December 2019 | Planned Publication Date

Hi All,

If you are just starting out as a Matterport Service Provider, among the first questions that you are likely asking are, "Should I charge for Matterport 360º Views? If so, how much?"

If you are already a Matterport Service Provider, among the likely questions that you are asking are, "Should I charge for Matterport 360º Views? If so, how much?"

Based on preliminary data collection - and benchmarking - of nearly 200 Matterport Service Provider in the United States with publicly available rate cards that will be used to create the December 2019 release of the WGAN Benchmark Pricing Study of Matterport Service Providers in the United States, Matterport Service Providers:

charge the following for do a residential Matterport 3D Tour:

✓ 20 percent charge for 360º Views
✓ 20 percent do NOT charge for 360º Views
✓ 60 percent either do not offer 360º Views or not listed on their public rate card

Of those that do charge for 360º Views

✓ $76 is the average charge for up to 5 360º Views
✓ $107 is the average charge for up to 10 360º Views

Here are my thoughts about the above:

1. 360º Views may be an Add On opportunity
2. When Clients compare MSP pricing, it may not be an Apples to Apples comparison
3. MSPs that presently include 360º Views in their shoot might consider charging separately
4. Excluding 360º Views might be a way to lower the scanning pricing and making up on adding 360º Views
5. Decision to include/exclude may depend on if your pricing is like a full-service hotel or budget hotel
6. Not sure why 60% of USA MSP public rate cards are silent on 360º Views

Related WGAN Forum discussions:

✓ Early Results of WGAN Pricing Study of Nearly 200 USA Matterport Pros

✓ 3 Reasons why Matterport Service Providers must start charging Hosting Fees

WGAN did not do a deep dive into if the following is included in the scanning price or handled as an Add On:

✓ creating a Highlight Reel
✓ Trimming the model (on the iPad)
✓ Providing Analytics
✓ Providing a Single Property Website

This means that a real estate agent that asks three different Matterport Pros for pricing, may trying to compare quotes that are Apples to Oranges rather than Apples to Apples (and not know).

For prospects that are shopping around, you may be best to price Highlight Reel (and other services) separately (simply not include it in your quote). It may also be possible to shift some of the scanning charges to Hosting, Maintenance and Support of the Matterport model.

WGAN did chart and benchmark pricing for the following, which will be discussed in a future, separately posted topic to the WGAN Forum:

✓ Matterport auto-generated videos
✓ 2D schematic floor plans
✓ MatterPak
✓ scanning commercial spaces
✓ creating SnapShots
✓ creating MatterTags
✓ the SnapShots that Matterport automatically generates
✓ Bundles

Are you surprised that 20% Charge for Matterport 360º Views / 20% Include in Shoot?

Best,

Dan