GSV19 The Future of Visuals10173
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 WGAN ForumFounder & WGAN-TV Podcast Host Atlanta, Georgia |
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| The Future of Visuals Day 2 -- Anna Dickson Visual Lead Visual Strategy for Google Products 15 Years in the Image Industry (Photo director at WSJ, Rolling Stone, Huffington Post) Larissa Pujol Policy |
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WGAN Forum Founder & WGAN-TV Podcast Host Atlanta, Georgia |
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| Mobile has transformed the way users interact with visual content worldwide. People are creating visual content on more visual platforms (Tik Tok, Instagram, Snap, Airbnb, Yelp) than ever before.) And visuals help us to understand the world around us more more clearing. |
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WGAN Forum Founder & WGAN-TV Podcast Host Atlanta, Georgia |
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| ✓ 81% of educated people skim online ✓ 8 second average amount of time before a person gets distracted ✓ 20 percent is all that people remember from reading text without visuals Source: WebDam.com |
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WGAN Forum Founder & WGAN-TV Podcast Host Atlanta, Georgia |
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| Our brain comprehends visual content at a much higher rate than text. --- Create - devices to create visuals Understand - machine learning (a dog in a photo) Experience - create great experiences (how to get people excited) The Products Anna's team works with ... x21 Search x5 Assistant x11 Geo x7 Shopping x12 Travel x6 Lens & ML |
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WGAN Forum Founder & WGAN-TV Podcast Host Atlanta, Georgia |
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| Understanding Content As we launch new products that require imagery, we are spend time understanding their content needs. -- Travel - relevant and high quality |
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WGAN Forum Founder & WGAN-TV Podcast Host Atlanta, Georgia |
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| Content Gaps and Image Needs Through our work, we ca start to see where we're missing image content for a specific product need. Our team works with others to acquire this content, or, if necessary, we will create relevant imagery. -- Work with local photography companies. -- Museum - missing 41 percent Religious Locations - 5.9 percent missing Park 8.8 percent missing |
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WGAN Forum Founder & WGAN-TV Podcast Host Atlanta, Georgia |
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| Content Gaps and Image Needs (typically flat photography needed) Google shoots or outsources -- Do you show internal or external images? Visual Inspiration - where the visual world goes from here? --- Google Lens |
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