Matterport Related News at Inman Connect '161211
 WGAN ForumFounder & WGAN-TV Podcast Host Atlanta, Georgia |
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| Hi All, "... reporting for the Matterport User Group Forum at Inman Connect NYC 2016, this is Dan Smigrod" Look for Matterport related news at Inman Connect New York City (Tuesday, 26 January through Friday, 29 January) in this thread. Matterport has a booth at this technology meets real estate trade show. Plus, there is a session called: VR, 360 Video, and the Future of Home Tours 3:25 pm - 3:45 pm EST Tuesday, 26 January 2016 As best as I can tell, Matterport does not have an executive speaking at this conference. Please PM or post, if there is ... By the way, I flew-in to New York City yesterday (21 January 2016) from Atlanta on a beautiful, clear-sky day. Below is my time-lapse video of the NYC skyline as the jet landed at LaGuardia Airport. Good thing I got in early. New York City in under a Blizzard Warning for 7-12 inches of snow on Saturday (23 January). Thanks, Dan |
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CarlosFHdz private msg quote post Address this user | |
| That sure looks like a bumpy ride Dan, would it be possible to periscope or meerkat that specific 20 minute piece on VR and future of home tours. | ||
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WGAN Forum Founder & WGAN-TV Podcast Host Atlanta, Georgia |
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| @CarlosFHdz If Inman Connect allows live streaming, I'll do that. Dan | ||
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WGAN Forum Founder & WGAN-TV Podcast Host Atlanta, Georgia |
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| Hi All, I am standing in a blizzard in New York City - the wind is howling with gusts up to 55 mph. Up to two feet of snow is forecasted in the next 24 hours. It's nuts outside. Actually, I am in my toasty-warm 6 Columbus Circle Hotel room watching the blizzard outside (and on TV): too afraid to cross the street to get to Whole Foods and report back to you about experiencing a nor'easter first-hand. And, instead of breakfast at Whole Foods, I opted for a lovely continental breakfast presented in a bento box at Blue Ribbon Sushi Bar & Grill in the hotel. I am so thankful that the staff showed up for work. All flights into New York City area airports are canceled today. What a mess. The weather is expected to clear in time for the opening of Inman Connect Tuesday, That said, I could imagine many speakers and attendees from around the country simply don't make it in to NYC. While a weather report is not exactly on-topic for the MUG Forum, I recall a story of a reporter returning to his newspaper office and telling his editor that there was no news to report from the City Council meeting. The meeting was canceled because the building was on fire. Dan PostScript  |
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WGAN Forum Founder & WGAN-TV Podcast Host Atlanta, Georgia |
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Starting to inventory the hotel mini-bar. |
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CarlosFHdz private msg quote post Address this user | |
| wow, that's intense. stay warm Dan. | ||
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JoeMontaleone private msg quote post Address this user | |
| Dan, see you in New York, they have already changed my flight schedule twice and I'm flying in on Monday. | ||
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WGAN Forum Founder & WGAN-TV Podcast Host Atlanta, Georgia |
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| @JoeMontaleone Hope you make it. Lots of flights canceled on Monday too. Yikes! Video: 1st "Inman Connect Stand-up" Report 3D Tour | 6 Columbus Circle Hotel | SIXTY Loft |
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WGAN Forum Founder & WGAN-TV Podcast Host Atlanta, Georgia |
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| @CarlosFHdz Good news ... Inman Connect will live stream Tuesday, 26 January here. Agent Connect sessions ... Tech Connect sessions ... Dan |
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WGAN Forum Founder & WGAN-TV Podcast Host Atlanta, Georgia |
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Matterport got a mention for adoption by ... |
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WGAN Forum Founder & WGAN-TV Podcast Host Atlanta, Georgia |
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| List of buzz words I am hearing that are related to Matterport marketing ... 1. Agents need to be content marketers to seperate you from other agents 2. Lead generation and how to convert leads 3. Differentiator 4. Competitive advantage 5. Begin the relationship between the agent and home buyer or seller 6. 90 percent of home buying begins online 7. In 2016, agents must provide video to stay on par with other agents 8. Customers want realtime interactions 9. Up to date agents 10. Better qualified buyers (those that pre-tour with Matterport) |
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WGAN Forum Founder & WGAN-TV Podcast Host Atlanta, Georgia |
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| VP of Sales and Business Development Mark Tepper of Matterport is one of the panelists now. "Turning 3D into VR is in beta now." "Realtors should not be afraid of technology." Another panelist says some brokers have a fear of giving away too much information. Guide viewers and keep control of the relationship. For real estate, Matterport is a better solution than 360-degree video. Moderator: "Get over it and start using it." |
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WGAN Forum Founder & WGAN-TV Podcast Host Atlanta, Georgia |
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| Mark Tepper: "The simpler the better." "You hit the button and it goes." "If you have an intern or a high school student, they can do it." Strong demand by consumers. "Embrace technology. If it is going to win you more listings, why not." |
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| WSJ will be giving Ricoh Thetas to their reporters. | ||
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WGAN Forum Founder & WGAN-TV Podcast Host Atlanta, Georgia |
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| Session: VR, 360 Video, and the Future of Home Tours 3:25 pm - 3:45 pm EST Tuesday, 26 January 2016 Panelists includes Matterport VP of Sales and Business Development Mark Tepper. Left to Right 1. Mark Tepper, Matterport 2. Marc Haguenauer, Vieweet 3. Jarred Cole, The Wall Street Journal |
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WGAN Forum Founder & WGAN-TV Podcast Host Atlanta, Georgia |
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| Brad Inman: I want to see the house now. I call my buyer agent, whom then calls the seller agent, whom then calls the homeowner and three days later the walk-through happens. Disruptive tech: embrace it. Adopt it. Pick new tech. Learn from it. Be an innovator. Spirit of open mindedness. Me: that's why Matterport is disruptive. You can walk around the house NOW. Dan |
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| Seth Godin: 1. Power to make a difference 2. Revolutions destroy the perfect. Record stores 3. 80 percent pick a broker that calls back first 4. Be in the moment 5. Permission: would they miss you. |
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| Spencer Rascoff, CEO of Zillow, says we'll see if Virtual Reality disrupts showing of homes. Don't be the guy that shows up at the potluck with just a fork. Agents that do that embrace technology will be left behind. |
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| BHGRE President and CEO Sherry Chris. We all want change, but change is slow to happen. | ||
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| RE/MAX CEO Dave Liniger: 25 percent of Realtors account for 80 percent of homes bought and sold. |
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Two kinds of agents: those that use tech and those that don't ("old school" |
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| Video is a great way to communicate. Play to your strengths. Tech amplifies relationships. Some Brokerage firms pay for visual storytelling. Others, comes out of the agent's commission. |
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WGAN Forum Founder & WGAN-TV Podcast Host Atlanta, Georgia |
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| If I want your loyalty, how do I win your trust? What is your value proposition? Why should I engage you? Can you articulate that? How to negotiate those outcomes? What works for you and repeat it. If not, what should you do? How to get trust and loyalty? Are you building rapor? The importance of doing nag what you said you were going to do. What is your personal brand? People like to do business with people that they like and find value. Brokerages are an Eco-system of agents that have very different strengths and weaknesses. |
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WGAN Forum Founder & WGAN-TV Podcast Host Atlanta, Georgia |
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| Agents may not get a call until the buyer has already picked out three homes to see. Much of the decision process is better not made online. The client comes in at "3rd base" and wants help taking it home. (Online visual storytelling is that much more important.) A Broker that uses Matterport told me the buyer spent very little time physically in the house they bought because they had already made a decision to buy vis the 3D Tour. They had already fell in love with the house. The physical walk-through was simply a confirmation.... |
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WGAN Forum Founder & WGAN-TV Podcast Host Atlanta, Georgia |
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| Buzz-words today Hyper-local Visual niche Use multiple hash tags (Use popular, related hashtags) Responsive design website 60 percent of real estate search takes place on mobile You need to be found and contactable via email Look to other industries for ideas Think Objectives->Strategies->Tactics If you do not have a strategy, spending money on tactics is a fast way to waste time, money and energy Disruption Innovation Adapt or die Stay focused: remember whom is your new clients Blockbuster Video missed the boat to change and adopt Surf the change in tech Surprise and delight Gamification You are the product You are your brand Treat all people like they are your own client Metric: measure your time What you work on has to be worth your time Abandon ship if what you are doing with your time is not working Respect your time 1-page planned - 12 months Do three things 4 times a year Focus on your brand and value system |
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WGAN Forum Founder & WGAN-TV Podcast Host Atlanta, Georgia |
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| Turning Content into Business Percolate Message on brand Content is the message What are you trying to communicate to whom How to create compelling content Informative? Entertaining? Utility? Bite size content Content as an annuity Repurpose content in various channels Real estate porn on Instagram Social media - content may or may not work differently LinkedIn is important for B2B Don't build your house on rented land: build audience on your platforms Call to action to landing page to captur and what is the offer Own your audience Lead generation to audience building Thought leader will translate no matter what media you are on Content that intersects your passion and your audience's passion |
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| Digital bread crumbs of trust Creating bread crumbs 3 billion searches on google annually Attention span of a goldfish 9 seconds Attentive span of humans 13-->8 seconds Are you building a brand Who is your tribe Too broadly, they a spinning top |
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WGAN Forum Founder & WGAN-TV Podcast Host Atlanta, Georgia |
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| If you get asked a question more than once; blog about it. Got to be quality...has to solve a problem. You have to be in it to win it. Investment in time. Crushing it with something that you can do. |
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WGAN Forum Founder & WGAN-TV Podcast Host Atlanta, Georgia |
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| More Buzzwords Creating Video 1. Interesting content (engaging) 2. Be useful (what customers are looking for) 3. Don't reinvent the wheel (things that you can share) |
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WGAN Forum Founder & WGAN-TV Podcast Host Atlanta, Georgia |
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| Buzzwords in Real Estate Mobile TV Drones SmartHome tech Virtual Reality SmartHome - TV that you can roll-up and take with you (LG) |
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