GSV19: Projects That Pay: Generating Revenue from GSV Content Creation10172
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 WGAN ForumFounder & WGAN-TV Podcast Host Atlanta, Georgia |
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| Day 2: Breakout Session - Google Street View Summit -- Via: Miles Partnership -- Sven Tresp Street View Special Collects Steve Clark Miles Partnership 80+ Destinations in our support program 52,243 Business and POI audited an analyszed 226 million views -- |
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WGAN Forum Founder & WGAN-TV Podcast Host Atlanta, Georgia |
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| Session Object: Explore ways to sell more Street View content -- Identifying Prospects Expanding Offerings Communicating Value This event is the single greatest opportunity you'll have this year to interact with your peers. Photo sphere & Virtual content driving/walking/etc/ "blue line" content |
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WGAN Forum Founder & WGAN-TV Podcast Host Atlanta, Georgia |
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| Identifying Prospects - thinking more broadly about what kinds of clients we can approach -- restaurants retail store specialty shops salons spas accommodations attractions museums tour companys --- Corporate Brands - local, regional, national or multinational corporate brands with ties to a community, technlogy -- Example GB Glace - ice cream company with operations in Glen, Sweeden -- Cool check it out. |
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WGAN Forum Founder & WGAN-TV Podcast Host Atlanta, Georgia |
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| Trade Associations professional trade associations restaurants & lodging, retailers, dentists, doctors, mechanics, body shops, anybody with a set of storefronts. -- Cooperative or group projects - sanctions discounts before you are a member --- Community Organizations Neighborhood, associations, chambers of commerce, small business development centers, some destination marketing organizations -- |
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WGAN Forum Founder & WGAN-TV Podcast Host Atlanta, Georgia |
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| Government Deptments/ministries national down to local levels, including parks, economic development, tax assessors, emergency services and aid organizations. |
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WGAN Forum Founder & WGAN-TV Podcast Host Atlanta, Georgia |
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| District Council using Google Street View to evaluate Buildings potentially at risk of crumbing. -- using street view to audit neighborhood "health" or insurance risk. -- How a Google Street View image of your house determines insurance risks. --example offerings - packaging, bundling and partnering -- Florida "red tide" project - 5 country cooperative grant with the state of Florida - 36 days of shooting, driving, walking, hiking and biking -- Image audit GMB Audits Education Reporting -- Audit of traditional 360 and blue line imagery in each country, looking for opportunities to improve what's shown. Audit existing "old" or inaccrurate Street View |
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WGAN Forum Founder & WGAN-TV Podcast Host Atlanta, Georgia |
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| audit finds weird stuff - Look at business profile for each business. Google My Business cards - are they up-to-date |
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WGAN Forum Founder & WGAN-TV Podcast Host Atlanta, Georgia |
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| 60 acre resort property Image Audit GMB Audit -- Communicating Value - big gab between the people that create the content and the people that buy the content. Remind them about the size of the audience - over 1 billion google maps users new integration of street view into the maps app makes accurate, quality street view even more important. - Smaller DMO -- |
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WGAN Forum Founder & WGAN-TV Podcast Host Atlanta, Georgia |
DanSmigrod private msg quote post Address this user | |
| two-thirds Looked for local business information on maps sites/apps Local business/store hours Up-to-date profiles are 2.7x more likely to be considered reputable 70 percent more likely to acctract location visits 50 percent more likely to lead to a purchase |
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WGAN Forum Founder & WGAN-TV Podcast Host Atlanta, Georgia |
DanSmigrod private msg quote post Address this user | |
| Discovery - adding Businesses, addresses and places that are not on maps. Accuracy Wayfinding - improve navigation Experience - planing the experience Investigation - road conditions, safety evaluations, infrastructure, planning |
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TakedaSan private msg quote post Address this user | |
| @DanSmigrod Great topic: GSV19: Projects That Pay: Generating Revenue from GSV Content Creation. |
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mori private msg quote post Address this user | |
| Hope they share some marketing material and up-to-date studies. | ||
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