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Eli JonesPricingReal Estate Photographer ProTrainingVideo

Video: Strategy for Pricing Residential Real Estate Photos & Virtual Tours13893

WGAN Forum
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WGAN-TV Podcast
Host
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WGAN-TV Real Estate Media Services and Pricing-#1603-How To Decide Pricing with Real Estate Photographer Pro Course Creator Eli Jones


Video: Strategy for Pricing Residential Real Estate Photos & Virtual Tours

Hi All,

In this WGAN-TV Short Story (#1603 above) Norman & Young Founder and Real Estate Photographer Pro course creator Eli Jones discusses:

What most photographers do wrong is, they start with the product they want to offer, and then try to price it to whatever makes sense for them. We start with the price agents want to pay, and then we figure out a workflow that we're profitable at, within that price. That's a huge thing. It's very important.

If you do that, right, you're way more likely to find success. You have to start with your clients. You can't start with what you arbitrarily, or someone else online tells you, you need to start with. All about what the price your clients want to pay is, and then you determine. It's up to you to build a workflow that makes it profitable within those numbers.

[Above is why Eli's company uses a Ricoh Theta Z1 to shoot Matterport: rather than a Matterport Pro2 3D Camera.]

Here is my entire WGAN-TV Live at 5 interview with Eli

Transcript: WGAN-TV MSPs: How to Price Matterport, Photos, Video and Drone

Special Offers for WGAN Community

1. Real Estate Photographer Pro Course by Eli Jones | Save 70 Percent with this We Get Around Network Affiliate Link. | Exclusive: get 12 months FREE of WGAN-TV Training Academy when you buy Real Estate Photographer Pro Course.
2. Receive 12 months free of WGAN-TV Training Academy when you buy Real Estate Photographer Pro Course by Eli Jones using the WGAN Affiliate Link above.

What strategy did you use to price your real estate photography and virtual tours?

Happy New Year,

Dan

Transcript (video above)

- Yeah. I think in your course, you talk about, perhaps a product-market fit, I think maybe--

- Yep. Yeah. Product market fit is the word we're all looking for in any industry. We want to make sure our product works with the market. And that looks like a number of things. Product market fit isn't just your product specifically, it's how your clients want your customer service to look, and if you're in the Los Angeles area, it's fine to charge $300.

But if you want to charge $300 in Los Angeles, and take great photos, there's a market. But if you want to charge $300 and take really great photos here, there's no market. People don't want to pay for that extra 5% in quality. And so, we're laser-focused on what our market needs.

And, of course, as we've expanded the students in other markets, we've added new things that we would do if we're in their area. So, that way we can serve everybody. But overall, it's a theme, you'll learn in the course is that, it's really important to know your market well. We teach you how to do that.

And we teach you how to serve your market well, based upon what they're actually asking for, not what the other photographers offer, not what someone on the Facebook group tells you should offer, what your clients actually want. Because if you offer something that your clients want, at a price they want, you have a business. And it's as simple as that, if you do it right.

- And that price that they want, it still works for you, it's probably, cause we have this discussion in the Forum all the time, about, are you an artist, are you a business person? And if you've come to the conclusion that you're a business person, you're likely going to say, "If I'm going to use Matterport, "then my workflow really needs to be a Ricoh Theta Z1, "because I need to be able to shoot fast, "with a relatively affordable camera solution. "And that's going to enable me to price at that $150".

- Yeah, yeah, That's such a good thing to talk about. What most photographers do wrong is, they start with the product they want to offer, and then try to price it to whatever makes sense for them. We start with the price agents want to pay, and then we figure out a workflow that we're profitable at, within that price. That's a huge thing. It's very important.

If you do that, right, you're way more likely to find success. You have to start with your clients. You can't start with what you arbitrarily, or someone else online tells you, you need to start with. All about what the price your clients want to pay is, and then you determine. It's up to you to build a workflow that makes it profitable within those numbers.
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WGAN Forum
Founder &
WGAN-TV Podcast
Host
Atlanta, Georgia
DanSmigrod private msg quote post Address this user
Hi All,

New! Lower Price for the WGAN Community (effective 9 February 2021).

Use this WGAN Affiliate Link for Real Estate Photographer Pro Course - with the coupon code - WEGETAROUND to get the course for $497 instead of $897; plus, the first 12 months of WGAN-TV Training Academy free!

Dan
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