Redfin: 43% of homes spent a week or less on the market

Media Release
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New Listings Fall 17%, Home Prices Rise 15%
Redfin reports a record 43% of homes spent a week or less on the market

SEATTLE, Feb. 26, 2021 /PRNewswire/ -- (NASDAQ: RDFN) — The median home sale price increased 15% year over year to $321,250, according to a new report from Redfin (redfin.com), the technology-powered real estate brokerage.

Below are other key housing market takeaways for more than 400 U.S. metro areas during the 4-week period ending February 21 2021.

✓ Asking prices of newly listed homes hit a new all-time high of $343,961, up 11% from the same time a year ago.
✓ Pending home sales were up 18% year over year. During the single week ending February 21, pending sales were down 9% from two weeks prior. Over the same period in 2020, pending sales were up 7%. It's likely that last week's massive winter storm impacted housing market activity in many parts of the country.
✓ New listings of homes for sale were down 17% from a year earlier.
✓ Active listings (the number of homes listed for sale at any point during the period) fell 40% from 2020 to a new all-time low.
✓ 55% of homes that went under contract had an accepted offer within the first two weeks on the market, well above the 44% rate during the same period a year ago. This is another new all-time high for this measure since at least 2012 (as far back as Redfin's data for this measure goes). During the week ending February 21, 57% of homes sold in two weeks or less.
✓ 43% of homes that went under contract had an accepted offer within one week of hitting the market, up from 30% during the same period a year earlier. This is also an all-time high for this measure. During the week ending February 21, 44% sold in one week or less.
✓ The average sale-to-list price ratio, which measures how close homes are selling to their asking prices, increased slightly to 99.4%—1.6 percentage points higher than a year earlier and an all-time high. During the week ending February 21, the ratio shot up to 99.8%, also an all-time high.
✓ For the week ending February 21, the seasonally adjusted Redfin Homebuyer Demand Index—a measure of requests for home tours and other services from Redfin agents—was up 35% from the same period a year ago.
✓ Mortgage purchase applications decreased 12% week over week (seasonally adjusted) and were up 7% from a year earlier (unadjusted) during the week ending February 19. For the week ending February 25, 30-year mortgage rates increased to 2.97%, the highest level since August.

"The housing market is now like a Soviet-era supermarket, with most of the shelves empty," said Redfin CEO Glenn Kelman in remarks on Redfin's Q4 earnings call this week. "In the week leading up to this call, demand slackened for the first time in months, probably because of cross-country snowstorms. But prior to that, the stories we heard from our agents were harrowing, juicy and bizarre. Migrations are warping the space-time continuum of small-town economies. The affordability crisis that flowed like some huge, unspent electrical charge from San Francisco to Seattle to Portland to Denver and to Boise is now reaching virtually every town in North America, bringing dazzling prosperity but also new anxieties."

To view the full report, including charts and methodology, please visit: https://www.redfin.com/news/housing-market-update-polar-freeze/

About Redfin
Redfin (www.redfin.com) is a technology-powered residential real estate company, redefining real estate in the consumer's favor in a commission-driven industry. We do this by integrating every step of the home buying and selling process and pairing our own agents with our own technology, creating a service that is faster, better and costs less. We offer brokerage, iBuying, mortgage, and title services, and we also run the country's #1 nationwide brokerage website, offering a host of online tools to consumers, including the Redfin Estimate. We represent people buying and selling homes in over 95 markets in the United States and Canada. Since our launch in 2006, we have saved our customers nearly $1 billion and we've helped them buy or sell more than 310,000 homes worth more than $152 billion.

For more information or to contact a local Redfin real estate agent, visit www.redfin.com. To learn about housing market trends and download data, visit the Redfin Data Center. To be added to Redfin's press release distribution list, email press@redfin.com. To view Redfin's press center, click here.

Source: Redfin via PR Newswire

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	WGAN-TV Live at 5: 7 Reasons Real Estate Agents Buy Virtual Tours with REALTOR® Brandon Doyle (@DoyleRealtor) Brandon is Team Leader at Doyle Real Estate Team with RE/MAX Results in Maple, Grove, Minnesota. \| Thursday, 18 February 2021 Hi All, How do you handle the objection the house will sell anyway? REALTOR@ Brandon Doyle talks a lot about how to handle this objection in this WGAN-TV Live at 5 show: Transcript: WGAN-TV 74 Reasons Real Estate Agents Buy Virtual Tours Dan List: 74 Reasons Why Real Estate Agents Buy Virtual Tours by REALTOR® Brandon Doyle (@DoyleRealtor) Brandon is Team Leader at Doyle Real Estate Team with RE/MAX Results in Maple, Grove, Minnesota. From WGAN-TV Live at 5 on Thursday, 18 February 2021 (video above) 1. Differentiate the real estate agent (marketing yourself) 2. COVID: Fewer in person showing appointments available (due to social distancing) 3. Showcase properties 4. 1st showings are done online 5. Sell for more money 6. Sell faster 7. 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Consistent marketing for all listings. Prospective home sellers pick up on that! 23. Helps with repeat business 24. Helps with referral business 25. Streamlines the workflow to include a virtual tour in the same digital package for every listing 26. Helps with the heavy listing that the internet does to market a listing 27. Now I have a 24/7 Open House that gets syndicated to all the listing services 28. Virtual tours move the needle; easy to justify the cost 29. Invest in marketing the property; not the ego of the agent 30. Money spent on marketing the property is a good reflection on the agent’s brand 31. Win more listings 32. ½ of virtual tour investment is getting listings; ½ is marketing the property 33. Half our time is working on getting business. Virtual tours help generate more business. 34. Text this code to see the virtual tour. 35. Popcorn Effect: Sell one house in a neighborhood and more popup 36. Virtual tours are like an online digital resume. 37. 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Virtual Tours will help you achieve this. 69. While the house will sell anyway, not statistically for as much money with a virtual tour. 70. While the house will sell anyway, how does that reflect on your brand (versus agents using virtual tours)? 71. While the house will sell anyway, you may not get as many referrals from the home seller, had you WOWed them by getting the most offers sooner and for more money. 72. While the house will sell anyway, you are missing a key piece of your digital resume. 73. While the house will sell anyway, when you use virtual tours, you are making a digital marketing resume that says, “I am an agent that uses the best marketing possible to get the highest price possible.” 74. Virtual Tours help you avoid competing on price
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