Video: How do I price my real estate photography business? | Video courtesy of JRDNPWRS YouTube Channel

Hi All,

Whether you are just starting out or a seasoned Pro, it's likely helpful to hear how another real estate photographer prices his real estate photography services.

✓ Pricing (tiered based on SQ FT)
[Originally: 3,000 SQ FT = $125; 6,000 = $200; and 9000 SQ FT = $275, etc.]
[Then: 2,000 SQ FT = $125; 4,000 SQ FT = $$200; and 6,000 SQ FT = $275, etc.]
[Then: 1,000 SQ FT = $100; 1,500 SQ FT = $120; and 2,000 SQ FT = $140, etc.]
[Then: 1,000 SQ FT = $100; 1,500 SQ FT = $125; and 2,000 SQ FT = $150, etc.]
✓ Up-selling
✓ Positioning
✓ Cost of running a photography service business
✓ Ordering system on website
✓ With flash
✓ Premium tier pricing
[1,000 SQ FT = $135, 1,500 SQ FT = $160 and 2,000 SQ FT = $185, etc.]
✓ pricing based on photos taken versus SQ FT
✓ typically shoots 25-30 images (based on his MLS max)
✓ recommendation: "Don't undercut your competition"
✓ Start with a higher rate and grow slowing: hard to increase rates down the road

(He mentions Matterport too.)

Your thoughts?

Best,

Dan

P.S. As JRDNPWRS publishes the other three videos in this series, I will add them here.