Matterport Blog: Real Estate Photography Stats You Need to Know20944
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 WGAN ForumFounder & WGAN-TV Podcast Host Atlanta, Georgia |
DanSmigrod private msg quote post Address this user | |
 Matterport Blog Posts Matterport Blog (10 June 2025) Real Estate Photography Stats You Need to Know Hi All, Do you have a statistic (and source) that you feel would be helpful for the WGAN community? Please share below. Best, Dan |
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WGAN Forum Founder & WGAN-TV Podcast Host Atlanta, Georgia |
DanSmigrod private msg quote post Address this user | |
| Hi All, ChatGPT listed the stats from this Matterport blog post: -- General online behavior and visual content trends -- 99% of millennials use the internet for home searches → Highlights the critical importance of online presence for younger buyers -- 84% of older generations also rely on the internet for home searches → Digital listings are essential across all age groups -- Perceived importance of photography among agents and buyers -- 72.2% of agents say high-quality photography helps them win more listings → Photography is a competitive differentiator -- 83% of buyers say photos are crucial in their decision-making process → Visuals play a core role in buyer engagement -- Quantifiable outcomes of using professional photography -- Listings with professional photography sell 50% faster → Strong impact on reducing time on market -- Listings with professional photos receive 118% more online views → Better visuals drive more buyer interest -- Listings with professional photos command 47% higher asking price per square foot → Tangible ROI from investing in better imagery -- Market adoption and missed opportunities -- Only 35% of agents use professional photographers → Large opportunity for agents to differentiate themselves -- Just 15% of agents consistently use high-quality photography → Gap between belief in its value and actual execution -- Even in the luxury segment, 50% of $1M+ listings have subpar images → High-end properties are not immune to poor visual presentation -- Drone/aerial photography stats -- Homes with aerial photos sell 68% faster → Aerial imagery adds standout value and speeds up transactions -- Summary insight -- Despite compelling stats, many agents are underutilizing professional photography -- This creates a clear advantage for agents who invest in premium visuals, drone photos, and 3D tours Source: Matterport Blog | 10 June 2025 |
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WGAN Forum Founder & WGAN-TV Podcast Host Atlanta, Georgia |
DanSmigrod private msg quote post Address this user | |
| Hi All, Searching for more real estate photography statistics? WGAN Forum discussions tagged: 1. Statistics 2. Statistics of the Day Best, Dan |
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 WGAN Fan Club Member Gilroy, California |
Dataventurer private msg quote post Address this user | |
| I created a video pitch to realtors that's on my website home page. It's nine minutes of local Northern California statistics that I compiled by looking at the MLS listings in my area and what kind of media agents were using. The video is part way down the page here: 9-Minute Video Additionally, I created a 13-episode mini-series that dives into deeper related topics, targeting realtors with some marketing insights. The series can be subscribed to at the bottom of my home page to receive an episode each morning. Or the entire series playlist can be viewed here: Mini-Series Playlist |
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 WGAN FanClub Member Buffalo, New York |
GETMYVR private msg quote post Address this user | |
| The real estate photography/3d tour/floor plan market has yet to be awoken. It's a gold mine for those willing to make calls and tell agents I have some visual assets that can help you sell your house faster for one more money and attract new clients. | ||
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Buster6070 private msg quote post Address this user | |
| Where are these stats pulled from besides VHT? Matterport has put out stats before that reference a global survey they've personally put out. These just look like they're pulled from a media company. | ||
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WGAN Forum Founder & WGAN-TV Podcast Host Atlanta, Georgia |
DanSmigrod private msg quote post Address this user | |
| @Buster6070 Unfortunately, the Matterport blog post does not include the source of the statistics. Dan |
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WGAN Forum Founder & WGAN-TV Podcast Host Atlanta, Georgia |
DanSmigrod private msg quote post Address this user | |
 Screen Grab courtesy of Giraffe360 @Buster6070 Here are some stats provided by Giraffe360 (from video screen grab above featuring Giraffe360 Founder and CEO Mikus Opelts) [5 June 2025]: What Buyers Expect 1. 74% want to see video tours 2. 67% expect floor plans 3. 58% are interested in virtual tours What Agents Provide 4. 9% of listings feature videos 5. 16% of listings have floor plans 6. 10% of listings feature virtual tours Giraffe360 Sources: (Giraffe360 did not specify which statistic came from which source.) 7. BoxBrownie study, 25,0007 listings from major U.S. real estate platforms such as Zillow and Realtor.com 8. National Association of REALTORS study How might you use these statistics? Best, Dan |
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