smigrod: If I said to my client Jane, "Hey, Jane. Dan Smigrod: Just go to our website, click on the link, Dan Smigrod: virtual staging, and you can order the virtual staging of the Matterport tour yourself." Dan Smigrod: I'm comfortable as a photographer doing that. Dan Smigrod: Jane, she's the kind of person that just would like to place the order herself. Dan Smigrod: Is she going to be asked to pay anything? Amber Kaplan: -Yes. That's the pricing that you worked out with your clients. Amber Kaplan: So it would be the pricing that is right here. Dan Smigrod: -Is she paying a deposit? Amber Kaplan: -She's paying the photographer what the pricing is that they agreed on. Amber Kaplan: Yes. Then the deposit for the actual services Amber Kaplan: that we provide is paid by the photographer themselves. Amber Kaplan: That's the fixed pricing. Dan Smigrod: -I'm sorry, I'm still confused. Dan Smigrod: Let's just say that the order using my pricing is $1,000. Dan Smigrod: Let's just say that the price that Listing3D was charging me was half, Dan Smigrod: was $500 for that size order, whatever it was. Dan Smigrod: Jane sees that the shopping cart is $1,000. Dan Smigrod: That's based on my price. Dan Smigrod: When she completes the order, Dan Smigrod: does she pay $500? Amber Kaplan: -She'll pay the full $1,000 to you. Amber Kaplan: The $500 deposit would be paid to us Amber Kaplan: but by the photographer themselves. Amber Kaplan: The simpler terms. Dan Smigrod: -She pays $1,000. Amber Kaplan: -Right. Or whatever the pricing is that you've fixed on, yes. Dan Smigrod: -Whatever the pricing is, she pays the full price. Amber Kaplan: -But the deposit of the original fixed pricing Amber Kaplan: that we provide only to the Matterport Service Provider, Amber Kaplan: that's going to be paid to Listing3D. Amber Kaplan: That's the deposit. Dan Smigrod: -I'm sorry, I'm still confused. Dan Smigrod: If I'm a photographer and I choose, Dan Smigrod: I say, "Well, I don't want Jane to even look at the site." Dan Smigrod: I just want to say because Jane trusts me and she is Dan Smigrod: super-successful and she doesn't have time to spend two seconds on this. Dan Smigrod: Jane says, "Take care of the staging for me," and I say, "Great, Jane. Dan Smigrod: $1,000 sound okay and I can do Dan Smigrod: three rooms with that or whatever it is," and she says, "Yes." Dan Smigrod: Okay. Now I'm going to go place the order in behalf of Jane, Dan Smigrod: but I'm going to use the same website that I would have sent Jane, correct? Amber Kaplan: -No, you would want to pay through us. Amber Kaplan: Really, this white-label site is something that you can offer to Amber Kaplan: your clients and that way that it has your fixed pricing instead of ours. Amber Kaplan: But we have the site that we run before, Amber Kaplan: which is this one right here, Amber Kaplan: your partner website where you sign off. Amber Kaplan: This is where you have your fixed pricing, Amber Kaplan: so that would be your deposit. Dan Smigrod: -I don't use the same site that I would send Jane to? Amber Kaplan: -That would be recommended if you are going to have your client place their own order. Amber Kaplan: But if you're going to place an order for them, Amber Kaplan: then you can just pay the deposit, which is with us. Dan Smigrod: -But where do I place that order? I'm sorry. Dan Smigrod: I'm confused. Do I place it on the same exact website? Amber Kaplan: -Well, you can if you would like to. Amber Kaplan: But really, that's just going to have your increased pricing. Amber Kaplan: Really, the purpose of the white-label website Amber Kaplan: is for you to offer that to your clients Amber Kaplan: and be able to have them pay and see Amber Kaplan: your pricing and be able to select your services from there. Amber Kaplan: But the fixed pricing is still owed to us. Dan Smigrod: -Okay. You're going to accept the full payment. Dan Smigrod: If the client is ordering off of my website, Dan Smigrod: then Listing3D is going to accept full payment. Dan Smigrod: Let's say the order was $1,000 using my pricing. Dan Smigrod: Jane goes to my sub-domain, virtualstaging.mywebsitename.com. Dan Smigrod: She picks out living room, Dan Smigrod: master bedroom, foyer, the entrance of the house, Dan Smigrod: and she picked out how many 360s she wanted. Dan Smigrod: She got the price to $1,000. Dan Smigrod: She's now ready to pay. Amber Kaplan: -She would pay the $1,000 to the photographer, Amber Kaplan: and the photographer would have paid the deposit to us, Amber Kaplan: which is the fixed pricing. Amber Kaplan: If we want to use it for an example $500 for the deposit, Amber Kaplan: which that's not our fixed pricing here. Amber Kaplan: Fixed pricing I would think would be less than that. Amber Kaplan: But whatever the fixed pricing is would be due to us, Amber Kaplan: and that would be to start their work. Amber Kaplan: Then whatever their market is, Amber Kaplan: is the price that their client would then pay them. Amber Kaplan: We don't handle that side of the payment. Amber Kaplan: That's handled by the photographer and not us. Dan Smigrod: -Jane doesn't complete the order. Dan Smigrod: Is there a shopping cart or no shopping cart? Amber Kaplan: -Do you mean she doesn't place the order online? Dan Smigrod: -I'm sorry, but I'm still confused. Dan Smigrod: Did Jane complete the order on my website using your shopping cart? Amber Kaplan: -She can place an order using the white-label website, yes. Dan Smigrod: -She doesn't put any money down. Dan Smigrod: The money is paid... Dan Smigrod: Listing3D will send me an email that says, Dan Smigrod: "Dan, Jane place an order. Dan Smigrod: It's for this much money. Dan Smigrod: You now need to pay Listing3D this amount and collect this amount from Jane." Amber Kaplan: -That's right. The deposit would be paid to Listing3D, Amber Kaplan: but Jane would pay the photographer the profit margin. Dan Smigrod: -Okay. Forgive me. Dan Smigrod: I'm a little bit confused. Dan Smigrod: So let me just repeat it and see if I understand correctly. Amber Kaplan: -Yeah. Sure. Dan Smigrod: -Let's just assume that Jane goes to my website. Dan Smigrod: She goes to place an order. Dan Smigrod: When she places an order, Dan Smigrod: she selected the living room, Dan Smigrod: the master bedroom, the entrance of the house. Dan Smigrod: She indicated that the space was empty. Dan Smigrod: It's now done a calculation for how many Dan Smigrod: 360s times that particular rate. Dan Smigrod: Let's say it came out to $1,000 with my pricing. Dan Smigrod: Jane places an order through my website, Dan Smigrod: which is a white-label run by Listing3D. Dan Smigrod: She doesn't remit any money. Dan Smigrod: At that point, Dan Smigrod: when that order is received by Listing3D, Dan Smigrod: an email is sent to me as the photographer, Dan Smigrod: "Good news. Jane just bought for 123 Main Street this virtual staging, Dan Smigrod: and the price she paid was $1,000." Dan Smigrod: Just for the sake of discussion, Dan Smigrod: let's say I had marked it up twice, Dan Smigrod: so I now owe Listing3D $500. Dan Smigrod: My responsibility is to pay the $500 to Listing3D, Dan Smigrod: my cost, in order for the order to actually be initiated. Dan Smigrod: Then it's up to me to collect the $1,000 from Jane. Amber Kaplan: -That's right. Payment with their own client would be handled by them. Dan Smigrod: -Then it's my choice about whether I want to take Dan Smigrod: a deposit from Jane or have her pay in full or deliver it Dan Smigrod: and then collect my money. Dan Smigrod: That's totally up to me of what my terms are with my clients. Dan Smigrod: Meaning, I may have a client, Dan Smigrod: where I would never spend $1 unless they pay it upfront. Dan Smigrod: Or I may have a client where I would never ask them to Dan Smigrod: pay $1 until I've totally delivered and they're totally happy. Amber Kaplan: -Exactly right. Amber Kaplan: That's another benefit, too, of using our services is that, Amber Kaplan: well, we don't change your business model at all. Amber Kaplan: We're just adding a service, Amber Kaplan: and then it's your processes and your business model stays the same. Amber Kaplan: That would go down to payment as well. Dan Smigrod: -Now the project's been delivered, Dan Smigrod: but Jane is not quite happy. What happens? Amber Kaplan: -You can certainly reach out to our design team and we're Amber Kaplan: happy to correct anything for you, of course. Amber Kaplan: As mentioned, we want to make sure that whatever creative vision that Amber Kaplan: you had in mind is completely conceptualized. Amber Kaplan: So if that means that we need to Amber Kaplan: hit the mark in a certain area and in a different angle, Amber Kaplan: we're happy to address that with you. Dan Smigrod: -I figured that you want to make us Dan Smigrod: happy because Listing3D is Dan Smigrod: interested in the long-term relationship with the photographer. Amber Kaplan: -Exactly right. Amber Kaplan: We're here to help and we're not looking to add any additional headaches, Amber Kaplan: so we hope that we're going to get it right every time. Amber Kaplan: But if there is a specific thing that we need to improve on, Amber Kaplan: we're always happy to Amber Kaplan: and we'll always work with you to make sure we have Amber Kaplan: your goals and your creative vision at the heart. Dan Smigrod: -I make the payment and you begin the order. Dan Smigrod: Do I need to do anything with my Matterport tour in order for you to work on it? Amber Kaplan: -No. We're able to work from any Matterport tour. Amber Kaplan: All you have to do is just provide the scan to us, Amber Kaplan: and we can work from that. Dan Smigrod: -I could imagine I need to transfer the tour to Listing3D for you to work on it. Dan Smigrod: Then once you're done working on it, Dan Smigrod: you deliver it back to me. Amber Kaplan: -Right. It's on this site here. Amber Kaplan: Well, basically, it's during your onboarding process. Amber Kaplan: I'll go ahead and I'll share my screen with you. Amber Kaplan: But it's this page right here. Amber Kaplan: But once you click ''Join'', you become part of the Club. Amber Kaplan: With that, we work out certain things for you. Amber Kaplan: One of the things would be we would address during your onboarding, Amber Kaplan: what your pricing would be like so you can make sure Amber Kaplan: your site is accurate with your pricing. Amber Kaplan: Then we certainly would touch on things like that, too. Amber Kaplan: We want to make sure that we understand you as a client so we can make sure that Amber Kaplan: your white-label widget or site is exactly what you're looking for. Dan Smigrod: -Okay. You sign up at partnership.3Dvirtualstaging.club Dan Smigrod: There's no cost to join. Dan Smigrod: Then you can begin a onboarding process to decide on what pricing. Dan Smigrod: Here's what listing 3D charges. Dan Smigrod: What pricing would you like to charge? Dan Smigrod: Some markets that may be double, Dan Smigrod: and some markets that may be triple, Dan Smigrod: and some markets that may be 50%. Dan Smigrod: It's really dependent on the photographer and it's Dan Smigrod: totally up to the photographer to set pricing. Amber Kaplan: -That's right. Amber Kaplan: Then from there, we get their contact information and their logo Amber Kaplan: to really make sure that the page is there Amber Kaplan: and just to give it to them and give them that full control. Dan Smigrod: -Okay. I was able earlier in the week Dan Smigrod: to talk to two of your colleagues, Gregory and Branden. Dan Smigrod: I'm pretty sure the process because I think Dan Smigrod: Matterport Service Providers would really care about this, Dan Smigrod: is that we're going to transfer the Matterport model Dan Smigrod: to Listing3D so that the model can be virtually staged. Dan Smigrod: Once it's virtually staged, Dan Smigrod: then it will be transferred back to the photographer. Dan Smigrod: I'm pretty sure that that's the step and that'll be really important for Dan Smigrod: the Matterport Service Providers to know Dan Smigrod: there is a little step involved in doing that. Dan Smigrod: It is super-easy to transfer a model. Dan Smigrod: If you don't know how to do that, Dan Smigrod: go to the We Get Around Network Forum: WGANForum.com Dan Smigrod: Type in the search box "transfer model", Dan Smigrod: and there's a step-by-step guide to do that. Dan Smigrod: I would imagine, Amber, Dan Smigrod: that you all have standard operating procedures, Dan Smigrod: etc., that will explain to the photographer step-by-step Dan Smigrod: here's how the back-end actually works. Amber Kaplan: -Exactly right, yes. Support team will help them along the way. Dan Smigrod: -Before we move on, Dan Smigrod: was there anything else about either benefits of the Club or how Dan Smigrod: the buying of a virtually staged tour works? Amber Kaplan: -I did want to allude just staging in Amber Kaplan: general is extremely beneficial to their clients. Amber Kaplan: This is going to be a really great way for them to be able to Amber Kaplan: set themselves apart from their competitors and add Amber Kaplan: a really valuable service to their clients that's going to allow Amber Kaplan: them to sell their listings quicker and at a higher price. Amber Kaplan: If you'd like, I even have some really great stats on that. Amber Kaplan: I'd be happy to share them with you. Dan Smigrod: -I think this is actually a good time. Dan Smigrod: I'm going to switch my hat. Dan Smigrod: Imagine that I'm a real estate agent, Dan Smigrod: and imagine that you have a house to sell. Dan Smigrod: You're talking to three different agents about selling your house, Dan Smigrod: that happens to be empty because you've already moved away. Dan Smigrod: I did mention at the top of the show about sell the listing faster for more money. Dan Smigrod: Did I just make that up or does virtual staging do that? Dan Smigrod: I want to pitch you to list your house for sale with me. Dan Smigrod: What is it that I'm going to say to you about, Dan Smigrod: perhaps unlike other agents, Dan Smigrod: we're going to virtually stage your house. Dan Smigrod: Is it going to sell faster? Dan Smigrod: Is it going to sell for more money? Amber Kaplan: -Yeah. Actually, the financial benefits of staging have been clear since the 1970s. Amber Kaplan: This is really cool story. Amber Kaplan: Barb Schwarz, she actually found that Amber Kaplan: arranging her homes like they were sets on a Broadway stage, Amber Kaplan: not only made their house sell more, Amber Kaplan: but made them more popular homes and houses. Amber Kaplan: But she also found that they sold a lot faster. Amber Kaplan: Now this is the norm. Amber Kaplan: If you're not staging, Amber Kaplan: you're really not hitting that real estate industry standard. Amber Kaplan: That's really what it comes down to is with the rise of Amber Kaplan: home improvement TV shows and digital listings, Amber Kaplan: it's actually become more of an expectation rather than Amber Kaplan: a want for prospective buyers to offer staging. Amber Kaplan: To be able to offer virtual staging is Amber Kaplan: a really great way to represent yourself to be cutting edge. Amber Kaplan: I did promise you some stats. Amber Kaplan: Forbes Magazine, I love to quote Amber Kaplan: them because they always come out with some really great reports. Amber Kaplan: They mentioned that it could be extremely impactful for prospective buyers to sell Amber Kaplan: their stage properties 87% faster than non-staged properties. Amber Kaplan: So really high number right there. Amber Kaplan: Coldwell Banker, they align with that thinking. Amber Kaplan: They say actually that non-staged properties that they actually sit on the market Amber Kaplan: doubled the time than staged properties. Amber Kaplan: The numbers really speak for themselves there. Amber Kaplan: When it comes to pricing, Amber Kaplan: there are some really great stats on that, too. Amber Kaplan: But basically, you want to utilize virtual staging to Amber Kaplan: allow buyers to truly visualize themselves in the property. Amber Kaplan: If you have a property that has a lot of clutter Amber Kaplan: or just really personalized for the previous buyer, Amber Kaplan: it's hard for that person to imagine themselves living in that property. Amber Kaplan: Nobody wants to feel like they're living in somebody else's home. Amber Kaplan: That's a big reason of why they do sell faster. Amber Kaplan: Then the pricing, Coldwell Banker reported that staged homes on average sell for Amber Kaplan: like 6% more above the asking price and about 17% of seller Amber Kaplan: agents claim that because of staging, their dollar value increase by about 10%. Amber Kaplan: That's a pretty large number when you're looking at selling a home, Amber Kaplan: 10% is a pretty high number and a high profit. Amber Kaplan: By adding a staging to your client's business plan, Amber Kaplan: this will really help increase not just their profit margin, Amber Kaplan: but with our set-your-own-price marketing, and profit margin there, Amber Kaplan: and Add On service, Amber Kaplan: you're really able to increase your profit as well. Dan Smigrod: -Let me see if I can break this down a little bit. Dan Smigrod: As the real estate agent trying to Dan Smigrod: win your listing about you letting me list your house for sale, Dan Smigrod: there really are statistics regarding Dan Smigrod: getting more money for your house and doing it faster. Dan Smigrod: Even in this market that is super-fewer days on market, Dan Smigrod: virtual staging should help sell your house faster for the most money. Amber Kaplan: -Exactly right. Yeah. Amber Kaplan: It allows them to increase their profit margin and sell it quicker. Amber Kaplan: Then by adding this service to your clients, Amber Kaplan: you're allowing yourself to do the same. Dan Smigrod: -As a photographer, Dan Smigrod: is there a white-label one-sheet Dan Smigrod: that I can give to my real estate agent clients Dan Smigrod: so they know the pitch to the homeowner as a way to differentiate themselves? Dan Smigrod: If they're pitching to win your business Dan Smigrod: and the other agents don't offer to virtually stage but I do, Dan Smigrod: is there a white-label Listing3D one-sheet Dan Smigrod: or will there be that has these statistics? Amber Kaplan: -We can certainly create something like that for you, Amber Kaplan: but I would say the best way to represent yourself to Amber Kaplan: be a tech savvy photographer and just to Amber Kaplan: show that you are different from your competition is by Amber Kaplan: sharing that white-label widget or website. Amber Kaplan: Because it does have all the benefits for you right there, Amber Kaplan: statistics there to back it up. Amber Kaplan: That's definitely something that you'll want to share with Amber Kaplan: your clients and the way that it looks, too, Amber Kaplan: it differently represents yourself to be Amber Kaplan: tech savvy just by the appearance of the site alone. Dan Smigrod: -Yeah. I think there actually were some talking points there Dan Smigrod: about statistics and maybe what we could ask you do, Amber, Dan Smigrod: it's July 29, 2021; perhaps in the next 30 days or so, Dan Smigrod: is maybe write a post in the We Get Around Network Forum Dan Smigrod: that summarizes some of these statistics Dan Smigrod: to help photographers make the case with their clients Dan Smigrod: about why virtual staging will help them win listings. Dan Smigrod: The reason I mentioned this, Amber, Dan Smigrod: because there's so many discussions in We Get Around Network Forum, Dan Smigrod: where the real estate agent will say to the photographer Dan Smigrod: "the house is going to sell anyway." Dan Smigrod: "I don't need Matterport, Dan Smigrod: let alone virtual staging. Dan Smigrod: Houses are selling so fast. Dan Smigrod: I just don't need it." Dan Smigrod: But at the same time, Dan Smigrod: that same agent will say, Dan Smigrod: "I'm having difficulty getting listings. Dan Smigrod: There are half as many listings today across the United States than there was pre-COVID." Dan Smigrod: I guess part of what I would say to our audience, Dan Smigrod: Matterport Service Providers, is to say Dan Smigrod: you really want to position this conversation with your client about winning Dan Smigrod: more and bigger premium listings Dan Smigrod: because the agent is not thinking about, Dan Smigrod: "Oh, that's coming out of my pocket. Dan Smigrod: I already got the listing, Dan Smigrod: and every dollar I spend is going to come out of my pocket. Dan Smigrod: Every dollar I spend on marketing, Dan Smigrod: every dollar I spend on Matterport, on virtual staging, Dan Smigrod: it's just coming out of my commission." Dan Smigrod: If you can shift the conversation about winning more listings, Dan Smigrod: about winning bigger listings, Dan Smigrod: about repeating this process more, Dan Smigrod: then I suspect this positioning of win more and bigger premium listings more often Dan Smigrod: by using virtual staging as a differentiator, Dan Smigrod: with the perspective homeowner to list their house, Dan Smigrod: that that's going to make a bigger difference in actually getting the sale. Dan Smigrod: Obviously, that is win-win for everybody. Dan Smigrod: The homeowner gets more money, Dan Smigrod: sells the house faster, Dan Smigrod: probably with less stress because there's fewer people coming through the house, Dan Smigrod: people making decisions sight unseen by looking at virtual tours. Dan Smigrod: So that's good for the homeowner, Dan Smigrod: that's great for the real estate agent because they actually got the listing, Dan Smigrod: and obviously that's good for the photographer because they got to do Matterport Dan Smigrod: and the virtual staging and photos, Dan Smigrod: and maybe aerial and floor plans, Dan Smigrod: some painted rocks and whatever else the photographer can think of. Dan Smigrod: I do want to spend -- Dan Smigrod: just before we finish up, Dan Smigrod: is just spend a moment on Add Ons. Dan Smigrod: I want to just share a couple of thoughts. Dan Smigrod: You might have some on this topic as well. Dan Smigrod: I always think about photographers as being so busy going and shooting a space, Dan Smigrod: then going off and shooting the next space, Dan Smigrod: and going and shooting the next space. Dan Smigrod: The piece that a photographer may be missing; is ask yourself the question, Dan Smigrod: "Okay. You have the space, Dan Smigrod: you've already shot it. Dan Smigrod: What else can you do with it to add value to your client? Dan Smigrod: Particularly, what has a high perceived value and actually has a high value, Dan Smigrod: but doesn't require much of your time or energy to actually do?" Dan Smigrod: I say that because I think it's possible to do the math to say, Dan Smigrod: "photographers, you could double your income, Dan Smigrod: or certainly you could double your revenue in a year Dan Smigrod: if all you did was charge for virtual staging Dan Smigrod: as much as you charge for Matterport or maybe charge even more for Dan Smigrod: virtual staging because it may have even that much more value when used with Matterport." Dan Smigrod: This whole concept of Add On Dan Smigrod: is you get to Add On to something that you've already Dan Smigrod: done that's now not time-consuming on the part of the photographer, Dan Smigrod: and it has high perceived value. Dan Smigrod: So you can actually charge a lot of money as long as you Dan Smigrod: positioned it with your potential client or clients Dan Smigrod: that you don't do the Matterport and Dan Smigrod: the virtual staging necessarily to sell the house because the house will sell anyway, Dan Smigrod: you do it to get the next listing. Dan Smigrod: So an Add On, like virtual staging, Dan Smigrod: could actually help the photographer double their income. Amber Kaplan: -Exactly right. Yeah. Amber Kaplan: Not only will it help them win more clients, Amber Kaplan: it helps their clients win more listings. Amber Kaplan: Then exactly what you're talking about, Amber Kaplan: this as an Add On service, Amber Kaplan: takes no extra legwork on their part. Amber Kaplan: [Listing3D does] all the heavy lifting and they get all the recognition. Amber Kaplan: Really it's a win-win-win-win. Dan Smigrod: -A win for Listing3D. Amber Kaplan: -Yeah. Sure. Dan Smigrod: -Amber, just one last question. Dan Smigrod: Is there something that I haven't asked you about Listing3D Dan Smigrod: in this show: How to Make Money Offering Virtual Staging, Dan Smigrod: Remodeling, Decluttering of Matterport Tours and 2D Images that we should talk about? Amber Kaplan: -I'll say that we're constantly innovating. Amber Kaplan: We're constantly adding new exciting services for our clients. Amber Kaplan: I would definitely recommend taking a look at our Listing3D LinkedIn page. Amber Kaplan: It's a really great way for you to just stay alert on some Amber Kaplan: of the new, exciting things that we're working on. Amber Kaplan: Yeah, just really expressing that if you have a creative vision, Amber Kaplan: if you have something you're excited about and you'd like some help with it, Amber Kaplan: we definitely are here to help you along the way. Amber Kaplan: We just live and breathe real estate marketing, Amber Kaplan: and we just love virtual reality and making those things come into fruition. Dan Smigrod: -Awesome. I'm going to give two more websites. Dan Smigrod: First, join the Listing3D Virtual Staging Club. Dan Smigrod: It's totally free to join. Dan Smigrod: You get all these great marketing tools at no charge, Dan Smigrod: totally white-labeled to you. Dan Smigrod: Simply go to partnership.3Dvirtualstaging.club Dan Smigrod: Let me say that again, partnership.3Dvirtualstaging.club Dan Smigrod: Join the Listing3D Virtual Staging Club. Dan Smigrod: Just fill out four things to write down, Dan Smigrod: and a member of the Listing3D team will reach out to you. Dan Smigrod: Then second, if you want to see the example of a photographer's website, Dan Smigrod: go to photographer.3Dvirtualstaging.club Dan Smigrod: Amber, thank you so much for being on the show today. Amber Kaplan: -Thank you, Dan. It was a real pleasure. Dan Smigrod: -Awesome. We've been visiting with Amber Kaplan. Dan Smigrod: Amber is the Relations Success Manager for New York City-based Listing3D. Dan Smigrod: For Amber and myself, Dan Smigrod, Dan Smigrod: Founder of the We Get Around Network Forum, Dan Smigrod: you've been listening to WGAN-TV Live at 5. |
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| Video: 3DAPARTMENT [Listing3D] Partners with Matterport to Provide 3D Virtual Tours and Virtual Staging of Apartments | Video courtesy of Matterport YouTube Channel | 29 March 2022 Speakers 1. 3DApartment CEO and Founder Gregory Ardbelava 2. 3DApartment Director of Sales Amber Kaplan Note: Listing3D is a division of 3DApartment Transcript [00:00:02] Gregory Ardbelava: -The idea for www.3dapartment.com came from dealing with the personal challenges of renting an apartment. We asked ourselves, wouldn't it be cool to be able to search for an apartment and browse extra furniture, art pieces, and fit in the space to find the perfect design scheme? [00:00:18] Amber Kaplan: -In this day and age, over 90 percent of buyers begin their home searches online. Virtual staging allows us to showcase the property's full potential, allowing buyers to easily visualize their own furniture in a space, making virtual staging a really powerful marketing tool. [00:00:39] Gregory Ardbelava: -On a property management side, you can actually increase net operating income by decreasing your vacancy loss years ahead. Let's say you captured all of your units, now next year, you could just can't put it on the market 30 days ahead and line up all the applications. [00:00:57] Amber Kaplan: -Virtual staging is significantly more affordable than traditional home staging. Our clients can avoid the hassle of moving, the scratching of floors and walls and those very costly furniture rentals. [00:01:12] Gregory Ardbelava: -We believe that all properties will be managed digitally in the future and now through www.3dapartment.com and Matterport, we can deliver better visual listening experience. |
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