"Virtual Site Tours: Should They Be Your Next Marketing Move?"10167
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bryanhscott private msg quote post Address this user | |
| This was the title of an article I just read by ApartmentJet, an entity owned by Expedia. The article is focused on multi-unit complex owners and managers. The article may be found by clicking this link: ✓ Virtual Site Tours: Should They Be Your Next Marketing Move? There are some interesting and noteworthy points about the value of 3D/360, which could be worthy text additions to our marketing, but also further down, links to 2 large providers of services that directly compete with us. InsideMaps.com, in particular, offers a fairly sophisticated app + processing services to create tours out of info provided by an owner, manager, or service provider. Their website leaves a number of unanswered questions, but the finished product examples are not bad at all. |
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Jwbuckl private msg quote post Address this user | |
@bryanhscott Thank you for sharing this piece. At Matterport, we have had reports of 3D immersive tours creating tremendous measurable value for apartment owners. Apartment.com reported these results below we included in a recent webinar which covered ROI stats in various industries. I am posting these in hopes these may come in handy. |
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johnwheatley private msg quote post Address this user | |
| I wonder if pre-move-in / post-move-out scans would help resolve security deposit/damage charge disputes for landlords with favorable ROI. We could charge less because the use case does not need a bunch of fancy post-scan production work. Just scan it and store it until it's needed. Thoughts? | ||
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bryanhscott private msg quote post Address this user | |
| @johnwheatley No question they would add value and payback, simply based on the issues caught between the move-in and move-out that are by-and-large not captured or documented as well as they should be. Also helps a great deal if the tenant takes the landlord to court because part or all of the damage deposit was retained by the LL as a result. Problem is same with property managers as with real estate agents though - only the upper few percent will spend the money, however, as we know, both property sellers and landlords can purchase these in case the real estate agent or the PM will not include in their listing packages. That said, maybe the marketing, which is focused on agents & landlords can offer that option can connect us directly with their client. Or, in the alternative, we can pull up all new listings (for sale and for rent), then market directly to the owner from county records? |
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johnwheatley private msg quote post Address this user | |
| @bryanschott - No doubt there is value in the scans for landlords (or maybe the value is in there for tennants, too, who feel they are being ripped off). But the question is, what is that value worth? Is it worth enough two buy two scans. Or, maybe the second scan is not needed if there is no dispute. Anyway, not all leases will end in dispute, and some of the scans will show that the tenant is in the right. On the other hand, one scan could save the PM/landlord thousands in court. So what is the monetary value of two scans. $100 each for a two bed apartment ($200 total)? IDK . . . | ||
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johnwheatley private msg quote post Address this user | |
| Even if there is no difference in damage fees, maybe there is value in just being able to point to he evidence and avoiding hard feelings and bad reviews. | ||
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bryanhscott private msg quote post Address this user | |
| @johnwheatley So far as retail price, I think you have to get paid for your time. Speaking specifically about pre-move-in rentals (short or long-term), owners or property managers, if you normally charge $.10psf for a 3D tour, then I suppose it's worth that minus any of the usual add-ons you provide for a listing agent or seller. Part of the problem is that a 3D tour shows a lot, but won't always capture items that should be documented on the move-in report. So, maybe a combination of 3D and stills gets it done on the front end. It can/should serve dual purpose; a) listing tour, and, b) pre-move-in inspection walk-through. On the back-end, I think it's likely a lot easier to just walk-through with a DSLR and shoot hi-res pics of the discrepancies. I also think that a PM or an owner, will likely just handle the move-out inspection on their own, unless they don't have time, or one of us providers offers this at a price that allows them to justify hiring it out to a service provider. Not only do they need the entire move-out checklist completed, they also need to document and estimate what needs to be added to their Handyman punchlist to be able to turn the property around. |
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