WGAN-TV Podcast: Imagining the Future for 3D Tour Technology for Real Estate Photographers with Dr. Kelley Cours Anderson (@kcoursa), Researcher at Texas Tech University (and incoming Assistant Professor of Marketing at College of Charleston effective August 2021). | Wednesday, 28 April 2021


Dr. Kelley Cours Anderson, Researcher at Texas Tech University (and incoming Assistant Professor of Marketing at College of Charleston effective August 2021)

WGAN-TV Podcast: 100-WGAN-TV: Imagining the Future for 3D Tour Technology for Real Estate Photographers

Hi All,

What's the Future for 3D Tour technology for Real Estate Photographers?

Watch WGAN-TV Podcast: Imagining the Future for 3D Tour Technology for Real Estate Photographers [first aired live Wednesday, April 28, 2021] with Dr. Kelley Cours Anderson (@kcoursa), Researcher at Texas Tech University (and incoming Assistant Professor of Marketing at College of Charleston effective 14 May 2021).

WGAN-TV Podcast: Imagining the Future: 3D Tour Technology for RE Photogs

► Imagination is a driving force in market development, growth, and market futures.
► Methodology: Qualitative, Socio-historical analysis. Including a historical review of Silicon Valley, starting from the early 1900’s and a historical review of over 8 years in the development of a 3D/VR-tour technology.
► The Silicon Valley’s techno-culture provides guidance for market futures, such as 3D tour tech, but also constrains the future market.
► While developers use their imagination to launch this market, the photography customer (including those first experiencing as an end-consumer) are pivotal in expanding this media into multiple markets beyond developers’ expectations.
Possible Futures:
➨ Positive: wider legitimacy, targeted marketing, convenience
➨ Negative: (tensions) – photographer customers’ creative rights and end-consumers’ privacy rights
► Ethical growth and potential legitimacy is possible through external imagination.

What is the future for 3D Tour Technology for Real Estate Photographers?

Find out on this WGAN-TV Podcast.

Plus, we discuss:

✓ why the data captured matters (and why it may be more valuable than the 3D tour)
✓ does innovation come from "Silicon Valley" or photographers or elsewhere (and why)
✓ the tension/constraint of who owns the 3D tour
✓ verticals such as museums, insurance and mortgage documentation
✓ tips for 3D Tour photographers such as diversify your portfolio (and why)

It's fun to hear about the future given that many of us are focused on today, tomorrow or next week.

By the way, Dr. Kelley Cours Anderson was previously my guest on WGAN-TV Live at 5:

✓ Transcript: WGAN-TV Virtual Tour Super-Heroes at Your Service

Got a follow-up question for Dr. Kelley Cours Anderson (@kcoursa)? Post it here.

And, thanks to @kcoursa for participating in another WGAN-TV Live at 5 show.

Best,

Dan

P.S. It's likely that you are familiar with Dr. Kelley Cours Anderson. Her research is often quoted by Matterport regarding homes with virtual tours sell faster and at a higher price.

✓ Matterport Blog (February 25, 2020) With 3D Tours, properties sell up to 31% faster and at a higher price

Listings with a Matterport 3D tour statistic examples include:

- Sold 20% faster (less days on market)
- For 4.8% more (higher sale price)