Boston Globe (30 November 2020) Retailers try out augmented reality, a new dimension for online shopping

Hi All,

In light of the Matterport meets Augmented Reality powered by CAPTUR3D, this article was particularly interesting to me.

"Several companies based in Boston, or with outposts here, aim to change that. They’re creating three-dimensional stores you can explore, or ways to take a digitally crafted item like a rowing machine or countertop appliance and see how it might fit into your home, using your smartphone or a tablet," reports the Boston Globe.

"“For anyone shopping today, you’re not doing as much window shopping in a mall or browsing through the aisles of a store,” says Cosmo Kramer, the chief executive of Cambridge-based Bitreel. (Yes, that’s the name he was born with, not a “Seinfeld” tribute.) His startup sells software that can create 3-D digital stores and products that can be seen — and explored — on a desktop computer or mobile device," reports the Boston Globe.

"Boston-based Wayfair has been an early advocate of what is sometimes called “augmented reality” in retail — a way to blend virtual items you don’t yet own with the physical environment that you live in. Spokeswoman Susan Frechette says “tens of thousands of items” can be viewed that way on Wayfair’s mobile app, out of the site’s more than 18 million items," reports the Boston Globe.

"A June report from Forrester Research declared that augmented reality was finally “ready for prime time” and noted that Apple has found that consumers are 11 times more likely to buy furniture if they’ve had the chance to see it in their home environments first," reports the Boston Globe.

I encourage you to read the entire article.

Your thoughts?

Happy holidays,

Dan

@Tosolini

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