Inman (27 July 2020) How I sold an $18 million condo in 2 weeks with VR - One agent’s approach to leveraging virtual reality and 3D tours to move listings

"Empowered with this technology, we held an onsite party in 2017 to promote the Dancing Bear penthouse while it was still under construction. Without any mechanical or electrical systems installed, and only minimal furnishings, we set up viewing experiences in which prospects could try on a set of VR goggles and see the home fully finished; they could pick up a non-existent apple from the table, or pour themselves a glass of virtual champagne. It was a great way for our guests to not only see the home, but to actually live in it, and of the nearly 60 people who tried on the goggles, more than 90 percent told us it was their first time using VR," reports Inman.

"As is so often the case in Aspen, the buyer who approached us once the penthouse was complete was from out of town, and as a result of the shelter-in-place orders in effect for most of the Spring 2020 season, there was no way for them to visit the property in person. Once more, virtual technology came to the rescue, though this time, it was a Matterport 3D tour," reports Inman.

Best,

Dan

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