"55% of buyers would buy sight unseen with the right online content"

There is no question that great media makes a positive difference with today's real estate listings. All of us have seen a steady diet of listings that are not shown well because of crappy or no media. Does great media help bring more traffic and aid in closing deals faster and maybe get the seller closer to their asking price? Sure! The only data mentioned that is believable is the one point allegedly made by NAR, which was that 60% of buyers are under 55. That is where believability ends rather abruptly for me.

Even with the best media presentation, the percentages asserted are at best, wishful thinking. Unless these data came directly from NAR, whose surveys are based on the answers from no less than 1,000 Realtors, they are simply not believable, especially the one about selling for 9% higher.

On paying 9% higher, the buying public, including all of us, and their buyer agent would NEVER allow this to happen unless the property was priced under the market to start with as a lowball, c'mon designed to start a price war.

Many markets are still hot these days, but when a buyer pays substantially more than fair market value, you can be assured that there are multiple offers in hand and that there is a bidding war, not because the media was, OMG WOW! Then, unless the buyer is paying cash, they require financing, which requires bank approval based on a fair market appraisal. Yes, a buyer can pay more for a property if they wish, but only after they pony up out of pocket for the difference (or, the seller lowers price within the range of the appraisal), otherwise the bank will not approve the loan.

This is fact folks. The snake oil being peddled by Matterport is peddling isn't.

84	84 jericreson private msg quote post Address this user	plus 1 plus 1 plus 1 3
	Quote: Originally Posted by DanSmigrod Screen Grab: FloorPlanOnline Platform Inman (3 August 2020) Is it really possible to sell listings virtually? - 55% of buyers would buy sight unseen with the right online content "More people are online now than ever before. Plus, over 60% of buyers are under 55 years of age (per NAR) and they expect technology solutions to help them in their journey. Today’s browser wants to see not only photos online, but the whole house, including walkthrough tools, 2D/3D floor plans, videos, home data, and more," says the sponsored content. "The FloorPlanOnline tour also includes an exclusive 3D space designer tool that converts the boring 2D floor plan image into a clean canvas where buyers can drag and drop furniture to plan their move, virtually change flooring or wall colors to design their space, or even add or remove walls to see what that open concept might look like, all virtually. It’s similar to the floor plan tools you see on those home improvement TV shows, but for your listing," says the sponsored content. "We leverage our enterprise partnership with Matterport to create 3D digital twins of the home and to create accurate floor plans using either Matterport or 360 cameras and our own exclusive floor plan tool. You get 2D and 3D floor plans for print, the tour, and for interactive engagement through the lifecycle of ownership. Browsers can also take an automated walkthrough of the actual home in a few minutes, or manually explore any part of the home through a 360 degree point and click experience," says the sponsored content. Screen Grab: FloorPlanOnline Platform --- FloorPlanOnline Website Floorplanonline demo Here's a link to my latest blog, referencing, and linking the original source of this data - an article published in January 2020 by NAR in Realtor Magazine. https://refreshsouthcoast.com/blog/the-top-5-reasons-sellers-should-demand-360-3d-virtual-tours/ Feel free to link to, or reference my blog, if it helps the cause of communication!
	4 years ago	Post 6 • IP flag post

WGAN Forum Founder & WGAN-TV Podcast Host 31.2K Website Atlanta, Georgia Linked In Facebook Twitter YouTube TikTok Instragram Matterport Service Partner Google Street View Trusted Photographer Zillow Certified Photographer We Get Around Network Member	31.2K DanSmigrod private msg quote post Address this user	plus 1 plus 1 plus 1 6
	Screen Grab: FloorPlanOnline Platform Inman (3 August 2020) Is it really possible to sell listings virtually? - 55% of buyers would buy sight unseen with the right online content "More people are online now than ever before. Plus, over 60% of buyers are under 55 years of age (per NAR) and they expect technology solutions to help them in their journey. Today’s browser wants to see not only photos online, but the whole house, including walkthrough tools, 2D/3D floor plans, videos, home data, and more," says the sponsored content. "The FloorPlanOnline tour also includes an exclusive 3D space designer tool that converts the boring 2D floor plan image into a clean canvas where buyers can drag and drop furniture to plan their move, virtually change flooring or wall colors to design their space, or even add or remove walls to see what that open concept might look like, all virtually. It’s similar to the floor plan tools you see on those home improvement TV shows, but for your listing," says the sponsored content. "We leverage our enterprise partnership with Matterport to create 3D digital twins of the home and to create accurate floor plans using either Matterport or 360 cameras and our own exclusive floor plan tool. You get 2D and 3D floor plans for print, the tour, and for interactive engagement through the lifecycle of ownership. Browsers can also take an automated walkthrough of the actual home in a few minutes, or manually explore any part of the home through a 360 degree point and click experience," says the sponsored content. Screen Grab: FloorPlanOnline Platform --- FloorPlanOnline Website Floorplanonline demo
	4 years ago	Post 1 • IP flag post

Founder Nail Soup Media 2.87K Website Sarasota, Florida Linked In Facebook Twitter YouTube TikTok Instragram	2.87K GlennTremain private msg quote post Address this user	plus 1 plus 1 plus 1 3
	That was the stat I've been wishing for! Thanks Dan
	4 years ago	Post 2 • IP flag post

WGAN Forum Founder & WGAN-TV Podcast Host 31.2K Website Atlanta, Georgia Linked In Facebook Twitter YouTube TikTok Instragram Matterport Service Partner Google Street View Trusted Photographer Zillow Certified Photographer We Get Around Network Member	31.2K DanSmigrod private msg quote post Address this user	plus 1 plus 1 plus 1 3
	@GlennTremain This quote is from the vendor, FloorPlanOnline. Not sure the original source/study. If you do find, please share here. Best, Dan
	4 years ago	Post 3 • IP flag post

Founder Nail Soup Media 2.87K Website Sarasota, Florida Linked In Facebook Twitter YouTube TikTok Instragram	2.87K GlennTremain private msg quote post Address this user	plus 1 plus 1 plus 1 3
	@DanSmigrod in the article he puts; According to Matterport, listings with 3D tours get results: They sell 20% faster and close with up to a 9% higher sales price (so it pays for our services). 92% of buyers would be more likely to buy the home. 55% of buyers would buy a property sight unseen.
	4 years ago	Post 4 • IP flag post

843	843 bryanhscott private msg quote post Address this user	plus 1 plus 1 plus 1 3
	There is no question that great media makes a positive difference with today's real estate listings. All of us have seen a steady diet of listings that are not shown well because of crappy or no media. Does great media help bring more traffic and aid in closing deals faster and maybe get the seller closer to their asking price? Sure! The only data mentioned that is believable is the one point allegedly made by NAR, which was that 60% of buyers are under 55. That is where believability ends rather abruptly for me. Even with the best media presentation, the percentages asserted are at best, wishful thinking. Unless these data came directly from NAR, whose surveys are based on the answers from no less than 1,000 Realtors, they are simply not believable, especially the one about selling for 9% higher. On paying 9% higher, the buying public, including all of us, and their buyer agent would NEVER allow this to happen unless the property was priced under the market to start with as a lowball, c'mon designed to start a price war. Many markets are still hot these days, but when a buyer pays substantially more than fair market value, you can be assured that there are multiple offers in hand and that there is a bidding war, not because the media was, OMG WOW! Then, unless the buyer is paying cash, they require financing, which requires bank approval based on a fair market appraisal. Yes, a buyer can pay more for a property if they wish, but only after they pony up out of pocket for the difference (or, the seller lowers price within the range of the appraisal), otherwise the bank will not approve the loan. This is fact folks. The snake oil being peddled by Matterport is peddling isn't.
	4 years ago	Post 5 • IP flag post

"55% of buyers would buy sight unseen with the right online content"12724