Vacasa Sees 10% increase in rental conversion using Matterport Tours15239
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 WGAN ForumFounder & WGAN-TV Podcast Host Atlanta, Georgia |
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 Matterport Case Study | Vacasa Boosts Vacation Rental Bookings and Improves Guest Services with Matterport Results ✓ Improved differentiation among its properties and from competition ✓ Listings with Matterport 3D tour browsed 3x longer ✓ 10 percent increase in rental conversion ✓ More tailored guest services ✓ Reduced marketing costs Almost 90 percent of Vacasa property listings feature Matterport. And, the results speak for themselves: “We see close to a 10 percent increase in rental conversion on units where the Matterport 3D showcase has been used,” [Caleb Donegan, Vice President of Digital Marketing] says. “Guests also spend three times as long looking at those homes.” Since adopting Matterport in 2015, Vacasa has digitized over 64 million square feet of vacation home rentals. Vacasa is North America’s leading vacation rental management platform, caring for more than 30,000 vacation homes throughout North America, Belize, and Costa Rica. Source: Matterport Case Study |
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| Hi Dan, With that scans numbers since 2015 that's some meaningful data. Just checked out their site MP integration and IMO is awful. Still pretty focused on flat photos leaving the tour access limited to a pretty small/dull button. Wonder what this stats would be with an iframe integration with animated tour modality, so that not a single user would miss. |
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WGAN Forum Founder & WGAN-TV Podcast Host Atlanta, Georgia |
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| Video: How Vacasa uses Matterport to manage and promote vacation rentals | Video courtesy of Matterport YouTube Channel | 21 July 2021 @3rantz This video speaks to Vacasa's plans to continue with Matterport. Thanks for pointing that out: Quote: Originally Posted by @3rantz Dan Transcript (Matterport Video above) [00:00:05] Caleb Donegan: Vacasa is North America's top vacation rental Management Platform. [00:00:09] Caleb Donegan: We operate in over 400 of the most sought-after vacation destinations. [00:00:14] Caleb Donegan: North America, Belize, Costa Rica and really [00:00:17] Caleb Donegan: just bring exceptional vacation experiences to our guests. [00:00:20] Caleb Donegan: Vacation is a huge investment and we want to ensure that guests [00:00:23] Caleb Donegan: had all the data, and as much information as we could possibly provide. [00:00:27] Caleb Donegan: Still photography can only get them so far and with Matterport they can [00:00:31] Caleb Donegan: understand exactly what they are booking and then start planning their trip accordingly. [00:00:35] Caleb Donegan: Matterport makes it possible by showcasing the layout and the details, [00:00:39] Caleb Donegan: the entire property inside and out. [00:00:42] Caleb Donegan: So guests feel more familiar with the property [00:00:44] Caleb Donegan: prior to booking and even as they're planning a trip, [00:00:47] Caleb Donegan: another challenge that Matterport helped us solve [00:00:50] Caleb Donegan: was actually servicing guests while they are in our homes. [00:00:53] Caleb Donegan: Our Cx agents are able to see the home [00:00:55] Caleb Donegan: and when the guest is referencing something within the home, [00:00:58] Caleb Donegan: we can better understand what it is the referencing to really [00:01:01] Caleb Donegan: troubleshoot whatever issue the guest is having. Today, [00:01:04] Caleb Donegan: 89% of costs of property listings on Vacasa.com feature a Matterport digital twin. [00:01:11] Caleb Donegan: We have seen nearly three times the average session duration [00:01:14] Caleb Donegan: on homes that have the Matterport 3D Showcase. [00:01:18] Caleb Donegan: We also see nearly an 8% increase in guest [00:01:21] Caleb Donegan: NPS on reservations where the guest viewed Matterport before booking the home. [00:01:27] Caleb Donegan: I'm actually very excited to continue to see Matterport, [00:01:30] Caleb Donegan: invest in their technology. [00:01:31] Caleb Donegan: I think from here, it gets even more interesting. |
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